Top 10 Highest Paying Digital Marketing Jobs in India

Wondering how much digital marketers get paid in India? In this article, we will discuss everything from the benefits of taking up a career in digital marketing to the highest-paying digital marketing jobs in India with their job descriptions, key responsibilities, salary range, qualifications required, and current job openings. Read on to understand why digital marketing can be your best career option.

In a world where business, communication and consumer behaviour are changing so rapidly, digital marketing has taken centre stage. It takes an intersection between technology, creativity and business strategy, adapting to the changing online world. Moreover, the digital transformation of various industries and increasing consumer reliance on online platforms have skyrocketed the demand for digital marketing professionals. It also highlights the debate between traditional marketing and digital marketing; the latter has recently gained traction.

The rewards are multifold if you are considering becoming a digital marketing professional. Contrary to the popular belief that digital marketing is just about promoting products and services online, it is actually a creative field with elements like storytelling, brand building, customer engagement, leveraging the power of the internet and engaging with customers worldwide. A career in digital marketing demands creativity, adaptability, analytical thinking, and a continuous drive for learning and evolving.  

Whether you are a creative individual, a student, a tech enthusiast, or someone looking to shift careers, there are a plethora of options to make a career in the digital marketing field. 

Perks of Taking Up a Career in Digital Marketing

Various types of digital marketing segments are available to pursue your career in. However, here are the top perks that follow digital marketing. 

• Diverse Career Roles: From content creation to data analytics, digital marketing offers various roles that suit different skills and interests. The growing reliance on digital platforms means a higher demand for skilled digital marketing professionals. 
• Constant Innovation: Digital marketing is a field driven by creativity and innovation, offering endless opportunities to experiment with new ideas. The skills learned are highly adaptable and transferable to various roles within the industry. 
• Competitive Salaries and Growth Potential: Many digital marketing roles offer competitive salaries with good growth potential. The fast-paced nature of the industry provides ample opportunities for career progression. 
• Flexibility and Work-Life Balance: Many digital marketing jobs offer the flexibility to work remotely. The nature of the work allows for flexible hours, contributing to a better work-life balance. 
• Continuous Learning and Development: The constant evolution of digital marketing means continuous learning and professional development. Professionals regularly work with the latest tools and technologies, keeping their skills sharp and current.
• Global Reach and Impact: Digital marketing campaigns can reach a global audience, offering a chance to work on projects with far-reaching impact. Exposure to global markets and audiences broadens professional and personal horizons. 
• Networking and Collaboration: The industry offers vast opportunities for networking with other professionals and brands. There’s a strong emphasis on teamwork and collaboration in project execution. 

Pursuing a career in digital marketing in India in 2024 promises professional growth and is financially rewarding. Moreover, the dynamic and flexible working environment with digital marketing is the icing on the cake. Whether you are a creative thinker, a student, a data-driven strategist or a writer, learning digital marketing will always give you an edge over your competitors. 

Learn about digital marketing jobs, careers, and more from the digital marketing expert Sorav Jain.

Highest Paying Digital Marketing Jobs in India

Digital marketing encompasses various branches, each focusing on different aspects of marketing and audience engagement. Each branch’s salary will vary depending on the job’s nature, roles and responsibilities. Also, it would be interesting to compare the highest-paying digital marketing jobs in India in 2023 with those in the coming years. 

Note: The nature of the job, roles and responsibilities mentioned here may vary from one organization to another. Also, the salary range for each role will vary based on factors such as qualification, experience, skill set, location and organization’s structure. 

1. Brand Marketing Manager

Job Overview 

A brand marketing manager plays a vital role in shaping, managing and maintaining the brand’s image. The job includes developing and executing marketing strategies that cement a brand’s presence in the market. Brand marketing managers typically have a blend of creativity, analytical, and strategic skills to help them do their jobs. 

