Digital Marketing Updates: Let us take a ride to the world of the internet and discover the latest Digital Marketing Updates February. If you missed last month’s digital marketing updates, you could click here to read them. Here is a list of #NewThingsInDigital for February2025.
Google is currently testing a new box in hotel search results that highlights the ability to book directly on the hotel’s official website. This prominent placement of the direct booking link could make a significant difference for hotel owners looking to drive more direct bookings, as it provides a free and easily accessible booking option for users.
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1. Reddit hopes that new posting updates will encourage more activity.
Reddit is rolling out new updates to facilitate more user activity and engagement on the platform. The key changes include prompts to help users align their posts with subreddit rules, options to easily repost content to alternative communities, and new post insights to provide contributors with valuable data on their performance. These updates aim to address common pain points and encourage more participation across Reddit’s 100 million daily users.
2. Threads Tests Interests Display on User Profiles
Threads is experimenting with a new “Interests” field on user profiles to encourage more followers. Users can now add topics they’re passionate about, which will be displayed to help drive topical community engagement and address a core challenge of growing an audience on the platform.
3. Meta Releases Limited Edition Version of Its Ray Ban Meta Sunglasses
Meta has released a limited edition version of its popular Ray-Ban Meta smart glasses in collaboration with fashion brand Coperni. The exclusive Coperni glasses feature a sleek, transparent black design with grey mirrored lenses and seamless connectivity for camera, audio, and voice assistant functions. With only 3,600 pairs produced, these limited edition smart glasses are sure to be a must-have item for tech and fashion enthusiasts alike.
4. Google Maps Expands Detailed Review Questions – Survey Style
Google Maps is enhancing the user experience by expanding its detailed review questions in a survey format. This new feature allows users to provide specific feedback about their experiences at various locations, such as restaurants or businesses. By gathering insight on aspects like service quality, atmosphere, and pricing, Google aims to present more comprehensive reviews that assist potential customers in making informed decisions.
5. Google Merchant Center Next Physical Stores Section
Google has introduced a new feature in the Merchant Center called the Physical Stores Section, aimed at enhancing local shopping experiences. This update allows merchants to showcase relevant data from their Google Business Profiles directly in the Merchant Center. By integrating physical store information, retailers can provide potential customers with crucial details about product availability and store-specific offerings.
6. Microsoft Bing Testing Copilot Search
Microsoft is currently testing a new feature called “Copilot Search” within Bing. This innovative tool aims to enhance the search experience by integrating AI capabilities to assist users in refining their queries and generating more relevant results. Copilot Search works by providing context-aware suggestions and streamlined navigation, making it easier for users to find the information they seek.
7. Bing Tests New Links UI For Copilot AI Answers
In its ongoing quest to enhance user experience, Bing is testing a new user interface for its Copilot AI Answers feature. This update focuses on presenting links more effectively, allowing users to navigate content seamlessly. The revamped interface is designed to improve interactions with AI-generated responses, making information retrieval more intuitive.
8. Bing Tests Outlining Search Result Snippets
In a recent update, Bing is testing a new feature that outlines search result snippets to enhance the user experience. This innovative approach aims to improve visibility by visually distinguishing snippets, making it easier for users to scan through results and find relevant information quickly. By adding outlines or borders to search results, Bing hopes to drive engagement and improve click-through rates.Β
9. Bluesky Adds DM Requests Folder & Longer Videos
Open source social app Bluesky has announced an update with two keyfeatures, a new “Chat Requests” folder to manage direct messages from non-connections, and an increase in video length limits from 1 minute to 3 minutes. These changes aim to enhance user control and engagement as Bluesky continues to grow its user base, now reaching over 30 million active users.
10. Facebook Expands Its Creator Monetisation Program to Include Stories
Facebook has expanded its Creator Monetisation Program to include Stories, providing new opportunities for creators to earn revenue from their content. This move enables creators to monetisetheirstories through brand sponsorships and other monetisation tools, furthering the creation of engaging vertical video content on the platform.
11. Google Business Profiles Create QR Codes For Reviews
Google Business Profiles has introduced a new feature that allows businesses to create QR codes specifically for customer reviews. This innovative tool streamlines the process of collecting reviews by enabling businesses to generate unique QR codes that customers can scan with their smartphones, directing them to the review page. This feature aims to increase engagement and help businesses enhance their online reputation by making it easier for satisfied customers to share their experiences.
12.Google Search Tests More Favicon Designs
Google is experimenting with new favicon designs in search results, aiming to enhance visual recognition and improve user engagement. The updated favicons are being tested in various formats, including different shapes and sizes, which could significantly impact how users interact with search results. This change emphasises the importance of branding in search visibility and likely aims to help businesses stand out in crowded result pages.
13. Google Business Profile Now Associated With Local Service Ads
Google has recently updated its Business Profile to enhance its integration with Local Service Ads (LSAs). This change allows businesses to showcase their offerings more effectively by linking their profiles directly with LSAs. As a result, potential customers can easily find businesses through search results, providing a seamless user experience. This development not only boosts visibility for service-based businesses but also enables them to manage customer queries and bookings directly through their Google Business Profile.