Singapore also called the Republic of Singapore, is a sovereign city-state. This is a city-state in Southeast Asia. It is in the southern tip of the Malay Peninsula. It is often considered a global commerce, finance and transport hub. The digital influence and social media penetration is great in and fairly a vital indicator of how much information is passing on between the different people. Considered a fairly young city, with a lot of youth crowd, digital communication is a very important aspect of how they spread the word. Additionally, it also ranks 5th on the UN Human Development Index and is rated as the city-state that is 3rd highest GDP per capita. It is ranked highly in education, quality of life, personal safety and housing making it one on the leading places for digital to grow. The statistics, therefore, proves this appropriately.
Interesting digital and social media stats and facts from Singapore:
- Singapore has a total population of approximately 5.78 million.
- 4.83 million or 84% of the population uses the internet actively.
- Given the above statistics, 4.80 million or 83% of the population are active social media users.
- Nearly 82% of the population, which is over 4.71 million, are mobile users.
- 4.30 million or 75% of the population are active mobile social users.
- As of January 2018 there has been a 2% increase of internet users.
- As of January 2018 there has been a 9% increase in active social media users.
- Over 75% of users are on Facebook
- Over 13% of users are on YouTube, this also seems to be an increasing trend over the year.
- Over 4% of users use Instagram
- Close to 4% use Twitter
- Close to 1% use tumbler
- As of January 2018 there has been a 0.2% increase in mobile users.
- As of January 2018 there has been a 8% increase in active mobile social users.
- 50.6% of the total population of Singapore are women.
- 49.4% of the total population of Singapore are men.
- 95% of people use mobile phones of any kind, while 91% of them use Smartphones.
- 71% of people use Laptops.
- 42% use tablet computers.
- 86% use televisions.
- 15% use device for streaming internet content to television.
- 4% use e-reader devices.
- 7% use variable tech devices.
- Average time using any device to access the internet is about 7 hours and 9 minutes
- Average time spent on social media on any device is about 2 hours and 6 minutes
- Average TV viewing time is about 2 hours and 23 minutes
- Average time spent streaming musing is about 53 minutes.
- 62% of users believe digital options offer more
- 59% prefer completing work digitally
- 87% believe data protection is important
- 52% delete cookies
- 40% use an ad blocking tool
- 4.83 million use the internet.
- 84% use the internet.
- 4.58 million have active mobiles that use the internet
- 80% mobile users use internet on their phone.
- 35% of the advertisements are now done online.
- 68% watch videos online.
Overall it is clear that Singapore uses digital and social media extensively. It will be interesting to see how much this growth path will extend as more people join the digital and online community in the coming years.
