2011 Social Media Workshops in Chennai and Bangalore – Explore Practically

The SocialMe’s Social Media and Business Workshop the 9th and 10th one will now be hosted in Chennai on 21st and 22nd Jan 2011 and in Bangalore on February 25th and 26th 2011. SocialME has hosted several social media events in the year 2010 (listed) and is proud to be the Social Media Messenger for […]

The SocialMe’s Social Media and Business Workshop the 9th and 10th one will now be hosted in Chennai on 21st and 22nd Jan 2011 and in Bangalore on February 25th and 26th 2011. SocialME has hosted several social media events in the year 2010 (listed) and is proud to be the Social Media Messenger for the year 2011 as well. Details here>>

The Trainers Involved:

Mr. Sorav Jain

Sorav is a qualified Masters in International Marketing Management from Leeds University Business School (U.K) and also alumnus of Loyola College, Chennai the finest institutions renowned globally. He started his career at age of 17 as SEO executive and Freelancer content writer. From Leeds University Business School he has been awarded with the Best Market Research Presentation Award, Leadership Award, Class Champion Award 08 and many precious accolades.http://www.blogger.com/img/blank.gif

Professional world embraced him with his skills showcasing effectively in CMO Axis as Marketing Program Specialist and Online Marketing Head. In this course of time, Sorav consulted TOP IT companies and leading ecommerce portals of India designing and executing their Social Media Marketing campaign. Seamless in spirit, Sorav started his own venture with passion to deliver his superior Social Media Marketing expertise that he learned, developed all the years.

Sorav, an accomplished trainer by himself, teaches Social Media Marketing and Personal Branding subjects at Madras Advertising Club. Sorav heads the Social Media Club at Chennai bringing best minds together. He organizes Mashable Social Media Meetup in the city bringing experts opinions on Social Media to the interested audience. Sorav is invited by the national and international digital summit events to participate in the Social Media Marketing Panels. Sorav’s views are recorded in his blogs at soravjain.com. A well-known face wherever he goes, Sorav is born with socializing skills which he strengthens and revitalizes every second. With passion!

Mr. Suranhttp://www.blogger.com/img/blank.gifga Priyasantha

Suranga belongs to Srilanka and has organized several workshops on Social Media Marketing in Colombo thus successfully establishing Social Media Business culture and models for the popular brands of Srilanka. Suranga is a world class trainer and carries 6 years of experience in eMarketing & eCommerce. He believed in “Try – Test – Learn – Share” and today is the heading the ebusiness academey as well GM-eMarketing of a leading global online travel company. (Available for Chennai workshop only)

Ms. Nadhiya Mali

Nadhiya is popularly known the Twitter Girl of the Madras. One of the early adopters of Twitter in the city she has also managed Social Media Marketing for some of top brands of the country while working as PR & Digital Media Executive at Hanmer. She is presently heading the Market Communications team of a leading hospital of the city. (Available for Chennai workshop only)

Ms. Karthika Priyadarshini

Ms. Karthika Priyadarshini heads the content aspect of Echovme. She is a story teller with 3+ years of experience in Marketing Communications. She has headed the client servicing team a renowned marketing consultancy. (Available for both Chennai & Bangalore workshop)

Ms. Jayashree Ramasubramaniam

Mr. Jayashree Ramasubramaniam is an ex-Google employee and ex – ’Intuit Web Marketing Manager. She is now involved with the web marketing of the IBM. Ms. Jayashree was speaker at India Search Summit, Social Media Club, OMEBangalore and more.

The two days workshop will help you explore Social Media from different perspectives. The following topics will be covered in 6 sessions:

AGENDA for the Workshop:

Day 1 Agenda

Session 1: Introduction to Social Media (1 Hour)

Social Media – The next big revolution in the world
From Web 1.0 to Web 2.0 what does it mean to marketers?
What are the various ways you can use Social Media Business Ecosystem.
Social Media Marketing for Large and Small Business
7 Essential elements in formulating a Social Media Marketing strategy

Session 2: Twitter for Business & for Journalists ( 3 Hours)

Be a Social Media Journalist
Twitter 101
How Brands Inform Social Media
Practical hands on Twitter
5 steps to make your twitter profile credible enough to increase visibility
Set a Daily Goal / Time
Twitter Marketing Strategy: Listen + Engage + Offer
Socializing on Twitter – Etiquettes (What to do & What not to do)
The Twitter Jargons
How to effectively use Twitter for Networking and Marketing
Identify influencers in your space
How to use twitter for the event inside your company?
Twitter Contest
Ways to integrate Twitter into your blog/website
How to listen to customers on Twitter?
Why Twitter Trend Matters?
Case Study: Tweet your way to success
Case Study: Unsuccessful Twitter Marketing Strategy

Session 3: Content Marketing / B2B Marketing ( 3 hours)

Content Marketing Strategy – The Most Crucial Aspect of Social Media
Importance of Information and Interesting Contents on Web
How to use Slideshare, Blog and Youtube for your business
Marketing via Blog (Tips to write searchable content and keep up the pace and frequency)
Case study: Marketing via Slideshare (Tips to design a searchable PowerPoint presentation)
Case study: Marketing via Youtube (Tips to use Videos in your corporate culture)
How can you use these channels to make your brand successful
What are the various kinds of blog (Corporate blog / Niche blog / Personal blog)
Why is Niche Blog better than Personal Blog?
Corporate Blogging Strategy – How to keep it going!

Assignment: “Blogging and Tweeting Contest”

Dat 2 Agenda

Session 1: Facebook Marketing – Redefining your Marketing Skills

Paradigm Shift: from Google to Facebook!
Facebook replacing websites?
Difference between Facebook Business Page and Profile
Practical Hands on “How to create Successful business Page on Facebook”
Explore ways to promote your Facebook Fan Page – (Advertisements, Suggest Friends, Promote the links, Press Release, Integrating it with Traditional Marketing, Experiential Marketing)
Learn how to engage your community in order to make your brand go viral
Facebook Contest

Session 2: LinkedIn – Powerful Business Database

LinkedIn Past and Present Scenario
How to make your LinkedIn profile attractive for your professional branding
How Organizations and Institutes use LinkedIn for their business communication, networking and marketing.
Potential of LinkedIn Groups, Events and Jobs
Understand LinkedIn question and answers
How to create effective LinkedIn Profile for your business.
Case Studies

Session 3: Session ROI of Social Media – Measuring the un-measurable

Qualitative analytics
Quantitative analytics


The workshop fees is Rs.10,000/- (plus service tax @ 10.3%) and Echovme is offering an early bird discount till 10th- January, 2011, and a mass discount of 10 % for groups of four or more participants. Contact 9791134451 to get your queries solved and for the mass bookings.

*Remember the seats will be allocated on first come first serve basis only.

Block Your Seats from our Ticketing Partner> Eventnu


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