by Sorav Jain | Jul 10, 2013 | Case Studies, Digital Marketing Practices
Few months back I was searching for ‘Abhi mujh mein kahin song from Agneepath movie on YouTube’ and I accidentally landed up on a video uploaded by Siddharth Slathia. Impressed by his singing skills I joined his Facebook page which showcased amazing... by Sorav Jain | Jun 26, 2013 | Case Studies, Digital Marketing Practices, Industry News
Year 2013 in India has been the year of Social Media. No Doubt! We are just half way through and there are many interesting campaigns already. There have been many video campaigns in the first half of 2013 that have captured the imagination of the fans in India. One... by Sorav Jain | May 27, 2013 | Case Studies, Digital Marketing Practices
Inviting bloggers to talk about your brand is always a best practise when it comes to Social Media Influencers marketing! People who blog regularly are definitely digital influencers. After all, they are contributing to the digital ecosystem – helping them...
by Sorav Jain | Mar 21, 2013 | Case Studies, Digital Marketing Practices
Looks like Indian brands are now leveraging Twitter more than other social media channels these days! I noticed more than 20 brands got their contest based hashtags trending on Twitter in March 2013 (up till now) and most of the hashtags were demanding for ideas,...
by Sorav Jain | Mar 1, 2013 | Case Studies, Digital Marketing Practices, Industry News
Automobile companies have a different funda on Social Media. Videos and contests with free giveaways have become the norm now. Like how Volkswagen ran #Anything4Jetta campaign asking people to tweet to win a car – which I am not sure how realistically was won by a...
by Sorav Jain | Feb 26, 2013 | Case Studies, Digital Marketing Practices, Industry News
After a decade old endorsement with Akshay Kumar, Coca-Cola has once again endorsed Salman Khan as brand ambassador for its Thums Up. In many of firsts, Coca-Cola has launched its commercial on Sallu bhai’s official Facebook page, a first for Salman Khan who has lent...
