When I first followed Pradeep John's Facebook page a year ago he had about 50,000 odd followers and today he almost has 4.25 lakh followers. In just 2 weeks his followers count grew from 2.5 lakh to this number and that too organically! It is very rare to see such massive growth in this short span of time and without any investment on Facebook advertisements. With his rising popularity on Facebook owing to his regular updates on Chennai /Tamil Nadu's weather, you can also see the rise in Google trends for the search term 'Tamil Nadu Weatherman' - This was at its peak during the first week of...
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48 Amazing Twitter And Instagram Stats & Facts – 2017
Twitter Statistics and Facts 2017 About Twitter Twitter is an online social networking service used to send short 140 character messages that are called as tweets. In the content marketing world today, Twitter has undoubtedly become a platform for voicing the strongest of the opinions. According to recent industry figures pertaining to the social media industry, Twitter has the most active users. We can also see the prominence of this platform and its increased usage during events. Live – tweeting of events has become a popular way to engage online, for users to put their thoughts through...
61 Amazing Facebook And LinkedIn Stats & Facts – 2017
Facebook Statistics and Facts 2017 About Facebook Facebook is an American for-profit organization based out of Melno Park California and was launched in 2004. It drives the idea of ‘Give people the power to build community and bring the world closer together’. In today’s day and age of social media, Facebook is the most popular social networking site in the world simply based on the number of active user accounts alone. The success of Facebook is attributed to its simple ability to appeal to both users and businesses. Facebook revolutionized interconnectivity by enabling the development of a...
15 Tips for Social Selling on Twitter
Using Twitter is fun and relatively easy, especially when you’re selling. There are a lot of things you can do on twitter to let its users know of your products/services and successfully convert enquiries into new customers. Twitter is one of the largest social networking platforms, if not the largest in the internet. Millions of people express themselves, discuss on current trends & casual subjects on twitter. As the micro-blogging wave, advanced, many business have resorted to twitter to gain more followers as well as to spread the word effectively. While twitter can help, you...
Are You Practising Employee Advocacy on Social Media? – Benefits, Key Ingredients and Best Platforms
Employee Advocacy is the talk of the Business World these days! Social Media is driving it all. In the era, where influencers are many – fake and genuine – it becomes difficult for marketers to deal with them. With growing popularity of influencer marketing, with influencers talking about anything and everything it becomes difficult for their followers to trust their words at times. Influencer marketing is becoming expensive and many brands have started identifying influencers internally to get the message of the company rolling or to get the first few level of engagement on Social Media for...
How To Use Snapchat for Business (Indian & Global Facts)
Snapchat globally is a thing of millennials, so it is in India. Very few brands have tested their hands on Snapchat. Brands in India, do not really wish to move away from Facebook, Twitter and now Instagram and LinkedIn – eventually impressions, engagement score is the focus, which is mainly available on the above-mentioned platforms. What is Snapchat & Who Uses It? Snapchat is a mobile application to share photos, videos and text. It is a free app available to download and send messages. It has become very popular within a short span of time especially with youngsters. The feature that...
Report: Top 20 Indian Hospitals on Social Media and Digital Marketing Front
echoVME - Digital Marketing agency and training company based out of Chennai is a specialised healthcare digital marketing firm, we have offered industry reports on how doctors in India use Social Media and how healthcare industry is using Social Media in India. Some of the healthcare brands we worked with in the past: Amrutanjan, Santosh Hospitals, Apollo White Dental Care, Oliva Clinic, Dr. Paul's Clinic and many more. This report is an attempt to understand how some of the top hospital brands are using digital platforms for their communication. Healthcare Industry has been growing at a...
Report: Indian IT Industry and Social Media Presence [Infographics]
In the last few years, the IT industry has drastically increased its presence on social media platforms for its communication; be it with clients, customers or other businesses. Online presence of any organization speaks in copious amounts of its work and credibility. Therefore, it is not surprising to find that a lot of relevant IT giants like Wipro, CTS, TCS, Infosys etc firmly rooting themselves in social media platforms such as Facebook, Twitter, Google+ etc. These virtual landscapes are useful in divulging the on-goings of the industry which aids in attracting a large number of...
Social Media in Indian Healthcare Industry- A 2013 Report
Indian Healthcare on Social Media - Amazing possibilities, Inspiring Journey India has been embarking upon a journey of healthcare system transformation for the past few years. The government introduced important structural reforms in the last decade and has re-emphasized its vision of creating access to a minimum set of healthcare services for all. The private sector experienced unprecedented growth during this period. Apart from the medical advancement and human technology, a significant change was the internet. The internet because it was a never-thought-of-before change that took the...
Social Media for Business, Indian Edition! My First Book.
Dear Readers and Friends, I am very glad to share I have been working on a book in 2012 titled "Social Media for Business, Indian Edition" (Yet to finalize). The book shall give you a overview on how Social Media has helped individuals from different perspectives of businesses with Indian case studies, relevant incidents and the history of Media in India, factors favoring its growth. With my readers here, I am sharing a excerpt from one of the chapters. Hope you shall like it! Regards Sorav Jain PS: The book is under review with quite a few publishers and I am hoping it shall be released by...
What Customers Really Want on Social Media – Promotional Offers or Good Content?
On my daily routine of reading some interesting insights on Social Media, I had come across Chief Marketing Officer (CMO) Council and Lithium report on a survey taken by 1300 consumers and 120 CMOs called ‘The Major Disconnect between Brands and Consumers When It Comes to Social Media’. The survey throws a clear picture of what exactly customer expects from brands on Social Media and what CMO perceives. An attitude and behavioral study was done amongst two different categories (usually done on one ;)), the behavior of consumers didn’t match with what CMOs perceived. Below mentioned facts...
Case Study: How Rebecca Became the Social Media Girl
Have you heard the name of Rebecca Black? If you have, then you are probably actively paying attention to all that has been happening in the Social Media circuit. Rebecca, less than two years ago, was what one would call an average 13 year old from Anaheim, Orange County, California. Today, however, she is a sensation while she gets about $30,000 each week. Her music video ‘Friday’ has over 47 million YouTube views and is considered to be the 19th most downloaded song on iTunes. The Video She Launched: How did she manage that? On March 14, 2011 she released her video on YouTube. It is a song...