Your search for the best digital marketing courses in Egypt ends here. Read this blog till the end to learn more about some of the best digital marketing institutes, courses, address, fee details and much more
The online market in Egypt is predicted to hit US$7,541.6 million by the end of 2023. Every year 41.36 million people in Egypt purchase goods and services online, making it one of the largest markets in the world for online businesses. With the growing number of people going online, more and more companies are seeking digital marketing services in Egypt. If you ever wanted to take up a digital marketing course in Egypt and learn the techniques involved, this is the time!
Digital Marketing in Egypt
The government of Egypt is offering immense support to startups and e-commerce businesses nationwide. The government has continuously committed to enhancing Egypt’s digital infrastructure and landscape, from tax exemptions to financial inclusion. This support from the government is leading to businesses shifting their focus from traditional marketing methods to digital marketing.
Here is why digital marketing shows better results than traditional marketing:
- Metrics: Measuring and analyzing the result of digital marketing campaigns and strategies is easily possible with digital marketing but not traditional marketing.
- Engagement Ratio: Though traditional marketing techniques bring engagement, with the tremendous growth of digital platforms, engagement is much higher with digital marketing.
- Conversion: One of the most significant reasons digital marketing is better than traditional is its ability to allow interactive engagement with audiences, leading to more conversion than conventional methods.
- Cost and Effect: Traditional marketing can be very expensive and less effective. Digital marketing can be less costly and more effective. It can reuse the strategies, methods and campaigns for various clients effectively.
- Targeting: With traditional marketing, you must have a standardized target audience. While in digital marketing, you customize the target audience based on gender, geography, preferences and more.
- Reach: This is an apparent difference between the two. With digital marketing strategies and techniques, you can reach a global audience quickly, which is limited to local audiences in traditional marketing.
The math is quite simple; traditional marketing tactics fail to meet customer demand and expectations, which is seamless in online and digital marketing. Hence learning digital marketing for self or business can be an excellent decision. The best way to learn is by signing up for the digital marketing course in Egypt. Let us understand the benefit of taking up a digital marketing course.
Benefits of Digital Marketing Course in Egypt
Whether you are a small business owner, a startup founder or an individual looking to pursue a career in digital marketing, here are the benefits you must know before signing up for a course in digital marketing in Egypt.
High In Demand Field: Digital marketing is growing rapidly worldwide, leading to a surge in demand. Increasingly, online businesses rely on online channels to reach, engage, and connect with their audience. By learning digital marketing skills, you can place yourself for job opportunities in this ever-expanding field.
Numerous Career Options: Digital marketing courses in Egypt include various concepts such as search engine optimization, social media marketing, content marketing, digital advertising, email marketing and more. By learning digital marketing through a course, you will gain knowledge in these disciplines and can take up a career in any of them.
Expanding Skill Set and Knowledge: Whether a beginner, business owner or professional looking to perform better online, learning a digital marketing skill set can significantly benefit you. Along with different tools, techniques and strategies, digital marketing also helps to communicate and reach target audiences effectively and achieve business objectives.
Stay Updated with the Latest Trends: Digital marketing is a dynamic, evolving field. There are new tools, social networks, and strategies emerging frequently. Enrolling in a digital marketing course in Egypt can keep you hooked on the latest trends and industry best practices. It also helps with easy adaptation to changes in the digital landscape.
High-Income Career: Digital marketing experts and professionals can take an online business to the next level. And hence, companies are willing to offer competitive salaries to digital marketers with specialized skills. It is an excellent time to invest in your digital marketing education. You will increase your knowledge and skill set and have chances to earn higher income throughout your career.
Cost-effective Marketing Strategies: Digital marketing is cost-effective and time-saving. Through different marketing channels, you can reach the right target audience. Moreover, digital marketing strategies allow you to target your ads to specific audiences, track your results, and adjust your campaigns as needed. It means you can get more bang for your buck with digital marketing than traditional marketing methods.
Top 10 Digital Marketing Courses in Egypt
In today’s digital era, having digital marketing knowledge and skill sets will give a competitive edge. Hence taking up the best digital marketing course in Egypt can be highly effective. Here are some courses you can consider.
1. Digital Scholar
Looking to become a digital marketing master? The first thing you would need is to get trained under qualified and renowned digital marketing experts. That’s where Digital Scholar comes into the picture. Digital Scholar is one of the leading digital marketing training institutes in Egypt, offering digital marketing courses under expert training. The institute now has trained 1000+ students through its digital marketing courses.
Founded in 2019, Digital Scholar is a premium digital marketing institute led by Sorav Jain and Rishi Jain. The institute is an extension of echoVME Digital, Chennai’s top social and digital marketing agency. Digital Scholar training institute was launched to imbibe the digital culture and create more talented resources in digital marketing, analytics, design and research by training various talents.
