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2 Effective Ways To Boost Your Facebook Post To Drive More Traffic and Engagement

Why do you boost your posts often? To make it reach to more people, right? Many people have been making mistakes when it comes to getting the right boost post strategy for their Facebook posts.  These are some of the most common concerns I hear from people: Boost post doesn’t yield us effective results. It […]

Why do you boost your posts often? To make it reach to more people, right? Many people have been making mistakes when it comes to getting the right boost post strategy for their Facebook posts.  These are some of the most common concerns I hear from people:

  • Boost post doesn’t yield us effective results.
  • It gets us random audience liking our page.
  • We don’t see the right kinda audience interacting with us.
  • We just see them liking our posts but not comment or share.

Well, this is a common problem. So, STOP

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boosting your Facebook post just like that.

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What happens when you click the Boost Post Button:

You would have opted for

  • People who you choose through targeting: It was only possible to target people on the basis of age, gender, location and interest earlier. Now facebook also brings advanced demographic and behaviour based targeting. This results in effective targeting now almost like running your advertisements. You cannot make use of custom audience here, unless you save the custom audience as an advertisement audience. Remember, if you keep a very broad targeting here, you will get a random audience liking your page.
  • People who like your page: This is a great deal provided you have loyal follower base or a huge follower base that you believe has taken genuine interest in your page. Usually, you see less traction with this audience.
  • People who like you page and their friends: If you wish to invite random audience liking your posts, this is the option that you would opt for. I would suggest not to boost your post with this option.

Technique 1: How To Boost Your Post To Drive More Traffic To Your Website:-

Step 1: Post your link and write your content. Ensure that the embedded image doesn’t have more than 20% text. Once you make your post, click on the boost post button.

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Step 2: Opt for website visits to encourage people to visit your site. Choose your call to action button and boost your post for at-least 1$. You can choose an audience of your choice or boost it to your followers (in-specific).

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Step 3: Once you boost your post for a minimum amount you would notice the following,  a ‘call to action button’ and the amount you have spent. Now, regardless of your post continues to boost or not, this call to action remains here.

Step 4: Log on to www.facebook.com/ads, create your advert and choose Website Traffic as your objective. This is to drive traffic to your landing page.

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Step 5: Choose Your Audience. If you are opting for a fresh audience you can choose from demographic, interest and behavior basis. If you are opting for custom audience you can pick all the audience that you have created using above methods. Give your audience a name that you can identify. Don’t forget to save your audience for later use.

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Don’t forget to Save Your Audience as you scroll down:

Step 6:

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Optimize For Landing Page Views instead of link clicks as this will help you to reach out to those people who are more likely to spend time on your landing page.

Step 7:

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Facebook will ask you if would like to drive traffic to messenger, website or use an existing post. Opt for existing post and choose the link that you have shared as a Facebook post.

Technique 2: How To Boost Your Post To Drive More Engagement:-

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Step 1: Select your post and click on boost button. Opt for Engagement: reactions, comments and shares and boost your post for at-least Rs. 50. Add a call to action button if you wish to add one:

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Step 2: Now go to Facebook.com/ads and Choose engagement as your objective:

Step 3: Choose Your Saved Audience:

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Step 4: Optimize it for Post Engagement:

I’ve covered all that I’ve tried and tested with the boost post option in this article. Share your thoughts in the comments section!

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7 Comments

  1. Ranjeet Singh Rana

    excellent article.. before reading it, I used to take help from my friends. now i will run my ad on facebook by taking help from here for my company http://www.facebok.com/ncrsystemsolution

    Reply
  2. Efast

    NIce guide. I will definitely try according to your guide line.

    Reply
  3. nk4eva

    Your tips are worth implementing. Thanks for your stepwise guidelines.

    Reply
  4. Kiran Kumar Chemudugunta

    Thanks Sorav…U r the best Social Media Guru in india

    Reply
  5. Creative Click

    Hi Sorav, gone through your “FB boost post to drive traffic” and really agreed on the steps you have shared. Usually i have seen that the users are eager to boost their posts without seeing any engagements. They think if we boost more posts we get more traffic & engagement. But, i also have realized that the process you have stated works best for a business to drive more traffic.

    Reply
  6. Dipanshu

    Hello Sorav, This Post is Awsome. Now i have realised where i am getting wrong at boosting my posts.. Thanks alot ..can you also teach best Free ways to post on multiple groups in Facebook at once. I am Sure it will help most of the users

    Reply
  7. DPro

    Correct, boosting post is an easy option but you miss a lot being effective and get more traffic or engagement to the post or site… I use either ways to boost my Digital Marketing BLOG

    Reply

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