Building a website has many significant pieces, but the most important piece will be to settle on who you will choose to host it. Choosing the best web hosting plan for the next project is mostly confusing or at least it’s worth looking around for better plans. Because there are many excellent choices out there when it comes to web hosting and each one, of course, has its own pros and cons. To avoid disaster in the long-term you need to choose the one hosting service that fits your requirements and budget. If you are a start-up building your first website or looking to web host on WordPress,...
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Digital Marketing Strategy: Narendra Modi Vs. Rahul Gandhi (BJP Vs. Congress)
India’s political battle has spiced up and is clearly making waves in the digital sphere; we can all come across multiple content pieces by both the parties on various social media channels. Two of the biggest parties are locking horns this month in what would be a battle of epic proportions. A key aspect of this election is the digital footprint of BJP and Congress. It’s Narendra Modi Vs Rahul Gandhi. Let’s look at some interesting stats and see who is winning this war on Social media. BJP vs. Congress - Who is Winning the Digital Number Game? Being the ruling party and quite a popular one...
How to Create Backlinks for Website for FREE – 50 Link Building Techniques [Proved]
You are reading this blog post titled “How to Create SEO Backlinks for FREE”, so I am assuming that you must be from a digital marketing background. Right? If yes, great! Then we don't have to talk much about Search Engine Optimization (SEO) now. I'm going to directly jump into the topic. So, what is a Backlink? Backlink is nothing but a hyperlink (It can either be clickable or non-clickable) which directly points to our website or blog. Why Backlinks are Important? #1 Generating backlinks (we can simply call it as off-page SEO) is one of the most important ranking factors among other 1000+...
11 Content Marketing Tips That Can Work Wonders For Your Brand On Facebook
Why do we all remember some brands more than the other? Take brands like Amul, Durex and in the recent times, Zomato - how do they stay on the top of our minds all the time? That, people, is the power of content. I have been a keen observer of the various types of content that brands post the last few years. It is imperative that you push out relevant content to keep your brand on the top of the mind of your audience and also keep them engaged. But before you set up your content bucket, you'll have to figure out what kind of content works best for you. If you've not been getting the right...
33 New Things in Digital in March 2018
March has witnessed updates like Facebook testing voice clip status, Snapchat enabling the feature to tag your friends on snaps to Twitter rolling out the verified badge to all users who fit the criteria. The bout of updates the month has received is only a sign of more to follow in the coming months. Read on to know what other digital marketing updates washed ashore in March. #1 Facebook is Experimenting with Voice Clips as a Status Update Option Facebook's now testing voice clips with a small percentage of users in India. In the status update options, a new type of update called ‘Add Voice...
Rajinikanth’s Political Website and Mobile App Review: RajiniMandram.org
Rajinikanth on day 1 of his Political Career made an announcement on Twitter. He made a quick 1 minute video about his new website and mobile app launch. Check out the video here. This is the wisest move a politician can make in Tamil Nadu. Why? As per a Tamil Nadu Social Media Political Scenario research done in January 2016, many parties took a deep plunge on Digital for the sake of garnering votes during elections. None had a very strong story telling agenda for a long term. The channels were created either to boast about the party's roadshows or to tarnish opposition's image. Many...
10 New Things in Digital in June 2017
Reflecting the weather of this hot and sultry month, new developments in the Digital Marketing world has been equally blazing! With Instagram, rolling out several features to amp up its ads game and Facebook's barrage of Live Video features, this month has been quite the roller coaster ride! Take a look at all the groundbreaking changes and features that were introduced in the past month! 1. Instagram rolls out Video Replays: Planning to go live on Instagram but not contended with life span? Go hit the share button that allows you to post your live video for 24 hours on your Instagram...
16 Digital Marketing Trends to Watch Out For 2017 – A Forecast
Diverse patterns have been witnessed in digital marketing trends over time to fetch appropriate results in year 2017. The need for post-digital marketing world has strengthened the need for assimilating digitalization to marketing concepts. That is why, as the New Year sets in, there is always an increased buzz about the predictions on latest digital marketing trends and its effects on industry. We all know that the digital marketing industry is growing fast and so are its methods. Therefore, the possibility of changes in its trends is always at its high. As the year 2016 is near to its...
Instagram Allows To Add Links To The Stories
August 2016, Instagram introduced stories, the snapchat like feature because of which it faced allegations of copying another booming social media platform. Since its introduction, it had evolved by giving updates from neon text feature to the latest boomerang . Instagram stories is gaining popularity, where either people have shifted from Snapchat to Instagram or using both apps for different purposes and bemoaned having to choose between them. Instagram is testing to add links to Instagram stories in its latest app update. Now that you are able to add @mentions and boomerang to your...
83 Easy Ways to Engage Audience on Facebook Business Page
When it comes to engaging your audience, the sky is your limit for there are simply plenty of different ways you can captivate the audience's attention. B2B or B2C, here are some of the easy ways to keep your audiences engaged: 1. Industry news: Always share news relevant to your industry. People love updates of the latest trends and changes in the industry. 2. About product/services: You are here to sell your products and services. So do talk about it often. Make sure you do not overdo it though. Keep your messaging informational, talk more about the differential factor than being highly...
Combine the Online and Offline Reach of the Digital Content
Internet technology is evolving and that has resulted in advanced advertising techniques. Businesses are making the most of this technology to reach their target audience. Many believe that the Digital Word of Mouth is taking the place of traditional ways of WOM. This research article published by Engagement Labs shows things shared in the digital world also becomes the topic of discussions In Real World (IRL). This is a very interesting study that we should carry out in India amongst the urban crowd how URL content reaches to the IRL audience. Many a times, a thing that goes viral on Social...
10 Reasons Why You Should Invest in Twitter Advertisements in India
In September 2015, Indians got access to Twitter advertisements in much easier way! Earlier, you could only advertise on Twitter by identifying a suitable advertisement partner and allocate about 6.5 Lakh INR for a quarter! Now, Twitter gives you the opportunity to run Ads for as less as 100 INR! Earlier we had worked with Komli Media to get the ads rolling but now we are helping brands directly by accessing the dashboard from our end. You can do that too and you can define your budget as well. Here are some 10 solid reasons why in India you should invest in Twitter Advertisements. 1....


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