Digital Marketing Blog
This is the official digital marketing blog run by Sorav Jain, and it offers a wealth of insights and updates on the ever-evolving digital marketing and social media. As a leading digital marketing blog in India, it covers various topics, including social media strategies, SEO techniques, content marketing, and the latest industry trends. This digital marketing blog serves as a valuable resource to enhance your digital marketing knowledge and stay ahead in the field.
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Ching’s Secret and Fastrack Facebook Page Study
There are two Indian brands (Ching’s Secret and Fastrack) that are enjoying the Social Media space with more than 1 lakh fans on Facebook. Facebook is known to be the youth target spot of India by marketers today. There are approximately 5 crore Indians online and...
Should a Company speak or a Person on Social Media?
Today I had given a presentation (guest session) at Beroe Inc a Market Research company on how to leverage Social Media for marketing and research purpose. The session started with a video on ‘Social Media’ followed by introduction to social media marketing, Indian...
Social Media says “NO” to Direct Sales: A Research Report
Overview of Research Project: ECHOVME sponsored two MBA students (Mr. Rishi Unnikrishnan and Mr. Apoorv Surkunte) of Great Lakes Institute of Management (Chennai) to investigate the impact of Social Media Tools on Customer Satisfaction, Brand Equity and Sales...
Facebook is the Next Google
For all the Social Media Marketers keep your Facebook campaign as the most crucial one as I believe and as the facts suggests Facebook is soon going to be the ‘Next Google’. The stats suggest: • More than 400 million active users • 50% of our active users log on to...
Love in Jeans Condoms – Indian Social Media – Case Study
About Brand: Renowned condom brand known as ‘Durex’. It has been in the business of making condoms for nearly eighty years i.e. even before the era of condoms or probably the demand began. About Product: with the tagline “Live in Jeans. Love in Jeans” Durex Jeans is a...
Basics Life Social Media Strategy : Case Study
About Brand: Cloth brand with multiple stores across India. Four sub brands: Hasbro Clothing, Genesis, Basics 29, Pro Base. Social Media: Facebook Number of Fans: 1774 (as on 27/2/2010 : 3:08 PM) SMM Strategy: 1. Contests, engagement and points strategy. 2. Contests...
Social Media World Forum at London – Should be Fascinating!
For people who aren’t aware how to run a social media campaign on facebook and who would want to explore the Web 2.0 world from different perspectives (politicians, marketing, viral campaigns, awareness, branding, Social Media ROI, future of Social Media etc) can take...
40 Fascinating Social Media Facts
The social media marketing statistics presentation I posted few months ago seemed to strike a chord amongst the digital community and the marketers, especially in showcasing how important an issue this particular area of online currently is for business growth. So,...
27 Facts and 20 Examples About Social Media
This presentation made by Mr. Christian Palau (Marketing Director at InfoJobs.net) is a interesting one as there are lot of simple yet interesting examples: Motorin case, amazon Kindle, personal branding examples, Deloitte and lot more. 27 facts and 20 examples about...
Marketers Sleeps as Social Media Users Stay Awake!
I recently did a quick linkedin question and answer session with marketing experts and social media enthusiasts from different parts of the world. As, the various recent research studies contradicts the co-relation between the sleeping hours and time spent on social...
Social Media and Haiti Earth Quake -The Era of Digital Activism
Yes, it is now the revolution of Digital activism. I was surprised listening to the recent news "Text messages and social media raise $1.2 million for Haiti in a day". Millions of people from different parts of world are sending text messages to number 90999 with...
Stop Unethical Social Media Marketing Activity
Last week I visited Social Media Club - Chennai meeting, I heard few voices against the unethical Social Media Marketing activity taking place over the web, few were against the business happening over Social Media because they feel Social Media is for networking....
Author Info
Sorav Jain
Sorav is a branding expert, an agency owner, trainer, keynote speaker and a digital marketing consultant with several award-winning campaigns.