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YouTube, the global-video sharing, entertainment website is seeing more people connect, inform and inspire others across the world everyday. The platform has gone beyond being just an entertainment channel by letting businesses connect with their customers through video advertising.

The process of creating a video ad may seem challenging. To make it easier, they have launched the YouTube Director, an app that will help small businesses with little or no marketing budget create commercials on their own. Video is becoming an important medium on the internet, which is why this suite has been introduced. The app includes a number of templates, music and editing tools and is free to use. It is a suite of three products that makes video ads more easy-going for businesses.

Mobile app to make your video ad

The app offers the ability to create a video ad quickly and easily, right from your phone. It’s supposed to be user-friendly even if you don’t have any editing experience. The app is available for iPhone in the U.S and Canada and is launching soon on Android.

Get a professional touch for your video ad

If a business does not want to make an ad themselves, then YouTube has got a solution for this as well. They are offering YouTube Director onsite, a service that sends a professional filmmaker to shoot and edit a video ad for free whenever a business spends at least $150 to advertise on YouTube. This is an incredible way for small businesses to get started with video advertising. This service is available in Atlanta, Boston, Chicago, Los Angeles, San Francisco, Washington D.C.—and is launching soon in other cities.

Promote your business app with video ad

For businesses that are integrated in mobile apps, they have launched the YouTube Director automated video that will create a video ad automatically from existing assets of your business like logos and app screenshots in the App Store or Google Play Store. This feature is available globally. You can reach out to a Google expert (1-855-500-2756) for more information about the feature.

These impressive tools have made advertising on YouTube very simple for businesses. They can just use the app to create a video without any obligation to run paid ads on YouTube. These set of tools can help a business increase its target audience and brand awareness. No matter how small or big your business maybe, all you have to do is just make the video, upload it and promote it on your website, on YouTube, Facebook and Twitter.

Case Study:

Mr. Lovell Jr. shot and edited a video ad by himself, uploaded it to YouTube, and worked with an AdWords expert to run a campaign. As a result, Woody’s business saw an increase in potential customers being able to remember and recognize his ad: his video drove a 73% increase in ad recall among target customers on YouTube, and a 56% lift in brand awareness.

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