Role and Nature of the Job

• Creating and implementing marketing plans aligning with the brand’s objectives. 
• Ensuring marketing initiatives are consistent with the brand’s identity and values.
• Understanding market trends, customer preferences and competitor strategies. 

Key Responsibilities

• Strategy Development: Crafting and refining a brand’s strategy based on the brand’s guidelines, objectives, tone, and position in the market. 
• Campaign Management: Supervising marketing campaigns, starting from planning to execution in both digital and traditional marketing strategies. 
• Collaboration: Collaborating with sales, products, and other departments to ensure a coherent brand messaging is out to the market. 
• Marketing Budget Management: Ensuring budget allocation and management is done cost-effectively and ROI-optimised.
• Leadership and Mentoring: Fostering a creative and productive environment for co-workers using their leadership and mentoring skills.  
• Stakeholder Communication: Leading communication between internal and external stakeholders, presenting new strategies and improving existing ones. 

Qualification

Brand marketing managers typically need a bachelor’s degree in marketing, communication, or business administration or a degree in a related field. A master’s degree in marketing or business administration can be a plus.

Current Job Openings For Brand Marketing Manager 

Salary Range for Brand Marketing Manager 

Entry Level: 3 Lakh to 7 Lakh per annum for 1-3 years of experience.

Mid-Level:  7 Lakh to 15 Lakh per annum for 4-8 years of experience.

Senior-Level: 15 Lakh to 17 Lakh per annum for 8-10 years of experience.

2. Director of Digital Marketing

Job Overview

Director of digital marketing is a senior-level post that manages and leads a company’s entire digital marketing department. One needs to have deep knowledge of digital marketing processes and practices. Also, the role requires a mix of strategic planning and leadership skills.  

Role and Nature of the Job

• Developing, implementing and monitoring marketing campaigns that promote the brand’s products and services.
• Adapting innovative strategies and digital marketing techniques that stay up-to-date with current trends and ahead of competitors. 
• Working closely with all departments to put across a cohesive brand messaging across all platforms. 

Key Responsibilities 

• Develop Comprehensive Strategies: Creating all-inclusive strategies for digital marketing that involve SEO, SEM, SMM, content marketing, online advertising, and more.
• Managing Teams: Leading teams associated with digital marketing and collaborating with professionals to develop strategies.  
• Budget Management: Ensuring budget allocation and management is done cost-effectively and ROI-optimised.
• Analytics and Reporting: Analyzing the effectiveness of marketing efforts through metrics and reporting on ROI. 
• Staying Updated: Keeping updated with search engine algorithms, digital marketing technologies, and trends. 
• Agency Management: Coordinating with external agencies and partners to achieve mutually beneficial goals.

Qualifications:

A Director of Digital Marketing must have a bachelor’s degree in marketing, business or a related field. Most organizations would prefer an MBA degree for this position. Additional digital marketing, SEO, analytics, and content marketing certifications are a plus. 

Current Job Openings For Director of Digital Marketing

Salary Range for Director of Digital Marketing

Entry Level: 10 Lakh to 12 Lakh per annum for 1-5 years of experience.

Mid-Level:  20 Lakh to 30 Lakh per annum for 5-10 years of experience.

Senior-Level: 30 Lakh to 35 Lakh per annum for 10-15 years of experience.

3. Digital Marketing Manager

Job Overview

The role of digital marketing manager is highly in demand in India. These managers plan, develop, implement, and manage a company’s overall digital marketing strategy. This role can help brands improve their online presence, enhance customer engagement and generate quality leads.

Role and Nature of the Job

• Developing and implementing an online marketing strategy that goes well with the brand’s business objectives. 
• Managing multi-channel marketing efforts across various digital channels, including social media, content, SEO, email and PPC. 
• Using metrics and analytics to measure the effectiveness of digital marketing campaigns and build fresh strategies. 

