Content is king. I’ve heard it, you’ve heard it, and every marketer everywhere has probably heard of it as well. The claim isn’t without merit, either. The fact remains that without a rock-solid content plan, no business can establish a substantial presence in the market. Most people think of content solely as something to bring creativity to a brand. I always look at quality content as a powerful tool that can work wonders for your brand, if leveraged correctly.
The content you craft for your brand needs to offer value to your target audience. It’s as much of a transaction as the products you sell. You give good content; you get significant brand loyalty from the client. I’m sure that’s something every digital marketer wants! So how can you go about creating content that captivates your audience? Well, I have just what you need!
Yes, I know it can be challenging to get off to a promising start when it comes to content strategies. We all have to start somewhere, right? For starters, you can think of the reach and engagement you can generate from the content you create. Set a firm goal, and work your way down from there. You’ll need to put some clear-cut pillars in place before you craft the content. These are the things you’ll have to account for beforehand.
These factors are just the tip of the iceberg. In the next sections, I’ll give you expert know-how on how to craft content strategies for today’s competitive market. Let’s get straight to it!
First and foremost, you have to get a plan of action in place for your content strategy. Draft a basic plan and try not to deviate from it too much. Having a reliable program in place also lets you coordinate with your team and pump out content in a seamless fashion. Establish an anchor point that you can tailor your content around. These goalposts can be anything, from
Whatever be the case, make sure you don’t lose sight of the core goal you set out to achieve with the content campaign. If you start with no plan, you’ll only end up running around in circles and getting nowhere. So make sure you get your specifics in order first!
The content you put out there is targeted towards a specific audience. Ultimately, the audience is who you want to bring on your side. To connect with them, though, you’ll need to understand them first. You need to have a keen grasp of the core demographics of your target audience. Some of these parameters include:
- Age group
- Geographical distribution
- Activity time
The better you get to know your audience, the more you can tailor your content to resonate with them. When you picture your audience as individuals with specific interests, your content will evolve and strike a chord with them.
Like in every other field, the competition in digital marketing can get fierce. You always have to stay a step ahead of your peers if you want to rake in the profits. Good digital marketers are still wary of the presence of their competitors. Excellent digital marketers, however, seize the opportunity to learn from their competitors. The lessons you learn can range from:
- Marketing blunders
- Lead generation
- Brand development
- Creative inspiration
Always remember, though: it’s OK to get inspiration from sources, but outright plagiarism is unforgivable. Read that again!
Some of you might prefer to come up with the content on the go, maintaining tight deadlines. This practice is not advisable in the long run because it will eventually lead to burnout. Having a content calendar in place brings a systematic rhythm to your audience interactions and content distribution.
- Your audience becomes familiar with your brand
- Your brand seems more professional
- You set a pattern for experimentation
- Consistency builds creativity
You get to work on the holistic development of your brand through a content calendar. The best way to build your brand image is through consistent effort, posting and engagement. The effort you put in should reflect on your content calendar!
How do you measure success? On social media, analytics are your best friend. Pay close attention to what the statistics say and tailor your content based on that. Not only will your content fare better, but it gives you insights on your audience response and engagement. The metrics you can look out for are:
- Post reach
- Shares and likes
Every statistic counts in raising the bar for your content. The best influencers in the world all rely on dedicated metrics to take their content to the pinnacle of quality. Take an analytical approach to every post that you put up. A great place to start with is the hashtag department. Watch what hashtags you (and your competitors) use to get the maximum traction for your brand. You should also keep an eye on metrics even after your posts are live, to optimise their performance. Smart work is of prime importance here!
Crafting the perfect content strategy for your brand is something every digital marketer has to master at some point or the other. There’s no shortcut to success here. At the same time, it isn’t rocket science, either! The steps mentioned above are simple; anyone can go about them. All that’s required is the dedication to the brand and a thirst for success.
If you’re working with a brand that’s already established, don’t worry! The content techniques mentioned above are applicable for every brand on social media out there. It’s never too late to go back to the drawing board and redefine your strategy. Content is king, and anyone who shows promise can stake a claim to the throne!
So if you’re looking for the spark that will give you a scintillating content profile, remember that your breakthrough could come with the very next idea you have! With good content, consistent growth is guaranteed, so keep at it!