social media facts - Page 4 of 15 - Digital Marketing Consultant, Trainer, Author & Speaker Chennai

First Screening of Social Media Revolution in India Video – The Team Effort

It is 12:25 AM and I am writing this post! Sigh! I am a blogging addict. To remark one year success of Echovme the team has put in 6 months of efforts to finally launch the "Social Media Revolution in India" video. This video will simply narrate "we in India communicated and still communicate in many ways" in a way that merges Indian Social Media history with the growth of social media in India facts in detail. Thanking few individuals without whom this video wouldn't have been possible and the journey of echovme wouldn't have been so fascinating. 1. Komal Sharma - The first employee...

Integrating Social Buttons with Email Campaign Increases the Response Rate by 55%

GetResponse an email marketing provider recently released a report titled "Email Marketing and Social Media Integration Report" integrating social media buttons to your email marketing template can increase the click through rate of email marketing by up to 55%. Other fascinating facts from the report were: 1. Adding social media sharing buttons created a click through rate 30% higher than email without social media sharing options. 2. Emails with a Twitter sharing option alone were among the most effective, with a 40% increase in click through rate for a Twitter button itself. 3....

Basics Life Social Media Strategy : Case Study

About Brand: Cloth brand with multiple stores across India. Four sub brands: Hasbro Clothing, Genesis, Basics 29, Pro Base. Social Media: Facebook Number of Fans: 1774 (as on 27/2/2010 : 3:08 PM) SMM Strategy: 1. Contests, engagement and points strategy. 2. Contests hosted at least weekly thrice. Contests in forms of quizzes (quiz applications created). 3. Fan page completely customized (FBML edited). A FBML tab for contest winners, frequent buyers and brands under Basics. 4. Frequent buyers fbml tab results in registration of the customers. On registration they receive FBP (Face book page)...

Stop Unethical Social Media Marketing Activity

Last week I visited Social Media Club - Chennai meeting, I heard few voices against the unethical Social Media Marketing activity taking place over the web, few were against the business happening over Social Media because they feel Social Media is for networking. All, I could say to them is “any place of meeting is for networking, in reality you meet, talk, exchange cards and business takes place. In social media, you read blog/ recommendations, follow / add, converse with them, know them and later the business happens. It’s almost same but, couldn’t answer ‘Why Unethical Social Media...

240 Social Networking & Collaboration Sites – I Admire! (Many have commercial abilities)

Web 2.0 in technical terms would mean web development and web design that facilitates interactive sharing in collaboration with the World Wide Web, but when one asks me about the same, my answer would rather be growing above, with no such word known as “Limitations”, with facilities under one shell. When I say all under one shell, it mean getting anything is stop from a social network, being it with colleagues, business mates or with friends to online calendars, blogging, bookmarks and all the accessories that can make your job easy on net. Web 2.0 is a full-on site for social networking...