Key Responsibilities 

• Strategy Development: Building a comprehensive digital marketing strategy for online platforms that aligns with the company’s objectives and delivers measurable results. 
• Campaign Management: Ideating digital marketing campaigns, executing them effectively and analyzing the outcome. 
• Budget Allocation: Allocating and managing the budget for developing digital marketing campaigns and strategies for different platforms. 
• Performance Analysis: Measuring and reporting the performance of all digital marketing campaigns and assessing against the set objectives (ROI and KPIs). 
• Leadership and Collaboration: Leading teams to outperform and collaborate with external and internal teams to achieve favourable results for the brand. 
• Staying Updated: Keep learning new things digitally and implement fresh strategies based on the latest trends, ensuring the brand remains at the forefront.

Qualification: 

A Digital Marketing Manager must have a bachelor’s degree in marketing, communication, business administration or a related field. Certifications in digital marketing, Google Analytics, SEO, social media, and content marketing can be a plus. 

Current Job Openings For Digital Marketing Manager

Salary Range for Digital Marketing Manager

Entry Level: 5 Lakh to 7 Lakh per annum for 1-5 years of experience.

Mid-Level:  8 Lakh to 12 Lakh per annum for 5-10 years of experience.

Senior-Level: 15 Lakh to 30 Lakh per annum for 10-15 years of experience.

4. Director of Content Marketing

Job Overview

A director of content marketing is a senior-level job role that creates and oversees content strategy across platforms within a company. The role involves managing a team of content creators and strategists and developing content marketing plans that align with the brand’s marketing goal and voice.

Role and Nature of the Job

• Crafting and implementing a comprehensive content strategy that aligns with the brand’s marketing plan. 
• Regulating the wide range of content production in different formats such as blogs, social media posts, newsletters, whitepapers, videos, infographics, and more. 
• Ensuring content produced in different formats tells a cohesive brand story and engages the target audiences. 

Key Responsibilities 

• Content Strategy Development: Creating content marketing strategies for social media platforms and search engines that drive organic traffic and leads for the brand.
• Ideate and Create Content: Planning and creating high-quality content copies for social channels and ensuring it is evenly distributed across all platforms. 
• Engage with Influencers: Connecting with social media influencers and collaborate with them if needed.
• Collaborate with Teams: Working closely with other teams such as marketing, design and sales to ensure a unified approach to content.
• Staying Updated with Trends: Staying ahead of content marketing trends and updating existing content marketing campaigns based on the latest trends. 
• Analyze Campaign Impact: Analyze the impact of content marketing campaigns to determine if they align with overall business objectives and make changes if needed.

Qualification

A Director of Content Marketing is expected to have a bachelor’s degree in communication, mass media, journalism or a related field. A Master’s in communication and diploma or course completion certificates in digital marketing and SEO can be a plus.  

Current Job Openings For Director in Content Marketing

Salary Range for Director of Content Marketing

Entry Level: 8 Lakh to 12 Lakh per annum for 1-5 years of experience.

Mid-Level:  12 Lakh to 20 Lakh per annum for 5-10 years of experience.

Senior-Level: 20 Lakh to 25 Lakh per annum for 10-15 years of experience.

5. Product Marketing Manager

Job Overview

A product marketing manager (PMM) is a crucial position in a company. The manager is responsible for developing comprehensive marketing strategies, understanding consumer behaviour and needs, and ensuring developed strategies align with the brand’s goal. PPMs are sometimes called product promotions managers.

Role and Nature of the Job

Studying the company’s products and services along with their value proposition. 

Creating marketing campaigns with compelling messages for customers and audiences.

Ensuring product placement is done effectively in the market to leverage its USPs. 