The institute has various offline and online digital marketing courses in Egypt, formulated to impart a holistic understanding of digital marketing concepts. The course modules are crafted with utmost precision so the students learn and apply the learned concepts in real-time projects for a comprehensive experience. Moreover, the institute offers 100% placement assistance, 20+ certificates upon course completion, access to resources and career guidance.
Online Course: 4 Months Online Digital Marketing Course
Course Module: The course module is spread across main modules, specialization modules and pre-recorded modules.
- Digital Leader Mindset
- Social Media Management
- Instagram of Business
- Linkedin Marketing
- Landing Page
- Facebook Ads & Instagram Ads
- Content Writing
- Website Building
- Search Engine Optimization
- Search Engine Marketing
- Digital Design Mastery
- International Freelancing
- Affiliate Marketing
- Task-Based Internship
- Email Marketing
- Copywriting Mastery
- SMS Marketing
Video Lessons: Other courses offered by Digital Scholar
- Instagram Reels Mastery Course
- Copywriting Mastery Course
- Marketing Automation Course
- LinkedIn Growth Secrets
- Quora Organic Secrets Course
- YouTube Marketing Course
- Email Marketing Course
- Canva Mastery Course
- Cold Email Marketing Course
- Whatsapp Marketing Course
- Agency-Level Facebook Ads Domination
Course Details: Online Digital Marketing Course
|Course Fee||38,200 + GST|
|Course Duration||4 Months|
|Trainers||Sorav Jain, Rishi Jain and Team|
|Internship Pattern||Paid Internship|
2. DM Arts Academy
Digital Marketing Arts Academy in Egypt is a prestigious academy offering education and training in digital marketing. They employ authors, academic professors, and industry-expert to train their students in digital marketing. The academy believes in offering knowledge and practice-based learning to understand each concept better. DM Art is the first academy in the MENA region to provide a comprehensive digital marketing training program.
Details of Strategic Digital Marketing Planning Course in Egypt
|Current Course and Content||Strategic Digital Marketing Planning Course: How to create situation analysis, Understand strategy setting, select the channel for your digital communication, allocate budget and suitable controlling metrics, develop a digital marketing plan, and more.|
|Course Fee||Egyptian Pound 2,500|
|Location||Office 603, City Center Building A, Makram Ebeid, St, Nasr City, Cairo, Egypt|
|Contactfirstname.lastname@example.org, +2 02 2352 1028|
3. E-Marketing Academy
Established in 2008, E-Marketing Academy is one of the most prominent institutes in Egypt, offering concept-based digital marketing courses. By now, the academy has trained over 5000 professional trainees worldwide. Besides training, the academy also provides marketing consulting to companies to help their business grow. They offer both courses and diplomas in digital marketing in Egypt.
Details of Comprehensive E-Marketing Professional Diploma in Egypt
|Current Course and Content||Comprehensive E-Marketing Professional Diploma: Search engine optimization, social media management, social media advertising, advertising campaigns and more.|
|Course Fee||Egyptian Pound 5,700|
|Location||7 Mossadak St., 7th floor Dokki, Egypt|
4. Modern Marketing Academy
MMA is a renowned name in Egypt that offers development programs in marketing, talent management and more. The team of MMA wants to build a professional marketing community that can compete in the international market and thrive. The academy gives utmost importance to its digital marketing courses in Egypt and has them in the form of diplomas, workshops and courses.
Details of Digital Marketing Diploma in Egypt
|Current Course and Content||Digital Marketing Diploma: Marketing basics, strategy, sponsored ads, content creation, managing social media platforms, graphic design principles and more.|
|Course Fee||Egyptian Pound 5,000|
|Location||14 Batlemous Al-falaki, Saba Basha, Alexandria, Egypt|
|Contact||: 01001441759 – 01010390787|
5. eMarketing Egypt
eMarketing Egypt offers integrated e-marketing services to businesses from small-scale to international companies in MENA. Along with digital marketing services, the company also offers diploma courses in digital marketing in Egypt. You can take specific courses associated with SEO, Google AdWords, Online consumer psychology and more. Their current digital marketing planning course focuses on helping students start their careers in digital marketing.
Details of Digital Marketing Planning Course Training in Egypt
|Current Course and Content||Digital Marketing Planning Course: e-marketing objectives, e-marketing performance, marketing strategy, online media planning, measure ROI and more.|
|Location||37 Aman, Ad Doqi, Dokki, Giza Governorate 12411, Egypt|
6. The American University of Cairo
The AUC is one of Egypt’s most prestigious institutes offering various digital marketing courses. They focus on comprehensive training in social media marketing, content marketing, search engine optimization, digital ads and analytics and more. The university, along with individual courses, also offers undergraduate, graduate and continuing education programs for students. You can sign up for the best offline digital marketing course in Egypt, known as a career certificate in digital marketing when pursuing a career in the field.
