30 Latest Digital Marketing Updates November 2024

Digital Marketing Updates: Let us take a ride to the world of the internet and discover the latest Digital Marketing Updates November. If you missed last month’s digital marketing updates, you could click here to read them. Here is a list of #NewThingsInDigital for October 2024.

1.YouTube Enables Shorts Creators To Request Brand Partnerships

YouTube is introducing a new process that will enable Shorts creators to directly reach out to brands for potential partnerships and sponsorship opportunities. This will allow creators to prompt brands for collaborations, instead of waiting for brands to initiate the outreach. 

YouTube is also launching new data analytics tools to help creators and brands better understand the initial performance of Shorts content. These updates aim to provide Shorts creators with more avenues to monetize their content and forge meaningful brand relationships on the platform.

2. Reddit’s Growth Presents New Opportunities for Brands

Reddit has seen a significant surge in daily active users, reaching 97 million in 2024, a 46% increase year-over-year. While much of this growth is driven by increased visibility in Google search, Reddit still presents valuable opportunities for brands. The platform’s highly engaged niche communities provide a unique opportunity to reach targeted audiences. 

However, brands must approach Reddit carefully, as the platform values authentic community engagement over traditional advertising tactics. By understanding Reddit’s community-driven culture, brands can effectively leverage the platform to build awareness and connect with their target consumers. 

3. Google Ads Adds Segmenting Option To PMax Asset Groups In Reports

Google Ads has introduced a new segmenting feature for Performance Max (PMax) asset groups in reporting. Advertisers can now analyze their PMax campaigns by time, click type, conversions, devices, network, and top vs. other assets. This provides valuable insights into how different components of a PMax strategy are performing. 

With the growing adoption of automation in Google Ads, this added reporting granularity can help digital marketers better optimize their PMax campaigns and understand the drivers behind campaign performance.

4. Google AI Overviews Highlight Feature Expands AI Responses

Google is expanding its AI-generated content capabilities in the Google Maps interface. The search giant has introduced a new “Highlights” feature that allows users to quickly access AI-powered overviews and summaries about a location. When users tap the Highlights button, they are presented with AI-generated insights on popular amenities, transit options, and other key details about the place. 

This enhancement builds on Google’s existing AI-powered answers in Maps, giving users quick access to valuable information without extensive searching. 

5. Google Testing Orange Links For Search Results

Google is experimenting with changing the color of search result links from the standard blue to an orange hue. This potential visual update to the search engine results page (SERP) layout could have implications for digital marketers. 

Orange links may help them stand out more against the typical blue links, potentially drawing increased user attention and clickthroughs. As Google constantly tests new SERP features, digital marketing influencers should stay vigilant for these types of subtle changes. 

6. Google Tests Dropping Results Count After Moving It Under Search Tools

Google is experimenting with removing the display of total search results count on its search engine results pages (SERPs). This change involves moving the results count information under the “Search Tools” menu, making it less prominent. The tech giant is likely testing user behavior and preferences around this metric, which has long been a standard SERP feature. 

As digital marketers, it’s crucial to stay abreast of such platform updates, as they can impact search engine optimization strategies and the way users interact with and interpret search results. 

7. Google Shopping Ads With Bag Icon In Search

Google has started displaying a shopping bag icon next to shopping ads in search results. This visual cue helps users quickly identify ads that lead to an e-commerce site where they can directly purchase products. The new bag icon appears in both text and product listing ads on the search engine results page. 

This change makes it easier for consumers to distinguish shopping ads from regular text ads, potentially driving more clicks and conversions for retailers using Google Shopping campaigns. 

8. Google Highlights New Google Shopping With New Label

Google has introduced a new label on Google Shopping that highlights products available for in-store pickup or delivery. This feature aims to make it easier for users to find products that meet their immediate needs. 

Merchants can showcase their local inventory and pickup/delivery options, helping them attract more relevant customers. As consumer shopping behaviors evolve, Google continues to innovate its shopping experience to provide greater convenience and transparency. 

9. YouTube Prepares to Launch ‘Jewels’ Live-Stream Gifting Process

YouTube is set to introduce “Jewels,” an innovative live-stream gifting feature designed to enhance creator monetisation and audience interaction. This new digital gifting mechanism will likely enable viewers to support their favourite content creators through virtual gift purchases during live streams. 

