Digital Marketing Blog
This is the official digital marketing blog run by Sorav Jain, and it offers a wealth of insights and updates on the ever-evolving digital marketing and social media. As a leading digital marketing blog in India, it covers various topics, including social media strategies, SEO techniques, content marketing, and the latest industry trends. This digital marketing blog serves as a valuable resource to enhance your digital marketing knowledge and stay ahead in the field.
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Why this #Kolaveri di! – Social Media Sensation – Movie Marketing Case Study
I am writing this article on day 2 of the’ #kolaveri’ trending on twitter! This is one of the smartest word of mouth marketing strategies adapted by movies I have seen by far after Paranormal Activity. In less than a week ‘Why this Kolaveri Di’ a popular song sung by...
Call for Social Media Journalists for TiECon Chennai 2011
This time again echoVME is taking responsibility to cover the TiE Conference for Entrepreneurs in Chennai on Nov 24th 2011 (http://tiechennai.org/tiecon-chennai-2011/) as Social Media Journalists. We are glad to be associated with this event as Social Media promotion...
Story of Social Media Summit 2011 – From its Inception
The success of Social Media Summit 2011 = My Vision Come True! After being the chief organizer of the Search Marketing Summit in year 2010 in association with TKF, where I was rolling up myself in setting up the agenda, speakers, flow of the event, emcee, I had...
Top 4 Facebook Apps by Brands For Marketing
Technical Applications on Facebook enhances brand value as it adds value to the user's experience at the same time it supports the paradigm of innovative marketing practiced by brands. I had always been curios to check and test applications made by several brands. I...
Social Media Summit in Chennai on Nov 4th & 5th 2011 – Press Release
Social Media is no more the buzz word in India, it is now the most crucial word for the businesses looking forward for securing the business communication’s future. India has emerged as one of the leading Internet user in the world and as estimated by forester we’ll...
Why and How to Get Facebook Timeline
Facebook Timeline is about evolution of your profile! I had always believed Social Media is all about sharing story. It is about telling people, world about what you were and what you are today. Usually in my Social Media Workshops I use to share story of my journey...
Kingfisher Beer – #KFbeerup – Social Media Case Study
Strategy: If you love drinking beer and are offered FREE unlimited with your friends what more will you ask for? I’m sure you will glorify the various attributes of host for a long time to offer you that unlimited FREE beer experience with your friends. Kingfisher...
The Tweeting Newspaper – Volkswagen India #anything4jetta
Promoting Social Media initiatives via Traditional Media Volkswagen did it again! It was "talking newspaper" in the past and its tweeting newspaper this time! Eeks, when I say “Tweeting newspaper” I literally don’t mean the newspaper that tweets. for me a tweeting...
10 Ways to Support Anna Hazare on Social Media
Anna Hazare a man that won many Indian hearts through his simplicity, non violence principles and fight against corruption is badly in need of our support to take action against government and freed India from the corrupt scenario. I understand we can’t spend our...
SEO vs. Social Media – What’s Better?
One of the most discussed and debated topic of digital marketers is SEO vs. Social Media. In this blog I am quickly trying to answer what this differentiation means to me. With the advent of the internet, that space is becoming an integral part of communication and...
echoVME’s 2nd Social Media Bonfire – 6th August 2011
Session: 1. Introduction to Location Based Social Media Marketing & Importance 2. What Popular Brands in India do on Social Media (From 'Unmetrics' Point of View) 3. Social Media Marketing Intelligence & Analytics from Media (From 'Unmetrics' point of view)...
Social Media is Better Than Traditional Media?
Social media is a new phenomenon. However, since it came to the fore, wars have been raged on figuring out how it measures up to other traditional media like print, TV, radio and so on. Many comparisons have been made and there have been equally compelling points from...
Author Info
Sorav Jain
Sorav is a branding expert, an agency owner, trainer, keynote speaker and a digital marketing consultant with several award-winning campaigns.