Digital Marketing Blog
This is the official digital marketing blog run by Sorav Jain, and it offers a wealth of insights and updates on the ever-evolving digital marketing and social media. As a leading digital marketing blog in India, it covers various topics, including social media strategies, SEO techniques, content marketing, and the latest industry trends. This digital marketing blog serves as a valuable resource to enhance your digital marketing knowledge and stay ahead in the field.
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Facebook Advertisements for Lead Generation (Presentation From Webinar)
Today I had organized a 2 hours Webinar on Facebook Advertisements for Lead Generation. There were about 100 registrations of which 40 attended this session. The content can be accessible in the below link: [slideshare...
Learn How Indian Social Media Influencers Get to Drive Cars for Free: Case Studies
Automobile companies have a different funda on Social Media. Videos and contests with free giveaways have become the norm now. Like how Volkswagen ran #Anything4Jetta campaign asking people to tweet to win a car – which I am not sure how realistically was won by a...
60 Things a Brand Should Not Do on Twitter
My last article on 30 Things to Tweet About Your Brand - A Short Guide that also got published on SocialMediaToday.com went viral across the web with more 2,000+ Retweets, 2,000+ LinkedIn Shares and 600+ Facebook shares on total. This time I have come with a extensive...
Social Media & Celebrity Endorsements – Coco Cola Uses Salman’s Facebook Page
After a decade old endorsement with Akshay Kumar, Coca-Cola has once again endorsed Salman Khan as brand ambassador for its Thums Up. In many of firsts, Coca-Cola has launched its commercial on Sallu bhai’s official Facebook page, a first for Salman Khan who has lent...
How to Generate Leads using Facebook Advertisements (Free Webinar on 8th March 2013)
(Image: 50th Social Media Marketing Workshop) Echovme is soon gonna start with its Webinars Series on 'Digital Marketing'. The Webinar on 'Facebook Advertising' is completely the trial element of the same. This is to take place on 8th March 2013 at 4.00 PM. This...
When Yamaraj went Viral – Best Video Marketing Campaign for Drunk Driving
http://www.youtube.com/watch?v=EsSenbHekes Innovative Video Thought: On Saturday the 16th, our Facebook and Twitter accounts had one common post from friends; a video of Yamaraj inside people’s car, leaving them baffled. An initiative taken by Chennai’s Tapas bar...
echoVME Wins Best Indian Social Media Agency Award @ Social Media Summit & Awards 2013
At a recent " Social Media Summit and Awards" organized by Global Youth Marketing Forum held at Taj Lands End, Mumbai - Echovme our 3.5 years old baby had won the 'Best Social Media Agency Award'. We are sharing this piece of joy with you. Keep us in your prayers....
Case Study: Starbucks India’s 1st Social Media Failure
Online Reputation Management is the most crucial aspect of strategic social media marketing. How much ever you invest in Social Media Marketing if you fail to manage your reputation online and do not meet your customer's concerns on time- all your efforts of spending...
Transparent Piggy Banking Social Media Marketing Theory – 1
Piggy Banking Social Media Marketing theory is one such theory that I often use in my workshop while teaching what social media or community marketing is. As a kid, I was always attracted to piggy banks and there were various incidents when the attraction towards...
Social Media for Business, Indian Edition! My First Book.
Dear Readers and Friends, I am very glad to share I have been working on a book in 2012 titled "Social Media for Business, Indian Edition" (Yet to finalize). The book shall give you a overview on how Social Media has helped individuals from different perspectives of...
More than 3 Million Spectators of Indian Movie Rape Scenes on YouTube – Stop Enjoying Them – A Observation!
I do come in category of those individuals who were initially blaming government for rape, protection of women, strict laws for men etc. etc. But does that eradicate Rape at all? Not really! I have been hearing news on rape incidents even after Jyothi Singh’s brutal...
Shameful Act by Movietalkies.com, Promoting their Facebook Page by Posting Gang Rape Victim’s Fake Photograph
I was very surprised to see a photograph of gang rape victim on my timeline, curious me who follows twitter, Times of India, The Hindu and many other news sources was really surprised because I didn't come across any such picture before on any news channel. I clicked...
Author Info
Sorav Jain
Sorav is a branding expert, an agency owner, trainer, keynote speaker and a digital marketing consultant with several award-winning campaigns.