10. Threads Expands Drafts on Mobile

Threads from Facebook has expanded its drafts feature to mobile devices. The drafts option allows users to save posts in progress instead of having to finish them right away. This provides flexibility and convenience for busy users. 

11. YouTube Expands Its AI Music Experiment, Adds Live Reminders on Shorts

YouTube continues expanding its AI music capabilities. The platform will now automatically include popular songs in videos without explicit sync licensing. This could open new creative opportunities for content creators. Additionally, YouTube Shorts is getting live reminders to encourage viewers to engage with live videos. 

A new banner will appear promoting live videos as they premiere. This gives Shorts creators a better chance to grow their audience for livestreams. The AI and live reminder updates highlight YouTube’s ongoing efforts to enhance music experiences and live video features on the platform.

12. Google Announces New Shorts-Focused Video Ad Options

Google has announced new advertising formats focused on YouTube Shorts, their short-form video platform. They are introducing ad slots that will play between Shorts, allowing advertisers to reach the growing Shorts audience. Brands can create ad campaigns targeting keywords or topics, and ads will be placed between Shorts videos, similar to what users see on Instagram Reels or TikTok. 

This provides easier access for advertisers and more monetisation opportunities for creators. It will be interesting to see how these new Shorts ads perform given the popularity of short-form video content.

13. TikTok Adds New Gen AI Video Creation Tools for Marketers

TikTok is making it even easier for marketers to create engaging video content with the introduction of new AI-powered creation tools. The short-form video platform announced a set of AI video tools that allow users to generate videos using existing audio and add captions and filters automatically. 

14. Reports Suggest Ads Are Coming to Threads Early Next Year

According to new reports from The Information, Meta is planning to introduce advertisements to the Threads app as early as the first quarter of next year. Introducing ads could help Meta generate more revenue from the app as adoption and usage grow. However, adding advertisements may alter the user experience. 

15. Meta Adds Video Calling Updates, Including HD Video Calls

Meta has announced new updates to video calling on its platforms. Users can now enable HD video quality for calls on Messenger and Instagram to ensure higher resolution during calls. Meta is also making it possible to add up to 50 participants on a Messenger video call. 

Users will have access to new options like immersive layouts that place participants in a grid view or spotlight view that places one participant at the centre of the screen. These updates aim to enhance the video calling experience on Meta’s platforms and make it easier for larger groups to connect virtually through video.

16. YouTube Launches the First Stage of Its ‘Hype’ Creator Amplification Option

YouTube has begun rolling out its new ‘Hype’ creator amplification option to select creators. Hype allows creators to flag popular clips from their videos for YouTube to possibly feature on the YouTube homepage. 

This helps creators amplify their best content to new viewers beyond their existing subscribers. In the initial stage, YouTube will handpick a few videos each day featuring clips creators have selected using Hype. 

17. Messenger Updates Display of Multi-Image Uploads In-Stream

Facebook Messenger has updated how it displays multi-image uploads within message threads. Previously, when someone uploaded multiple photos at once, Messenger would stack them all together in one bubble, making it hard to view each individual photo. The new update separates each image uploaded into its own bubble within the message stream for a cleaner viewing experience. 

Tapping on any image will also expand it to full screen for easier viewing. This small change makes enjoying photo collections shared over Messenger a more pleasant experience. It’s a nice quality of life improvement for users.

19. WhatsApp Rolls Out Voice Note Transcripts

WhatsApp is introducing a new feature that will automatically generate transcripts for voice notes. The Meta-owned messaging platform has started rolling out the ability to see transcripts of voice notes for some users. 

Transcripts will make voice notes more accessible for people with disabilities and allow users to quickly scan what a voice note says without having to listen to the audio. The transcripts are automatically generated by WhatsApp using on-device artificial intelligence. 

20. Threads Announced Updates To Search, Video Viewing and Trends

Thread has announced new updates to search, video viewing, and trends features. Their search functionality has been improved to provide more contextual and personalised results. A new full-screen video viewer makes the watching experience more seamless and immersive. Under the trends tab, users can now explore what’s happening on a national, local, or brand level to get a pulse on current conversations. These updates enhance Thread’s capabilities in key areas and make discovering and interacting with content even more simple and engaging for users.”

