Over the years, Facebook has been widely used by marketers to reach potential customers. The Facebook team has left no stone unturned to make it easier for brands to reach customers worldwide! And the latest addition of the ‘Shopping’ & ‘Services’ sections is bound to take customer experience to a whole new level.
The ‘Shop’ Button:
The ‘shopping’ button will make serve as a ‘single place for the audience to more easily discover, share, and purchase products’. We believe that this addition is bound to encourage more businesses and their customers to stay active on the platform and let brands serve their customers better.
This button has been every retailer’s dream as now brands will find it a lot easier to showcase their products on their Facebook pages and not just that, it also ensures that users are a step closer to buying! In a span of few weeks, almost all businesses will have access to these buttons and will be able to showcase their products more prominently and get more leads.
The ‘Services’ Button:
The services section will allow professional service businesses to showcase a list of their offerings at the top of their Page. The services section is available globally to professional services providers and will be rolled out to all Pages in “the coming weeks.”
These buttons will also be a boon to those small scale businesses which do not have their own website as they will now be able to showcase the plethora of services they offer and also drive sales directly through Facebook.