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Last Thursday on 30th July, I kickstarted this amazing initiative with Neil Patel on my #DigitalTalkswithSorav, called #DigitalGuruThursday. This is a series of video interviews where I go Live with him on Instagram, and we talk Digital. Click here for the entire schedule.

The topic for the first week was ‘Social Media Marketing Ideas for Small Businesses’ and Neil and I dove into many strategies, tips, and tricks for newly starting businesses and small scale brands.

Neil had some amazing insights into this matter. He mentioned that some of the most common mistakes new businesses do are:

  • They post too often. It is better to post often if you have great content, the more, the better. But in case of mediocre content, that gets no engagement, posting very often doesn’t make sense. It then becomes posting for the sake of posting.
  • Not going Live often to boost engagement. The feature of going Live is now available on various platforms, so make the most of it, and increase your reach.
  • They don’t post content natively. For example, if people post an amazing YouTube video, they just post the URL of the same on Facebook to share. Instead, post the video on Facebook and increase the views.

Neil had so many more interesting views for new businesses, and we discussed:

  • How can businesses with low budgets and social media resources grow?
  • How should brands approach Influencer Marketing?
  • Facebook Pages vs Facebook Group vs Facebook Messenger
  • And so much more!

Catch the entire Live in the link below. And Subscribe to my Instagram to catch all the future Live sessions and get your questions answered with the Digital Guru Neil Patel in the coming Thursdays.


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