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GetResponse an email marketing provider recently released a report titled "Email Marketing and Social Media Integration Report" integrating social media buttons to your email marketing template can increase the click through rate of email marketing by up to 55%. Other fascinating facts from the report were: 1. Adding social media sharing buttons created a click through rate 30% higher than email without social media sharing options. 2. Emails with a Twitter sharing option alone were among the most effective, with a 40% increase in click through rate for a Twitter button itself. 3....

About Brand: Cloth brand with multiple stores across India. Four sub brands: Hasbro Clothing, Genesis, Basics 29, Pro Base. Social Media: Facebook Number of Fans: 1774 (as on 27/2/2010 : 3:08 PM) SMM Strategy: 1. Contests, engagement and points strategy. 2. Contests hosted at least weekly thrice. Contests in forms of quizzes (quiz applications created). 3. Fan page completely customized (FBML edited). A FBML tab for contest winners, frequent buyers and brands under Basics. 4. Frequent buyers fbml tab results in registration of the customers. On registration they receive FBP (Face book page)...

Last week I visited Social Media Club - Chennai meeting, I heard few voices against the unethical Social Media Marketing activity taking place over the web, few were against the business happening over Social Media because they feel Social Media is for networking. All, I could say to them is “any place of meeting is for networking, in reality you meet, talk, exchange cards and business takes place. In social media, you read blog/ recommendations, follow / add, converse with them, know them and later the business happens. It’s almost same but, couldn’t answer ‘Why Unethical Social Media...