Technical Applications on Facebook enhances brand value as it adds value to the user's experience at the same time it supports the paradigm of innovative marketing practiced by brands. I had always been curios to check and test applications made by several brands. I...
Strategy: If you love drinking beer and are offered FREE unlimited with your friends what more will you ask for? I’m sure you will glorify the various attributes of host for a long time to offer you that unlimited FREE beer experience with your friends. Kingfisher...
Promoting Social Media initiatives via Traditional Media Volkswagen did it again! It was "talking newspaper" in the past and its tweeting newspaper this time! Eeks, when I say “Tweeting newspaper” I literally don’t mean the newspaper that tweets. for me a tweeting...
It was a usual evening and I was going through the my Facebook profile. Along with the news feed, its my regular practice to go through the targeted ads which gets displayed on the right hand side of my FB profile. It helps me observe how different brands advertise...
The 17 year old teenager, Kim Duthie, who is in the news for the nude pictures scandal that has pounded St Kilda players in the AFL off season, has finally rendered an apology. The apology was posted on Youtube. The teenager had released naked pictures of AFL players...
Many have been asking me “How did you get the final WC match’s ticket?” from the time I announced on Twitter and Facebook about me going for the finals. Now, you might be wondering why exactly I want to relate this incident to Social Media? Publicity stunt? Naah! Not...
Have you heard the name of Rebecca Black? If you have, then you are probably actively paying attention to all that has been happening in the Social Media circuit. Rebecca, less than two years ago, was what one would call an average 13 year old from Anaheim, Orange...
Being a Social Media Strategist, I have had the good experiences working with people for their brands through publicity, word of mouth, footfalls, feedback, customer insights and more. Several organizations and I have been working on the model of “Attracting Bloggers”...
IRCTC is a popular online travel portal of India that is well known for its Online Passenger Reservation System worldwide. IRCTC provides booking facility of Railway tickets online and offers other services like checking reservation status, hotel bookings, details of...
Kodak has always been the love of all the Photographers and Cinematographers Worldwide. The secret that only Photographers and Cinematographers knew has now been made more open, by Kodak through Social Media Network, enabling Kodak users’ worldwide to share their joy...
Sorav is a branding expert, an agency owner, trainer, keynote speaker and a digital marketing consultant with several award-winning campaigns.
