by Sorav Jain | Feb 21, 2013 | Case Studies, Industry News
Innovative Video Thought: On Saturday the 16th, our Facebook and Twitter accounts had one common post from friends; a video of Yamaraj inside people’s car, leaving them baffled. An initiative taken by Chennai’s Tapas bar Zara’s with the Chennai City Traffic Police,... by Sorav Jain | Feb 19, 2013 | Case Studies, Digital Marketing Practices
Online Reputation Management is the most crucial aspect of strategic social media marketing. How much ever you invest in Social Media Marketing if you fail to manage your reputation online and do not meet your customer’s concerns on time- all your efforts of... by Sorav Jain | Jul 11, 2012 | Case Studies, Industry News
Something incredible just happened in Indian Social Media sphere yesterday. Jackie Shroff, the otherwise forgotten face of Indian cinema, has sprung to public limelight on Twitter. Ironically, the reason is not some outstanding performance of acting, but a string of...
by Sorav Jain | Jun 21, 2012 | Case Studies, Digital Marketing Practices
With just over a month to go for the London Olympics 2012, sports fans all over the world are whipping themselves up in frenzy. But this time something is very special – Followed by strong growth and high-engagement signals, social media has now reached a magnitude... by Sorav Jain | Jun 19, 2012 | Case Studies, Digital Marketing Practices
Ticketgoose.com is an online bus ticket aggregator serving the southern part of India. It is a very popular platform in south India helping people book their bus tickets directly competing with the giant Redbus.in. I have myself experienced Ticketgoose.com and...
by Sorav Jain | Jun 12, 2012 | Case Studies, Digital Marketing Practices
@Shoppersstop on Twitter came up with amazing application and hashtag based contest that stands unique when compared to all other hashtag based contests till date in the country. This time the contest is not about quality of tweet or creativity of tweet or number of...