Details of Career Certificate in Digital Marketing
|Current Course and Content||Career Certificate in Digital Marketing: Social media marketing, components of digital marketing, search engine optimization, Google tools and analytics, customer engagement and more.|
|Course Fee||Egyptian Pound 2,500+|
|Location||The American University in Cairo Campus Development Building, Entrance Gate 4 AUC Avenue • P.O. Box 74 • New Cairo, 11835, Egypt|
7. RITI, Regional IT Institute
Established in 1992, RITI is a well-recognized institute in Egypt for its professional information technology and business management courses. It is located in Cairo and delivers professional certificates, degrees and non-degree programs in IT and business development. They are one of the best digital marketing courses in Egypt, covering practical knowledge and helping master the latest strategies and techniques of digital marketing.
Details of Applied Marketing Diploma in Egypt
|Current Course and Content||Applied Marketing Diploma: Essentials of marketing, content marketing, brand development and storytelling, integrated marketing communication, digital strategy and analytics, and more.|
|Course Fee||Egyptian Pound 7,000|
|Location||11 A Hassan Sabry Street, Zamalek, 11211, Cairo, Egypt|
GulfTalent, founded in 2005, is the leading online recruitment portal in the Middle East, used by over 10 million experienced professionals from all sectors and job categories. In addition to its recruitment services, GulfTalent offers a comprehensive digital marketing course in Egypt in collaboration with MindCypress, a prominent professional certification training provider. This course provides a practical understanding of new media and enhances digital skills.
Details of Digital Marketing Course in Egypt
|Current Course and Content||Digital Marketing: Digital marketing overview, website planning and creation, search engine optimization, PPC advertising, Google webmaster, Google web analytics, social media marketing, Email marketing, lead generation, e-commerce marketing, mobile marketing, content marketing and more.|
Udemy, a global online learning platform, offers a comprehensive digital marketing course titled “The Complete Digital Marketing Course”. With over 500,000 students enrolled, this course is one of the best-selling digital marketing courses on Udemy. The course is designed to be highly interactive and comprehensive, covering 12 major online marketing topics in over 20 hours of clear-cut lectures and practice activities.
Details of The Complete Digital Marketing Course in Egypt
|Current Course and Content||The Complete Digital Marketing Course: SEO, YouTube marketing, Facebook marketing, Google Adwords, Google Analytics, and more.|
upGrad, a leading online higher education platform, offers a comprehensive Post Graduate Certification in Digital Marketing & Communication. This course is designed in collaboration with MICA, a premier management school well known for strategic marketing and communication skills. The course offers a 360-degree understanding of digital marketing. It also includes unique features like one-on-one mentoring from industry leaders, real-world industry projects, and a strong focus on practical application.
Details of Fundamentals of Marketing in Egypt
|Current Course and Content||Fundamentals of Marketing: Journey from traditional marketing to digital marketing,digital marketing metrics and channels,customer centricity, designing a web presence, social media marketing, search engine optimisation (SEO), search engine marketing (SEM), programmatic & display advertising, content marketing, user nurturing, web analytics, defining a robust digital marketing strategy and more.|
Choosing a digital marketing course in Egypt that matches your requirements, preferences, and budget might take some time and thorough research. Hence, check the credibility of each course and consider your learning goals before signing up. It is also essential to understand that digital marketing requires practical experience and hands-on learning more than theoretical knowledge. So, sign up for a course that offers live projects while learning various digital marketing concepts.
You can begin your journey by taking a free digital marketing course by Sorav Jain and following him on LinkedIn for more digital marketing insights. Once comfortable with the concepts, sign up for the online digital marketing course at Digital Scholar. They offer each student robust support and personalized training throughout their training journey. Contact Digital Scholar and begin your digital marketing journey today!
Digital Marketing Institues in Egypt FAQs
Why should I take a course in digital marketing?
Digital marketing is a booming field. With the advancement of e-commerce growth, mobile technology and social media proliferation, more businesses are investing in digital marketing. It leads to more demand for experts to help companies handle their online businesses. Hence, taking a course in digital marketing can be highly beneficial for your personal growth and career.
What jobs can I expect after finishing a digital marketing course in Egypt?
There is a pool of digital marketing jobs that you can apply for after the course completion. Social media marketing manager, content writer, SEO expert, PPC expert, marketing analyst, brand manager, campaign advisor, Facebook and Instagram expert, and search engine marketer are just some examples of the jobs you can take up.
What modules are covered in advanced online digital marketing courses?
Digital Scholar offers one of the best online digital marketing courses, which covers all significant modules such as digital leader mindset, social media management, LinkedIn marketing, automation, Facebook Ads and Instagram Ads, International freelancing, affiliate marketing, digital design mastery, website building, content writing and more.
Can I learn digital marketing for free in Egypt?
Yes, you can use many online resources to learn digital marketing online. These online resources will offer you fundamental knowledge which can build your foundation in digital marketing. Also, follow some of the digital marketing leaders in the world, like Sorav Jain, to develop your knowledge and skill set in the field.