So, let’s dig into why you need multiple email ids for your cold emailing campaigns and how to manage them with ease.
What is Cold Emailing?
Cold emailing is a method of marketing where you send a message to someone you don’t know in the hopes of starting a business relationship. In cold emailing terms, these are called prospects or leads.
It can be used to promote your product or service or to find potential customers or partners. The key to successful cold emailing is to personalize the message and make it relevant to the recipient.
You’ll also need to make sure your email stands out from the crowd, so it’s important to write an interesting subject line and use strong formatting.
Why do you need Multiple Email Accounts during Cold Emailing?
Cold emailing is the process of initiating a commercial transaction with a potential customer who you don’t know. It’s possible to increase the chances of success in cold emailing by using multiple email accounts.
The first reason for using multiple email accounts in cold emailing is to improve your chances of getting a response. When you send out a cold email, your goal is to get the recipient to either respond to your message or even better, agree to a meeting. You can dramatically increase your chances of achieving this by approaching the prospect from multiple angles in your email campaign each from a different email address.
Another reason why you should use multiple email accounts for cold emailing is to build redundancy into your campaigns. “Tanking of a campaign” implies, that your emails are not landing in the inbox of prospects, as your domain reputation has gone down. It happens more often than most Digital Marketers admit, and the reason can be a range of factors, including emails not getting a response, not enough warmup done for the email id, emails getting marked as spam, or bouncing back from using an unclean email list. The result of the tank campaign is visible when you look at the open rate of your emails.
Hence, having multiple email ids for your cold emailing campaigns is a must.
How to Manage Multiple Email Accounts?
This brings us to our problem if you are using multiple email ids for cold emailing, how do you manage your reply in one place?
It is frustrating to log into different email accounts to check your messages. Not to mention the need to remember each login and password. There’s also the hassle of sifting through dozens of inboxes and responding to every email promptly.
Remember: Every delay in reply to a successful cold email response, is an opportunity lost.
There are multiple ways to tackle this problem, and we will mention the pros and cons of each of them.
1. Using an Email Client
The first option to manage multiple email accounts is to use a multi-account email client. Outlook is a good example, as it can handle several accounts for you with plenty of integrations and features. However, it comes with a price tag associated both with multiple email id hosting and email client.
Email clients tend to become a mess after stuffing 5-10 email ids in one. Also, setting up with so many credentials, SMTP and IMAP has their own set of challenges.
2. Old school Email Forwarding
Email forwarding is a great way to keep track of emails received on multiple email accounts. As all emails from multiple email accounts will flow/be forwarded into one, you need to keep track of emails in a single email account.
However, it comes with two major cons which take this amazing benefit away. First, the forwarded emails cannot be replied to while maintaining your original email id. Hence, you need to fetch your credential for that particular email id, login into it, search for the email you want to reply to, and then type a response.
Another major con is old-school email forwarding using SRS protocol, which allows email giants like Gmail, Outlook, etc to tie up the relationship between your multiple email accounts to a forwarded email account. Hence, a reputation impact on even one of the email accounts can cascade down to all of them, which defeats the purpose of having multiple prospect-facing email ids.
3. Innovative Email Solution
Another way is an innovative solution like Mutant Mail. It does enhance email forwarding, which means you get to have a central inbox and reply to each forwarded email as if they come from their identity email id.
Imagine you can reply to all your domain’s emails from the convenience of your forwarded email id, and not just that, do it from any client your central inbox supports. Of course, this also lets you have a bird’s eye view of data as you can search all your emails in one inbox.
Essentially, they make all your email ids turn into virtual email ids, that can be created on the fly and replied to back. One of the major concerns with using this type of service is to figure out a way to keep warming up your virtual email ids.
Thankfully, Mutant Mail has a way to support any email warmup solution you might be using. Hence, the best of both worlds.
In conclusion, it’s great to have multiple email ids across multiple domains, managing multiple email accounts can be a hassle, especially during cold emailing. However, with the right tools and tips, it can be a breeze. Hopefully, this article has provided you with the necessary information to make managing multiple email accounts easier than ever.