In a country where the number of internet users is about to touch 5.5 million this year, it’s no surprise that social media and digital marketing plays a vital role in Singaporean’s day to day life. Singapore is said to have one of the highest internet penetration rates (84%) in the world. Brands and individuals are embracing digital marketing in all ways possible. Digital Marketing strategies are constantly evolving and keeping pace with it can drive success to a business. However, in this constantly evolving space, there are many constants that are still relevant. Here are 5 digital marketing strategies that dominated the digital space in Singapore:
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The following are the most popular Digital Marketing strategies that worked best in Singapore
1 Search Engine Optimization
Some might consider SEO (Search Engine Optimization) is dead and holds no importance in digital space. However, it is one of the most powerful digital marketing strategies that Singapore digital marketing agencies used over the years. Agencies that focused on technical specification, social signals, back-links, content, and optimized website’s architecture saw amazing organic ranking results in the country. Ecommerce sites made the best use of search engine optimization to route their customers directly to the website when they were searching for their products. SEO today is not just about optimizing the website; you must work along with the updated Google’s algorithms, provide required information and stay current. This does not only helps your site in better ranking but also helps your user with a better experience.
2. Content Marketing
Content marketing is one of the widest and complex strategies in digital marketing. Most things in the digital industry involve content – right from blogs, articles, website content, whitepapers, and press releases to social media posts. Not many agencies can crack the crux of content marketing because this area requires real expertise that ensures great return on investments for the clients. Content marketing is the most powerful digital marketing strategy that Singapore businesses took interest in. Agencies in Singapore that believe content marketing as a funnel where the audiences go from understanding a brand to making a purchase are thriving. Never forget, a well-written copy can directly communicate and sell your products and services to a wide audience without additional actions.
3. Social Media
There cannot be a digital marketing strategy without the client’s presence over social media. In fact, it is the quickest and least expensive form of branding. Last year Singapore agencies encouraged a lot of social media campaigns on platforms like Twitter, Facebook, Instagram, and Pinterest to create a buzz and augment brand awareness. The strategy worked best when agencies posted relevant links, videos, Infographics, photos and more. With social media there is an opportunity for all businesses including B2C, B2B and others to grow their customer base as long as it is done in the right way. You cannot fail with social media if you know your target audience and know to post content that can appeal to them.
4. Video Marketing
Over the last few years, video marketing has absolutely dominated the digital space. Video channels are gaining importance; the average conversion for a Singapore business website with videos is 4.8% when compared to 2.9% for those sites without videos. A report also suggests – digital marketers that used videos to sell their products and services received 66% more qualified leads and brand awareness moved to 54% high in the country. While many confirmed that using video marketing in their digital marketing strategy helped them to achieve 55% returning customers. In the year 2019, the number of businesses that used video marketing to target their customer also increased majorly in Singapore. Video types that gained great importance in Singapore include video interviews, video testimonials, Vlog, live streams, product reviews, and video ads.
You are flying blind if you don’t involve data into your digital marketing strategy. So many digital agencies in Singapore today rely on smart and segmented data before the formation of a digital marketing strategy. From content marketing to PPC and SEO, collecting data on your current and potential clients is the only way to build a successful digital marketing campaign. Many agencies smartly made use of CRM (Customer Relationship Management) system to have customer’s data in hand. By implementing CRM into your digital strategy, you can consolidate each and every piece of customer information into one database, which can be accessed and managed anytime anywhere.
What do you think are the most important digital marketing strategies in today’s digital space? Let us know!
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