Key Responsibilities

• Crafting Marketing Plan: Developing a wholesome product marketing plan that includes strategy, goals, budgets, and tactics. 
• Studying Customer Behavior: Understanding how customers behave and engage with the brand’s product and creating product strategy accordingly.  
• Launching Products: Leading the plan and execution of product launches and overseeing the development of each marketing campaign. 
• Researching Market: Conducting market research to get insights into customer needs and market trends to develop an actionable product marketing plan. 
• Creating Content: Developing customer-facing collateral such as website content, sales decks, videos, webinar papers, product briefs and presentations. 
• Collaborating: Collaborating with corporates, partners, influencers and other teams to bring product narrative to life. 

Qualification

A product marketing manager is expected to have a bachelor’s degree in engineering, marketing, or business administration. Many organizations mostly prefer an MBA. However, certifications in digital marketing or product management can be a plus. 

Current Job Openings For Product Marketing Manager

Salary Range for Product Marketing Manager

Entry Level: 5 Lakh to 8 Lakh per annum for 1-5 years of experience.

Mid-Level:  8 Lakh to 15 Lakh per annum for 5-10 years of experience.

Senior-Level: 15 Lakh to 30 Lakh per annum for 10-15 years of experience.

6. Marketing Research Manager

Job Overview 

The marketing research manager plays a pivotal role in an organization that studies consumer behaviour, market trends, and market competition. The manager oversees all market research activities and obtains valuable data and insights to guide marketing plans. 

Role and Nature of the Job

• Identifying opportunities and challenges for the brand by analyzing the market thoroughly.
• Compiling both qualitative information and qualitative data to deliver an actionable marketing plan. 
• Scrutinizing data, summarizing findings, and using the research to guide marketing and product teams. 

Key Responsibilities 

• Crafting Research Studies: Developing, implementing and overseeing market research plans and methodologies.
• Collecting and Analyzing Data: Collecting data from the market on established and prospective customers and analyzing them for the brand. 
• Reporting Findings: Presenting findings to marketing and product teams and senior management to help them plan marketing strategies effectively. 
• Competitive Analysis: Monitoring and analyzing competitor activities and their market presence. 
• Conducting Surveys: Collecting input and feedback from the target audience and consumers by conducting polls, surveys, quizzes, etc. 
• Managing Teams: Leading and managing research teams and training them at regular intervals with updated market trends. 

Qualification

A marketing research manager is expected to have a bachelor’s degree in marketing, statistics, business administration or a related field. Many organizations prefer an MBA in marketing research or statistics. Having a certification in market research or data analytics can be a plus. 

Current Job Openings For Marketing Research Manager

Salary Range for Product Marketing Manager

Entry Level: 4 Lakh to 7 Lakh per annum for 1-5 years of experience.

Mid-Level:  7 Lakh to 12 Lakh per annum for 5-10 years of experience.

Senior-Level: 12 Lakh to 25 Lakh per annum for 10-15 years of experience.

7. Demand Generation Manager

Job Overview 

A demand generation manager (DGM) is a senior-level role that drives demand for a brand’s product or service. The manager specializes in creating strategies to increase the demand for the product in the market. The role focuses on implementing marketing programs that drive awareness and generate demand and leads for the company’s offerings. 

Role and Nature of the Job

• Implementing marketing strategies that generate interest amongst customers towards the brand’s products and services. 
• Tailoring marketing strategies, measuring the effectiveness, and suggesting changes if needed.
• Focusing on keeping the demand intact throughout the sales cycle using demand generation strategies. 

Key Responsibilities 

• Building Integrated Marketing Plans: Crafting integrated solid marketing plans using a mix of content, SEO, email and other digital marketing branches to drive new business opportunities. 
• Managing Advertising Budget: Strategically allocate a marketing budget to drive qualified leads through PPC, events, and other online advertising modes. 
• Nurturing Leads: Driving leads through demand generation tactics and turning leads through the sales funnel. 
• Analyzing Campaigns: Measuring, analyzing and reporting on campaign performance to provide a strategic direction to the sales team.  
• Increasing Conversion Rates: Tapping into the best social media platforms for the brand’s product and service and increasing conversion rates based on the target assigned. 
• Strategizing Content: Collaborating with content marketing team to strategies content that aligns with the demand generation goals. 

