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As a new initiative in 2019, I started a new interview series called ‘Digital Talks with Sorav’. In this series, I catch up with successful names in the Digital Marketing Industry and find out answers that will help other people grow.

Our first guests in this series were Sanjay Mehta and Hareesh Tibrewala, Co-Founders of Mirum India. As an agency owner myself, it was a big learning curve for me as I got a chance to known the journey undertaken by these successful gentlemen. I’m sure this interaction would inspire many budding entrepreneurs as well.

Here are a few takeaways from the interview:

Thoughts on running an agency business

As an agency business, the only asset that we have are people and you really need to believe in your people. Believing in people is not just a good HR policy or a company picnic. The ability to delegate, the ability to trust, the ability to allow them to make mistakes will give them opportunities to work with different teams and organizations. This, in turn, will make them feel really close to you and to the organization.

On long-term strategy

As an entrepreneur, if you have a very clear strategy and you find something on the table, don’t wait for the best price. Take the stock market, you can never get the best price. Once your target is reached you need to be sure to start moving on.

Why partnership is a must?

There is a lot of power in collaboration. It can actually make us reach our eventual destination faster. If on our own we got to a place in 10 years’ time, partnering along with them will shorten it to 5 years.  Collaboration synergy is very important, as it will help us to continue growing and sustaining for a long period of time.

Giving up is not an option

For every one successful entrepreneur, there are 10,000 entrepreneurs who are finding it hard to put food on the table. So, we need to celebrate success and failures equally as much.

Why do we need smart people around us?

If as an entrepreneur you surround yourself with people who are less smart than you then you are the smartest guy in town. You need to actually get people who are smarter than you.

Thoughts on agency life

If the agency life is not fun, then where else would you find fun?

This interview was a highly informative one where they shared insights about their failures and their key learnings. This was followed by a fun round of Rapid Fire where they talked about their, ‘Business marriage’ and answered questions like, ‘In one word, how is it to run an agency’, ‘Biggest lie you have told to any client’ and ‘what would you like to say to your clients who don’t pay on time?’ watch the video here.

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