Digital Marketing Blog
This is the official digital marketing blog run by Sorav Jain, and it offers a wealth of insights and updates on the ever-evolving digital marketing and social media. As a leading digital marketing blog in India, it covers various topics, including social media strategies, SEO techniques, content marketing, and the latest industry trends. This digital marketing blog serves as a valuable resource to enhance your digital marketing knowledge and stay ahead in the field.
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Report: Inbound Marketing Wins Over Outbound Marketing
For last three to five years many a times there had been lot of conversations or debates on how well established brands have been concentrating more on inbound marketing over outbound marketing and how the way they are planning % of budgets should be invested in...
61 Social Media Designations / Roles
Here are few of the cool Social Media Designations that I thought of jotting down on request of Miss. Alpa Barot (Marketing Manager at Regalix). Individuals or companies can use this list to choose a suitable designation for their Social Media work person in the...
Report: Social Media Referral Works in US and in India?
US is known for its Internet boom and the advanced ecommerce scenario when compared to other countries in the world. The impact of Social Media Marketing can be better judged from the US of which maximum crowd actively engage with brands online or spend more time on...
Facebook Page Optimization – Is it the Next Business Model?
With the recent hot news in the Social Media industry and the continuation of research in relevance to my predictions on my last blog post (Facebook is the Next Google), I made a presentation yesterday on 'Facebook Page Optimization - Is It the Next Business Model?'...
Report: Double the power of Social Media Marketing with Email
Misconceptions made clear by a survey conducted by emarketer. As the buzzword ‘Social Media’ was making its prominent entry there were conversations, debates and arguments over Email being the medium at the exit edge. If you are an active Social Media user or a...
Social Media Marketing Bootcamp in Chennai – B2B Perspective
Digital marketing is no more an option or an opportunity it’s the need of the hour and going the right way about it is the competitive necessity. One thing wonderful about this industry is, there is something new everyday. The processes aren’t traditional, it is...
Social Media Chennai Inaugral Session on Marketing
On April 3rd we had Mr. R Naryanan the CEO of 2020 Media at the first Social Media Club Chennai session on ‘Successful Social Media Marketing’. We missed out Mr. Krish Ashok (The Innovation head Web 2.0, TCS) as he was stuck in something unexpected. Session started...
Ching’s Secret and Fastrack Facebook Page Study
There are two Indian brands (Ching’s Secret and Fastrack) that are enjoying the Social Media space with more than 1 lakh fans on Facebook. Facebook is known to be the youth target spot of India by marketers today. There are approximately 5 crore Indians online and...
Should a Company speak or a Person on Social Media?
Today I had given a presentation (guest session) at Beroe Inc a Market Research company on how to leverage Social Media for marketing and research purpose. The session started with a video on ‘Social Media’ followed by introduction to social media marketing, Indian...
Social Media says “NO” to Direct Sales: A Research Report
Overview of Research Project: ECHOVME sponsored two MBA students (Mr. Rishi Unnikrishnan and Mr. Apoorv Surkunte) of Great Lakes Institute of Management (Chennai) to investigate the impact of Social Media Tools on Customer Satisfaction, Brand Equity and Sales...
Facebook is the Next Google
For all the Social Media Marketers keep your Facebook campaign as the most crucial one as I believe and as the facts suggests Facebook is soon going to be the ‘Next Google’. The stats suggest: • More than 400 million active users • 50% of our active users log on to...
Love in Jeans Condoms – Indian Social Media – Case Study
About Brand: Renowned condom brand known as ‘Durex’. It has been in the business of making condoms for nearly eighty years i.e. even before the era of condoms or probably the demand began. About Product: with the tagline “Live in Jeans. Love in Jeans” Durex Jeans is a...
Author Info
Sorav Jain
Sorav is a branding expert, an agency owner, trainer, keynote speaker and a digital marketing consultant with several award-winning campaigns.