10 New Year Social Media Campaign & Contest Ideas For 2024

Looking for the best social media campaign or content ideas for your brands this New Year? Just scroll down a bit and check out some amazing campaign ideas and social media creatives which we have curated!

new year social media campaign ideas

New year is the time to look forward to new things. This is the time when brands curate extremely creative new year social media campaigns to appeal to customers about their brand. It is also another interest of brands to create new year social media contests to keep their customers glued to their brand or to maintain brand visibility on such a busy eve. But why is all this important? How does a creative new year social media campaign pull new customers? Why is it important anyways? Let us understand more about this.

New Year’s not far off. We hardly knew how this year passed and it’s been a toll. But we did learn a lot of new things. Keeping aside how one has developed personal hygiene and have adapted to other practices, one best thing that pandemic has done is pushing businesses to take over online completely. What was a dream or impossible to achieve is now the new normal.

Digital India has seen many benefits and so are all businesses that are going completely online. But the challenge here lies in making new connections and contacts. Traditional business system is great to create a holistic local business environment. This in turn would help as the customers would go by spreading the word about a business and that’s how new customers are acquired.

With the complete rooting off of traditional business, businessmen are forced to find new ways to sell online. For this, the first important thing is to create a market with customers that you don’t know or haven’t met before. How difficult a job is that feels everyone but it indeed is challenging. But with social media everything can be turned into something better and best. The major and the most important things of all in social media is running campaigns. A campaign has got more voice than a regular post or story on a social media platform.

New year campaign ideas are many but why should one put them to use? Well, first, a campaign is a series of posts that constantly keeps a viewer reminding of the cause for a period of time. When a viewer sees the post time and again, it will make her/him want to reach out to the brand to explore it. Many brands come up with extremely creative new year social media campaigns to assure their customers the best things in line for the new year from their brand house.

Brands choose new year social media campaigns with utmost care like adhering to making sure of not offending any sentiments or beliefs for everyone wants a fresh start with no complications. While the customer folk is busy celebrating their new year with new vision and enthu, brands work round the clock to ensure they bring out the best new year social media campaigns to keep their customers informed and reminded about the brand. 

It is important for brands to wish their customers for New Year’s eve but it is also necessary that they incorporate their brand’s name and ideology into it. Another thing that brands usually do on big days is organizing contests. Many brands work on creative new year contest ideas for social media and aim to attract new customers. New year is the time when everyone is on social media updating their status on their celebrations. This is the time for all brands to strike to make the best use of the opportunity. Customers get drawn to new year campaigns that host contests. This appeals to them as they look forward to winning something or getting a share of happiness on a good day.

You may also like this: 11 Best Diwali Social Media Campaigns & Contest Ideas

Today in this blog we will see how various brands have creatively incorporated ideas and creatives for New Year Eves in the past. This might help budding brands get inspired to create their campaigns to find more customers.

Top 10 Social Media Post Ideas for New Year

1. echoVME Digital

2. DAC Promoters

3. Sorav Jain

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Happy 2020! 🙂 thank you for all the love you shower through hearts, comments and share.

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4. Digital Scholar

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The digital world is ready to get revolutionized in 2020. Are you up for the game? #DigitalScholar #Digital2020 #DigitalCareers #Chennai #DigitalmarketingInstitute

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5. JCS Jewellery

6. Welona Clinic

7. Wink Salon

8. Success Gyan

9. ChuChuTv

10. SPR Highliving

New Year marks the beginning of another year and all things new. Brands on social media always make sure that they curate social media posts for the new year as it is a markedly important special day out of all the other special days. 

Brands use the new year as an opportunity to thank their customers for their endless support and wish them all things new and wonderful. It is the best way to move forward and kickstart an amazing year. 

In this blog, we have wrapped up a few social media campaign ideas made use of by brands to connect with their customers. 

I hope the above social media post ideas for the new year was of use to you. As the new year approaches, make use of the above as cues to creating social media posts for your brands. Which brand do you think has curated an amazing new year’s post? Let us know in the comments below.


  1. Rishi Jain


  2. Mansi Chhikara

    Hello Sorav,

    You are on of the best digital marketers I have seen in India. And your article really impress me every time.

    Thanks a bunch!


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