Black Friday Offer: Get 70% Off with 9,000 Cashback for our Course. Book Now!

Instagram Launches Live Video With a Twist!

Instagram just proved that it’s far from done with Snapchat. Instagram’s latest big announcement rolling out over the next few months– is bringing live-streaming to Stories and disappearing photos and videos to direct messaging. The photo-sharing app has an interesting approach to live-streaming, taking a different angle to Facebook Live and Periscope. Instagram live is […]

Instagram just proved that it’s far from done with Snapchat. Instagram’s latest big announcement rolling out over the next few months– is bringing live-streaming to Stories and disappearing photos and videos to direct messaging.

The photo-sharing app has an interesting approach to live-streaming, taking a different angle to Facebook Live and Periscope. Instagram live is designed to allow a user to live stream to their followers. To start a live broadcast, just swipe right from your feed and tap the Start Live Video button. Once you go ‘live,’ Instagram selects followers who have shown interest in Live video and push notify them on the stream. When you’re broadcasting, your friends will be able to see that you’re live via your Stories icon in the app – a ‘Live’ badge will be attached to your picture.

digital marketing blog

Once streaming, followers can add comments or tap to add hearts. The streamer can opt to pin the top comments or not display anything. Tools have already been put into place to block or report users who harass them. The live content on Instagram only exists while it’s happening. As soon as the broadcast is over, it’s gone. The update will not allow for replays.

Instagram is also adding a ‘Top Live Videos’ section within the Explore tab to highlight live content happening at any given time. The listing will be displayed based on view count, relative geography and language for each user, the purpose being to showcase the most engaging examples.Interestingly, this will give celebrities, in particular, another way to reach a wider audience.

Disappearing Messages

If you’d rather send a message that deletes itself after a set amount of time, you’ll be able to do that now too. Given the rising interest in messaging on the platform, Instagram’s working to enhance this with an option to send photos and videos that auto-erase upon viewing.When you swipe right to open your camera and snap a photo or video, you’ll get an option to send a disappearing message to your friends privately, just like Snapchat or send it to a group, which is unavailable on Snapchat. Recipients can replay each message once and you would receive a notification if someone has taken a screenshot or replayed any message that you’ve sent.

digital marketing blog

The tools are clearly more focused on individual sharing, as opposed to broadcasting. Let’s watch out if the new features will win more audience from Snapchat.

Recent Posts

10 Advantages and Disadvantages of Digital Marketing in 2024

10 Advantages and Disadvantages of Digital Marketing in 2024

Digital marketing is the application of computers, mobile phones, and various online-based digital technologies such as websites to promote brands’ goods and services. The evolution of digital marketing has revolutionized the use of technology for marketing by...

Top 10 SEO Companies in Ahmedabad (Updated List)

Top 10 SEO Companies in Ahmedabad (Updated List)

Find some of the best SEO companies in Ahmedabad selected by Sorav Jain and Team! Choose your seo agency based on budget, reviews, team size, awards & more. Throughout the years, SEO or search engine optimization has played a crucial role in helping businesses...

Top 10 SEO Companies in Mumbai for SEO Services

Top 10 SEO Companies in Mumbai for SEO Services

Search Engine Optimization (SEO) is crucial for all kinds of businesses and brands. It helps your website be more visible to the web surfer, leading to more traffic and potential customers. However, you need specific expertise and determination in the domain to...

2 Comments

  1. Ajay Jain

    Dear Sorav,
    Hi,
    I wish to do Digital Marketing for My android Mobile App for online investment
    Ajay Jain
    Swaraj Wealth Management Pvt Ltd

    Reply
    • SoravJain

      Please drop me an email at sorav at echovme dot in

      Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

    Start your business journey
    to success with Sorav Jain today!

    Get a Quote +919176402555