Hey marketers and digital enthusiasts! I’m Sorav Jain, back with your August 2025 digital marketing trends roundup. This month is buzzing with updates that every brand, creator, and agency must track. YouTube is testing interactive video ads, Instagram is experimenting with AI-generated story templates, and Google Search is rolling out fresh swipeable carousel features. Meanwhile, WhatsApp is adding new business tools, and Threads is expanding advanced analytics for all users. Let’s dive into how these updates can transform your campaigns and keep you ahead in the fast-moving world of digital marketing.

Sorav Jain
Founder of echoVME Digital, Digital Scholar
About Author
I am an entrepreneur, digital marketer, social media expert, consultant, coach, author, trainer, and speaker with a Master’s degree in International Marketing Management from Leeds University Business School. I am also a proud alumnus of Loyola College, Chennai.
My journey in digital marketing began at the age of 17 when I started as an SEO executive. Over the past 15 years, I have built a diverse career in the digital marketing industry, leading several ventures:
- echoVME Digital: A leading digital marketing agency.
- Digital Scholar: An innovative, agency-style digital marketing institute.
- Buzzfame: A dedicated influencer marketing agency.
All my ventures are headquartered in Chennai and cater to clients from across the globe.
For the last 15 years, I have also maintained this blog Soravjain.com as a platform to share my experiences, learnings, and insights in the field of digital marketing. This space serves as a resource for budding marketers and businesses, offering actionable strategies, practical tips, and impactful stories that have shaped my career.
Empowering Brands across Industries
I firmly believe that “Digital Marketing is All About Practice”—a philosophy that has been the foundation of my work with esteemed organizations such as Levista, Aerohub, Ampa Skyone, Naturals, Page 3, Born, Babies, Twin Birds, Red Taxi, Vrindavan Chandrodaya Mandir, VBJ, Chennai Mobiles, Levista, Paulsons, The Hindu Events, Chu Chu TV, and many more.
Over the course of my career, I have had the privilege of training more than 500,000 professionals and collaborating with 500+ brands across various industries, driving consistent growth and innovation.
National and International Workshops
I have conducted a variety of workshops aimed at inspiring, educating, and empowering professionals to embrace digital transformation:
Digital Business Bootcamp in Chennai: A practical, hands-on training program that equips entrepreneurs and marketers with strategies to thrive in the digital age.
AI Marketing Summit in Oman: Explored global perspectives on AI-driven digital marketing, empowering businesses and professionals to innovate.
Business & Beyond in Mumbai: A transformative event featuring prominent speakers, focused on redefining business strategies and building impactful brands.
These workshops have connected me with thousands of professionals worldwide, helping them adopt modern digital strategies for success.
Books Authored
I have authored four books aimed at simplifying digital marketing concepts and inspiring professionals and businesses to achieve their goals. These include SOLD OUT, Become A Brand, 101 Content Marketing Tips, and Social Media For Business. Each book is thoughtfully crafted to provide actionable insights and practical strategies, making digital marketing accessible and valuable for professionals at all levels.
Connect with me for expert digital marketing insights and strategies to drive growth.
Recently published articles by Sorav Jain
Top 10 Best AI Influencers in India to Follow in 2025
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Hey marketers and digital enthusiasts! I’m Sorav Jain, back with your July 2025 digital marketing trends roundup. This month is buzzing with updates that every brand, creator, and agency must track. YouTube is testing interactive video ads, Instagram is experimenting with AI-generated story templates, and Google Search is rolling out fresh swipeable carousel features. Meanwhile, WhatsApp is adding new business tools, and Threads is expanding advanced analytics for all users. Let’s dive into how these updates can transform your campaigns and keep you ahead in the fast-moving world of digital marketing.
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From Google testing AI-powered versions of top influencers to Threads rolling out its first integrated DMs, there’s no shortage of innovation. Reddit’s giving users deeper insights with comment analytics, YouTube is unlocking fresh monetisation for educators, and Bing is making bold UI shifts by dropping ‘Microsoft’ from its search box.
Let’s break down what these updates mean for your digital strategy.
Best Digital Marketing Course in Mumbai – Digital Scholar Ranked #1 by The Hindu
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Latest Digital Marketing Updates March 2025
Hi from Sorav Jain, your go-to digital marketing influencer from India! March has been an exciting month for digital marketing trends, filled with innovative updates that are reshaping how creators and brands engage with audiences. Facebook is expanding its Creator Monetisation Program to include stories, while WhatsApp now allows users to add music to their status updates.
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