Qualification

A Demand Generation Manager should have a bachelor’s degree in marketing, mass communication, business administration, or a related field. An MBA or certifications in digital marketing, analytics, and CRM tools can be a plus.

Current Job Openings For Demand Generation Manager

Salary Range for Demand Generation Manager

Entry Level: 6 Lakh to 8 Lakh per annum for 1-5 years of experience.

Mid-Level:  8 Lakh to 15 Lakh per annum for 5-10 years of experience.

Senior-Level: 15 Lakh to 25 Lakh per annum for 10-15 years of experience.

8. Chief Marketing Officer (CMO)

Job Overview

The Chief Marketing Officer (CMO) is important in leading a company’s journey towards brand recognition, customer engagement, sustainable growth through lead generation, and more. The officer oversees all aspects of the organization’s marketing strategy and execution. The CMO will have a team of talented individuals working under their team who will craft compelling marketing campaigns and drive sales. 

Role and Nature of the Job

• Developing and implementing marketing plans that go well with the company’s goals and objectives
• Ensuring the company’s brand identity remains positive across all media and other touchpoints.  
• Staying ahead of competitors by embracing new technologies and platforms to connect with existing and potential audiences. 

Key Responsibilities

• Developing Marketing Strategies: Crafting short-term and long-term marketing strategies and plans to boost the company’s online presence and sales.
• Analyzing Market: Researching and analyzing the latest marketing trends and consumer preferences to develop strategies effectively.
• Overseeing Digital Marketing: Keeping an eye on each aspect of digital marketing such as SEO, PPC, social media marketing, content marketing, and more. 
• Building and Leading Teams: Leading and mentoring teams to perform better and encouraging them to upskill.
• Managing Budget: Allocating and managing the budget effectively to maximize the return on investment (ROI).
• Collaborating: Working with executives and departments to ensure a unified approach to the company’s goal.  

Qualification

A Chief Marketing Manager should have a bachelor’s degree in marketing, business administration, or a related field. An MBA or certifications in digital marketing, analytics, and CRM tools can be a plus.

Current Job Openings For Chief Marketing Manager

Salary Range for Chief Marketing Manager

Entry Level: 25 Lakh to 35 Lakh per annum for 1-5 years of experience.

Mid-Level:  35 Lakh to 50 Lakh per annum for 5-10 years of experience.

Senior-Level: 50 Lakh to 75 Lakh per annum for 10-15 years of experience.

9. Marketing Executive

Job Overview 

Marketing executives play a crucial role in the current digital marketing landscape. Their role mainly revolves around developing successful marketing campaigns and establishing brand recognition. It is a creative role, and the marketing executive needs to have a blend of creativity, technical, analytical and good communication skills.  

Role and Nature of the Job

• Managing various aspects of marketing campaigns covering content creation, social media engagement and more.
• Conducting market research to study the latest market trends, consumer behaviour and more. 
• Working closely with the sales and product department to ensure marketing efforts align with the organization’s objective. 

Key Responsibilities 

• Planning and Execution: Creating and handling marketing campaigns and managing various aspects such as content distribution, social media engagement and leads generation. 
• Research Markets: Researching and collecting relevant marketing data and using them to make strategic decisions.
• Increasing Brand Awareness: Developing strategies that help to build and maintain a positive brand image across all platforms and media.
• Engaging with Customers: Addressing customer comments, collecting feedback, and resolving issues to build brand loyalty.
• Organizing Marketing Events: Organizing trade fairs, product launches, promotional events, workshops and more. 
• Managing Budget: Allocating the assigned marketing budget and ensuring that it is used efficiently across all verticals of marketing campaings to bring maximum ROI.

Qualification

A Marketing Executive should have a bachelor’s degree in marketing, communication, or a related field. An MBA or digital marketing, analytics, and event management certifications can be a plus.

