June 2025 marks an exhilarating time for digital marketing! WhatsApp has officially launched a dedicated iPad app, enhancing user convenience and integration across devices. Meanwhile, Google is testing innovative features, such as sitelink carousels with images and a “Read Reviews” button, for local listings.
Additionally, Meta is adding more creative options to its Edits app, while YouTube expands its voice replies and introduces a Shorts quiz sticker. Stay tuned as we explore these trends and more!
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1. Reddit Adds Simplified Business Profile Creation to Pro
Reddit has enhanced its Pro tools by introducing a simplified business profile creation process. Businesses can now easily generate auto-suggested bios based on their website, allowing for a quick and efficient setup. Additionally, brands can showcase community posts, enhancing engagement and credibility within Reddit’s vast user base, making it easier to connect with audiences.
2. Reddit Looks To Add Human Checks To Weed Out AI Profiles
Reddit is implementing new verification measures to ensure users are human and combat AI-generated profiles. CEO Steve Huffman stated that these changes aim to protect the platform’s authenticity while maintaining user anonymity. By collaborating with third-party services, Reddit will verify humanity without collecting personal information, addressing growing concerns about AI’s impact on online interactions and trust in community discussions.
3. Google Shopping Ads Tests Label For Lowest In 30 Days
Google is testing a new label in its shopping ads to highlight low prices, displaying “Lowest in 30 days” when an item’s price is the lowest it has been in the past month. This feature aims to make price drops more visible to consumers.
4. Google Ads Tests Sitelinks Carousels With Images
Google is testing image carousels within the sitelinks of Google Ads. Spotted recently, it’s not entirely clear if this is a brand new feature or a variation of something tested in the past. These visual sitelinks appear in sponsored search results. If this test rolls out widely, it could significantly impact how advertisers design their sitelinks. It would also add a new dimension to A/B testing ad creatives, potentially improving click-through rates and overall campaign performance.
5. Bing Search Tests Next/Prev Pagination
Bing is experimenting with a new pagination design in its search results. Instead of the traditional left/right arrows and page numbers, Bing is testing “Next” and “Prev” buttons to navigate through search result pages. This aims to provide a cleaner and more intuitive user experience.
6. Google Tests Read Reviews Button & Appointment Tags On Local Listings
Google is experimenting with new features to enhance local listings and ads. They are testing a “read reviews” button in local sponsored ads, making it easier for users to access reviews. Additionally, appointment tags like “Appointment Suggested” and “Appointment Required” are being tested in local listings. Descriptive tags, such as “reservation possible,” “for children,” “takeout,” and “catering,” are also being added to local listings in some regions like Japan.
7.YouTube Outlines New Ad Options and Usage Stats at BrandCast 2025
At BrandCast 2025, YouTube revealed innovative ad options and key usage statistics that underscore its influence in digital marketing. Highlighting new features like “Peak Points” for optimal ad placement and enhanced connectivity through Connected TV, the platform continues to reshape advertising dynamics. These updates promise increased engagement and opportunities for brands, paving the way for more effective campaigns.
8. Threads Will Now Enable Users To Add Multiple Links to Profiles
Threads has launched a significant update allowing users to add up to five links to their profiles, enhancing opportunities for creators and businesses to direct traffic efficiently. This feature, aimed at boosting engagement, is complemented by analytics tools that track link performance and insights, empowering users to optimise their digital presence and connect with their audience more effectively.
9. Meta Adds More Creative Options To Edits App
Meta has recently enhanced its Edits app with exciting new features, including “beat markers” to align video clips with music and 50 dynamic text animations for engaging visuals. These updates, aimed at content creators, simplify the editing process and drive engagement by ensuring videos are professional and captivating. Edits continues to evolve as a powerful tool for digital marketing professionals.
10. TikTok Adds Option To Activate Customer DMs During Livestreams
TikTok has introduced a game-changing feature that allows creators to activate customer direct messages (DMs) during livestreams. This enhancement promotes real-time engagement, enabling viewers to ask questions and request information directly while watching. With this update, brands can capture leads more effectively, boosting overall interaction and paving the way for improved conversion rates during live sessions.
11. Google Tests Recipes With Interactive AI Overviews
Google is testing a new recipe search feature powered by AI Overviews, potentially as a Search Labs feature. This allows users to see recipe ideas and filter them by replacements and ingredients in a carousel format. This innovative approach enhances the user experience by providing more interactive and personalised recipe search results.
12. Google Tests AI Mode Button On Google Search Box
Google is testing a new “AI Mode” button directly on the Google Search box. This suggests a deeper integration of AI-powered search experiences. Tapping the AI mode would likely enable a more conversational, generative AI-driven search, potentially changing how users discover and interact with information.
13. Google Tests New Pagination Bar On Mobile
Google is testing a new pagination bar on mobile search results. The new bar is designed to improve the user experience by making it easier to navigate through search results pages. It appears as a horizontal bar at the bottom of the screen, displaying page numbers. This update could potentially impact how users interact with search results and discover content.
14. Google Search Testing New Sub/Second Menu
Google is testing a new sub/second menu within the search results, offering users more refined and direct access to information. This new menu appears to be designed to provide additional options and filters, allowing users to narrow down their search results more quickly and efficiently.
