social media facts - Page 7 of 17 - Digital Marketing Consultant, Trainer, Author & Speaker Chennai

Rajinikanth’s Political Website and Mobile App Review: RajiniMandram.org

Rajinikanth on day 1 of his Political Career made an announcement on Twitter. He made a quick 1 minute video about his new website and mobile app launch. Check out the video here. This is the wisest move a politician can make in Tamil Nadu. Why? As per a Tamil Nadu Social Media Political Scenario research done in January 2016, many parties took a deep plunge on Digital for the sake of garnering votes during elections. None had a very strong story telling agenda for a long term. The channels were created either to boast about the party's roadshows or to tarnish opposition's image. Many...

10 New Things in Digital in June 2017

Reflecting the weather of this hot and sultry month, new developments in the Digital Marketing world has been equally blazing! With Instagram, rolling out several features to amp up its ads game and Facebook's barrage of Live Video features, this month has been quite the roller coaster ride! Take a look at all the groundbreaking changes and features that were introduced in the past month! 1. Instagram rolls out Video Replays: Planning to go live on Instagram but not contended with life span? Go hit the share button that allows you to post your live video for 24 hours on your Instagram...

16 Digital Marketing Trends to Watch Out For 2017 – A Forecast

Diverse patterns have been witnessed in digital marketing trends over time to fetch appropriate results in year 2017. The need for post-digital marketing world has strengthened the need for assimilating digitalization to marketing concepts. That is why, as the New Year sets in, there is always an increased buzz about the predictions on latest digital marketing trends and its effects on industry. We all know that the digital marketing industry is growing fast and so are its methods. Therefore, the possibility of changes in its trends is always at its high. As the year 2016 is near to its...

Instagram Allows To Add Links To The Stories

August 2016, Instagram introduced stories, the snapchat like feature because of which it faced allegations of copying another booming social media platform. Since its introduction, it had evolved by giving updates from neon text feature to the latest boomerang . Instagram stories is gaining popularity, where either people have shifted from Snapchat to Instagram or using both apps for different purposes and bemoaned having to choose between them. Instagram is testing to add links to Instagram stories in its latest app update. Now that you are able to add @mentions and boomerang to your...

83 Easy Ways to Engage Audience on Facebook Business Page

When it comes to engaging your audience, the sky is your limit for there are simply plenty of different ways you can captivate the audience's attention. B2B or B2C, here are some of the easy ways to keep your audiences engaged: 1. Industry news: Always share news relevant to your industry. People love updates of the latest trends and changes in the industry. 2. About product/services: You are here to sell your products and services. So do talk about it often. Make sure you do not overdo it though. Keep your messaging informational, talk more about the differential factor than being highly...

Combine the Online and Offline Reach of the Digital Content

Internet technology is evolving and that has resulted in advanced advertising techniques. Businesses are making the most of this technology to reach their target audience. Many believe that the Digital Word of Mouth is taking the place of traditional ways of WOM. This research article published by Engagement Labs shows things shared in the digital world also becomes the topic of discussions In Real World (IRL). This is a very interesting study that we should carry out in India amongst the urban crowd how URL content reaches to the IRL audience. Many a times, a thing that goes viral on Social...

10 Reasons Why You Should Invest in Twitter Advertisements in India

In September 2015, Indians got access to Twitter advertisements in much easier way! Earlier, you could only advertise on Twitter by identifying a suitable advertisement partner and allocate about 6.5 Lakh INR for a quarter! Now, Twitter gives you the opportunity to run Ads for as less as 100 INR! Earlier we had worked with Komli Media to get the ads rolling but now we are helping brands directly by accessing the dashboard from our end. You can do that too and you can define your budget as well. Here are some 10 solid reasons why in India you should invest in Twitter Advertisements. 1....

15 Possible Objectives of Facebook Advertisement – Getting Started!

What is a Facebook Advertisement? Marketing is the right communication to the right people at the right time. While your traditional marketing campaigns and advertising methods such as TV commercials, paper ads are working pretty well and pays good result, don't you want to take a look at an advertising platform that gives you the opportunity to target based on age, sex, behaviour, custom audience through the database, website visitors, demographic and interests? And also pay only for advertisements shown to the specific group of people? It does sound economical. Isn't it? Facebook, as we...

60 Things a Brand Should Not Do on Twitter

My last article on 30 Things to Tweet About Your Brand - A Short Guide that also got published on SocialMediaToday.com went viral across the web with more 2,000+ Retweets, 2,000+ LinkedIn Shares and 600+ Facebook shares on total. This time I have come with a extensive list of things that you should not do as a Brand or Brand Manager. After doing a lot of research on the most common mistakes that we did as a brand or for clients we handled and also on the basis of observation done on other brands on the web the compilation below will help you understand things that you should not be doing on...

Infographic: Airtel Vs. TataDocomo on Twitter

Infographics are now an important part of Social Media Marketing strategy for many brands. Many find it difficult to create a infographic as there definitely is a intense research based thought process, creativity involved. I was just accessing to one of the @Jeffbullas blog post thats when I had come across the Twitter Infographic online software that you can use to create infographic of your twitter profile or can use to compare two profiles in a infographic way. Visual.ly has made infographic creation process easier. You can create a free infographic of your twitter profile or comparison...

Facebook is the Next Google

For all the Social Media Marketers keep your Facebook campaign as the most crucial one as I believe and as the facts suggests Facebook is soon going to be the ‘Next Google’. The stats suggest: • More than 400 million active users • 50% of our active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than...

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10 New Things in Digital in June 2017

16 Digital Marketing Trends to Watch Out For 2017 – A Forecast

Instagram Allows To Add Links To The Stories

Combine the Online and Offline Reach of the Digital Content

10 Reasons Why You Should Invest in Twitter Advertisements in India

60 Things a Brand Should Not Do on Twitter

Infographic: Airtel Vs. TataDocomo on Twitter

Facebook is the Next Google

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