21. Google Ads In Store & Online Tab & Near You Sponsored Ads

Google Ads has introduced a new interface for search ads, allowing users to tab between results for nearby physical stores and online stores that have the products they’re searching for. Additionally, Google is displaying a list view of “near you” sponsored stores that carry the desired items. 

This update provides consumers with more granular information about their purchasing options while giving advertisers another way to showcase their brick-and-mortar and e-commerce presence. The new features aim to enhance the search experience and drive more qualified traffic to both local and online business listings.

22. Bing Search Tests Circle-Shaped Favicons In Search Results

Bing is testing a new look for its search result favicons, experimenting with a circular shape instead of the traditional square. This visual change aims to create a more consistent and visually appealing search experience. The circular favicons are currently being tested for a small percentage of Bing’s users.

 This update highlights Bing’s continuous effort to refine its search interface and stay competitive in the evolving digital landscape. 

23. Google Search Tests Product Carousel Snippet

Google has been testing a new search results format that displays a carousel of product images and information. This “product carousel snippet” appears at the top of search results, providing users with a quick overview of relevant products. The carousel includes details like product titles, prices, and ratings, allowing users to easily compare options without leaving the search results page. 

This feature aims to enhance the shopping experience for users and could impact how businesses optimise their product listings for Google search. Marketers should monitor this test and be prepared to adjust their strategies as Google continues to evolve its search experience.

24. Google Search Tests Arrow Buttons By Title Links & Sitelinks

Google is testing a new interface for its search results that includes arrow buttons next to the title links and sitelinks. These arrow buttons allow users to easily navigate between the different links without having to scroll up and down the page. This could enhance the user experience and make it quicker to explore related content.

25. YouTube Launches 2024 Music Recap

YouTube has launched their 2024 Music Recap feature to give users a personalised recap of the music they enjoyed over the past year. The feature provides users with statistics on their top artists, songs, music videos, and more that they streamed in 2024. 

It also gives recommendations for similar music based on their listening habits. The recap pages can be shared on social media platforms to highlight a user’s favourite tunes of the year. This new feature allows YouTube to better engage music fans and give them more ways to experience music on the platform.

26. Google Search Console To Drop Shipping & Return Setting

Google Search Console is set to drop the shipping and return settings in an upcoming update. These settings allowed site owners to provide information about their shipping policies and return policies directly in the Search Console. Google stated this data is no longer needed since the information can be provided through other means, such as structured data. This change will simplify the Search Console interface and remove a feature that was not widely used. 

27. Google Tests More DMA Changes In Europe Including Dropping Maps For Hotel Results

Google has been testing significant changes to its European Digital Marketing Area (DMA) policies, including the removal of Google Maps from hotel search results. This move aims to provide users with a more streamlined and focused experience when searching for accommodation. Additionally, Google is exploring other DMA-related adjustments in Europe, potentially impacting how businesses and marketers approach local search optimisation and visibility. 

These developments highlight Google’s ongoing efforts to refine its search offerings and provide the most relevant information to users, while also driving changes in digital marketing strategies across the region. Staying up-to-date on these evolving DMA policies is crucial for effectively reaching and engaging customers.

28. Google Search Testing Gold Phone Call Buttons

Google is currently testing new gold-coloured phone call buttons in search results. These buttons are designed to make it easier for users to quickly identify and click on the phone number for a business. The gold colour helps the buttons stand out visually, potentially driving more phone calls. This test is part of Google’s ongoing efforts to improve the user experience and provide more actionable information directly in the search results. 

29. Google Search Tests Large Thick Fonts

Google is testing a new look for its search results pages, experimenting with larger, thicker font sizes for both titles and snippets. This updated font style aims to make the search results more visually prominent and engaging for users. 

The test appears to be rolling out gradually, with some users reporting the new design while others still see the standard font. As a digital marketing influencer, this development highlights the importance of staying up-to-date with Google’s evolving search interface to optimise content and user experiences accordingly.

30. Google Maps Adds Report Business Conduct To Report Review Manipulation

Google Maps has introduced a new feature that allows users to report businesses for inappropriate conduct, in addition to the existing option to report review manipulation. This gives consumers more control over the information they see on Google Maps, helping to ensure businesses are held accountable for their actions.