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Chennai is bringing it on! I am hosting a Google Tag Manager Training in association with Ezhil Raja and Rammanohar from XAcademy at echoVME. This unique session is designed to introduce Google Tag Manager in a collaborative environment with a small class size. Also,  I am on a mission to put weekends to good use and learn something new. This weekend I am aiming to learn and implement Google Tag manager along with the experts. Would you like to join?

Book Your Seat For This Workshop Now!

What is Google Tag Manager? 

As per Lunametrics, Google Tag Manager is a user-friendly solution to managing the tags, or the snippets of JavaScript that send information to third-parties, on your website or mobile app. Adding other products to your site, including but not limited to AdWords Conversion Tracking and Remarketing, DoubleClick Floodlight, and of course, Google Analytics, is a breeze.

In more detail, GTM makes your life easier by simplifying the process of adding these JavaScript snippets to your website. Instead of updating code on your website, you use the interface to decide what needs to fire and on what page or what action. GTM then adds the appropriate tracking to your site to make sure it all works.

Google Tag Manager consists of these three main parts:

  1. Tag: A snippet of code (usually JavaScript) added to a page.
  2. Triggers: Defines when and where tags are executed.
  3. Variables: Used to receive or store information to be used by tags and triggers.

So basically, Google Tag Manager is not just about tracking the visitors on your site but it is also about how they react to the all possible things that is placed on your site including a third party banner. Also, if you are technologically handicapped person and hate adding pixel codes you will probably have to upgrade your knowledge in Google Tag Manager because through Google Tag Manager you can add as many pixels as you can on your site. It’ a one stop shop for managing pixels.

How is the Google Tag Manager Workshop Planned?

Each attendee is granted access to our custom sandbox environment where they can practice implementing Google Analytics on a test site, as well as adding custom event tracking, experiment with new concepts, and much more. Bring real questions about your own website to discuss and troubleshoot.

Who Are The Trainers?

Our trainers Ezhil Raja and Ram Manohar Bokkisa are actually digital analytics consultants, working every day in the materials they’ll be teaching – so you’ll get real-world tips and someone who can answer the difficult questions. I have personally learnt a lot from Ezhil in the past and this is the first time I am going to learn from Ram as well. These are two good trainers that industry could vouch for. Both on an average carries 10+ years of experience in the Digital Marketing domain with experience in working for companies like Cognizant, Payoda and more. Google Tag Manager Course,
This course is designed to gradually introduce beginner to advanced concepts, with immediate takeaways like tracking file downloads and form submissions as well as more complicated implementations like ecommerce and custom information about users.

Date: 15th July 2017

Time: 9.00 AM to 5.00 PM


echoVME – Digital Marketing & Social Media Agency
1A, Sapna Trade Centre, 135, Poonamallee High Road,
Pursaiwalkam, Chennai 600084
Phone: +91-9176402555


– Understanding how websites work and what is Digital Analytics
– What is Tag Management and it’s advantages
– Where does JavaScript fit into the picture and Basics
– Introduction to Google Tag Manager
– Overview on Admin and Versions
– Understanding Tags, Triggers, Templates and Variables
– Understanding Data Layer
– Implementing Google AdWords Conversion, Remarketing Tags
– Implementing Google Analytics Basic and Custom Event Tracking
– Cross Domain Tracking, Custom Dimensions, Tracking Downloads, Form Submissions and External Links
– Q & A


  • Solo: Rs. 3000/-
  • Group (2+): Rs. 2500 Per Person

Block Your Seat – Only 10 Seats Left.

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