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The team of paranormal activity has started a campaign to get prospective watchers excited about a potential wide-release and sharing their eagerness and excitement across social media sites. The rule says if 1,000,000 people demand to see “Paranormal Activity,” the film will get a wide release

Just made this case study to learn and make people learn about success of Paranormal Activity via social media.

I really appreciate the idea of using social media to gauge and collect interest in film before releasing to know the potential of the market. This is effective way to save money and hit the right target market that demands the release.

Hope you like the presentation. Would love to hear / read your feedback.

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