15. Bluesky Adds Support for Third-Party Livestream Indicators
Bluesky is testing support for livestreams hosted on platforms like YouTube and Twitch. Select accounts can add a live stream link to their Bluesky profile, indicating when they’re broadcasting. Bluesky is also extending this functionality to professional sports leagues like the NBA, redirecting audiences to live games. This could spark interest from streamers and provide real-time updates.
16. Edits: Adds Enhanced Video Cropping, Provides Tips on Video Quality
X (formerly Twitter) has enhanced its Grok AI chatbot with two innovative features: chart creation and sketch input. These additions enable users to visualise data and express ideas through drawings, fostering more interactive and creative conversations. This evolution underscores X’s commitment to integrating dynamic tools that enrich user engagement and communication.
17. YouTube Expands Voice Replies, Adds Shorts Quiz Sticker
YouTube enhances creator engagement by expanding voice replies to Android users, allowing personalised audio responses to comments. Additionally, the new Shorts Quiz Sticker enables creators to embed interactive quizzes within Shorts, boosting viewer interaction and content engagement. These updates offer innovative ways for creators to connect with audiences and enrich the viewing experience.
18. Meta Launches Ray Ban AI Glasses in More Regions
Meta has expanded its Ray-Ban AI smart glasses to India, Mexico, and the UAE, marking its largest hardware rollout yet. These stylish wearables offer hands-free photo capture, music playback, and real-time AI assistance. With features like live translation and visual recognition, they blend fashion with cutting-edge tech, positioning themselves as the next evolution in digital lifestyle devices.
19. WhatsApp Brings Voice Chat to All Groups
WhatsApp has rolled out its Voice Chat feature to all group sizes, enabling seamless, real-time audio conversations without ringing participants. Users can join or leave these encrypted sessions at their convenience, fostering spontaneous discussions. This update enhances group interactions, allowing members to connect live over audio while continuing text chats, making communication more flexible and engaging.
20. Bing Tests Sticky Footer With Related Searches
Bing is testing a new sticky footer feature that displays related searches, which could significantly impact user engagement. This feature remains visible as users scroll, providing constant suggestions for related queries. This encourages users to explore more content within Bing, potentially increasing session times and ad impressions.
21. Google AI Overviews Tests Query Expansion Tabs
Google is experimenting with query expansion tabs within AI Overviews. This feature allows users to refine their search by providing related search suggestions directly within the AI Overview section. This helps users explore different facets of their original query and discover more relevant information.
22. Google Search Console Tests New Crawl Stats UI (NOPE)
Google Search Console is testing a new user interface for crawl stats. This potential update aims to provide a more intuitive and user-friendly experience when analysing website crawling data. However, Google has stated that this test is not going to be implemented.
23. Bluesky Expands Profile Verification to All Notable Users
Bluesky has expanded its profile verification to all notable users, allowing authoritative accounts to gain recognition within the app. The initiative simplifies the verification process, enabling trusted providers like major media organisations to verify their journalists.
24. WhatsApp Launches Dedicated iPad App
WhatsApp has unveiled a dedicated iPad app, enhancing user experience with multitasking features like Split View and Stage Manager for improved usability. The app caters to iPad users seeking a more tailored messaging experience, making it easier to communicate seamlessly across devices. This launch signifies WhatsApp’s commitment to expanding its platform’s accessibility.
25. YouTube Updates Content Reviews to Maximise Ad Opportunities
YouTube has introduced new content review updates to enhance ad opportunities for creators. These updates include secondary monetisation checks that ensure ad suitability, allowing for a more flexible approach to monetisation. This initiative aims to maximise revenue potential while maintaining advertiser confidence, benefiting both content creators and brands alike.
26. Telegram Agrees To Deal to Host xAI’s Grok Chatbot
Telegram has agreed to host xAI’s Grok chatbot, with xAI set to pay $300 million in cash and stock. The partnership aims to enhance Telegram’s service by integrating Grok, providing users access to advanced AI capabilities. Despite the announcement, Elon Musk noted that the deal has not yet been formally signed.”
27. YouTube Adds Lens Search Functionality to Shorts
YouTube has introduced Google Lens functionality to Shorts, allowing users to visually search objects, landmarks, and even translate text within videos. By pausing a Short and using the Lens feature, viewers can gather more information about what they see, enhancing engagement and discovery on the platform. This update is rolling out soon, revolutionising how users interact with video content.
28. YouTube Launches Side-By-Side Ads for Livestreams
YouTube is enhancing its livestream experience with the introduction of side-by-side ads, designed to minimise disruption during broadcasts. This format will play ads alongside the main video, muting the stream audio while the ad is displayed. Creators can enable this feature to boost monetisation during their live events, as YouTube aims to encourage more live content engagement.
29. WhatsApp Adds Status Functionalities, Including More Music Sharing Options
WhatsApp has enhanced its Status feature, introducing new creative options like music sharing capabilities, photo stickers, and collage layouts. Users can now turn songs into stickers and add them to their status updates, effectively merging music with visual content. This update aims to boost user expression and engagement, comparable to similar features on platforms like Instagram.
30. Google AI Overviews, Tests, Query Expansion Tabs
Google is testing a new recipe search feature that appears to be powered by AI Overviews. This feature, potentially part of Search Labs, presents recipe ideas in a carousel format, allowing users to filter by recipe replacements and ingredients. This interactive approach aims to enhance the user experience for those seeking recipe inspiration. This test could be a preview of features Google might showcase at an upcoming I/O event.