Current Job Openings For Marketing Executive

Salary Range for Marketing Executive

Entry Level: 4 Lakh to 6 Lakh per annum for 1-5 years of experience.

Mid-Level:  6 Lakh to 10 Lakh per annum for 5-10 years of experience.

Senior-Level: 10 Lakh to 15 Lakh per annum for 10-15 years of experience.

10. Creative Director

A Creative Director plays a vital role in a range of departments, including marketing, media, advertising and entertainment. The role deals with synchronizing the brand’s visual and messaging symphony. Their creativity is necessary in developing advertising and marketing campaigns, designing social pages, packaging, etc.  

Role and Nature of the Job

• Leading creative teams to produce exceptional work to communicate client messages effectively. 
• Brainstorming campaign ideas that align with the brand’s image and resonate with consumers. 
• Keeping the visuals of brand identity, such as logo, colour palettes, and other aesthetics intact. 

Key Responsibilities 

• Developing Creative Vision: Developing and implementing the brand’s creative vision keeping every aspect of the brand in mind. 
• Staying Updated with Design Trends: Focusing on the latest trends and technology revolving around designs and creative media.
• Approving Designs: Leading creative teams to develop design, copy and creative matters and approving them for further use. 
• Interacting with Clients: Collaborating with clients and stakeholders of the company to understand their requirements on the creative side of the business
• Overseeing Projects: Managing the creative process of the campaigns from start to finish, ensuring the project launches within the time frame. 

Qualification 

A Creative Director is expected to have a bachelor’s degree in advertising, media, fine arts, design or a related field. A strong creative vision, leadership, and communication skills can be a plus.  

Current Job Openings For Creative Director 

Salary Range for Creative Director 

Entry Level: 5 Lakh to 10 Lakh per annum for 1-5 years of experience.

Mid-Level:  10 Lakh to 25 Lakh per annum for 5-10 years of experience.

Senior-Level: 25 Lakh to 40 Lakh per annum for 10-15 years of experience.

Conclusion 

The realm of digital marketing in India is growing rapidly, providing enormous high-paying career opportunities for skilled professionals. From the strategic role of digital marketing manager to embracing the creative prowess of content strategist, each role is pivotal in shaping the footprints of digital marketing business. 

These top 10 highest-paying digital marketing jobs in India reflect a dynamic blend of strategic thinking, creative skills and technical expertise, catering to different aspects of the online marketing ecosystem. Apart from being a lucrative career option, what’s more interesting is that one can constantly learn and grow. The digital marketing environment demands learned, adaptable, creative, innovative and committed professionals.   

An excellent way to get started with digital marketing is by taking a reliable digital marketing course to guide you in the right direction. For those ready to dive into this dynamic field, the job can also be immensely satisfying. 

As we contemplate the future of digital marketing in India, we also wonder what emerging skills and technologies, according to you, will shape the future of digital marketing. What are the best ways professionals can prepare themselves for the upcoming challenges? Feel free to share your thoughts and insights in the comment below. 

Digital Marketing Jobs in India FAQs

What are the top 2 highest paying digital marketing jobs in India? 

Chief marketing and product marketing managers are India’s top 2 highest paying digital marketing jobs. However, the salary range would differ based on the location, qualification and years of experience. 

How much do digital marketing managers earn in India?

A digital marketing manager with over three years of experience can earn anywhere from 10 lakhs to 25 lakhs per annum, depending on the candidate’s skills and the organization’s structure. 

What qualification is necessary to take up a career in digital marketing?

Typically, any organization would expect you to have a bachelor’s degree in marketing, communication, advertising or a related field. However, gaining practical experience through digital marketing courses can be a plus.  

How much freelance digital marketers can make in India?

Freelance digital marketing jobs in India are pretty lucrative, especially for those with specialized SEO, social media marketing, and digital analytics skills. The salary range will vary based on project to project they take up.