I was very surprised to see a photograph of gang rape victim on my timeline, curious me who follows twitter, Times of India, The Hindu and many other news sources was really surprised because I didn't come across any such picture before on any news channel. I clicked...
With just over a month to go for the London Olympics 2012, sports fans all over the world are whipping themselves up in frenzy. But this time something is very special – Followed by strong growth and high-engagement signals, social media has now reached a magnitude...
Ticketgoose.com is an online bus ticket aggregator serving the southern part of India. It is a very popular platform in south India helping people book their bus tickets directly competing with the giant Redbus.in. I have myself experienced Ticketgoose.com and...
LinkedIn is one of the most effective Professional Networking tool, no doubt! But, using LinkedIn at its best is still a question mark to many professionals worldwide. Many professionals make their LinkedIn profile 100% complete and believes thats the final thing for...
@Shoppersstop on Twitter came up with amazing application and hashtag based contest that stands unique when compared to all other hashtag based contests till date in the country. This time the contest is not about quality of tweet or creativity of tweet or number of...
Pinterest a very popular social networking tool these days is an apt marketing tool for many businesses world wide. Pinterest has been widely used by designers, cooks, interior decorators, travel agents etc and helped them visually treat their customers or prospects...
Is there a secret formula to writing killer blog posts that will ensure followers, comments, growing business and popularity? Let me tell you there is. But before you get too excited, hear me out: While there is indeed a magic formula for creating amazing blog posts,...
Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are facing a similar Twitter-crisis, relax,...
Nine days to go, says the official IPL website as of today (March 16), and the organizers have taken the social media world by a storm. With a widespread presence on all major platforms as well as one-to-one interactions, it looks like the teams are leaving no stone...
Amrutanjan Relief (@WuhooRelief) a 2 months old brand on Twitter is now ensuring to provide Relief and homemade remedy solutions to people suffering from Cough, Cold or Sore Throat on Twitter. Keeping it clean, it also recommends its congestion management products to...
Case study is a "real life report relating to a particular event, over a period of time." They play a vital role in the deep understanding of an event and facilitate the information pertaining to process of such event. Similarly, case studies on social media and...
I am writing this article on day 2 of the’ #kolaveri’ trending on twitter! This is one of the smartest word of mouth marketing strategies adapted by movies I have seen by far after Paranormal Activity. In less than a week ‘Why this Kolaveri Di’ a popular song sung by...
Technical Applications on Facebook enhances brand value as it adds value to the user's experience at the same time it supports the paradigm of innovative marketing practiced by brands. I had always been curios to check and test applications made by several brands. I...
Facebook Timeline is about evolution of your profile! I had always believed Social Media is all about sharing story. It is about telling people, world about what you were and what you are today. Usually in my Social Media Workshops I use to share story of my journey...
Anna Hazare a man that won many Indian hearts through his simplicity, non violence principles and fight against corruption is badly in need of our support to take action against government and freed India from the corrupt scenario. I understand we can’t spend our...
One of the most discussed and debated topic of digital marketers is SEO vs. Social Media. In this blog I am quickly trying to answer what this differentiation means to me. With the advent of the internet, that space is becoming an integral part of communication and...
Social media is a new phenomenon. However, since it came to the fore, wars have been raged on figuring out how it measures up to other traditional media like print, TV, radio and so on. Many comparisons have been made and there have been equally compelling points from...
Communication is an art that every Indian has mastered! We in India communicate in numerous ways; Every Indian loves to converse, mingle, network and socialize. In spite of being the most linguistically diverse country in the world, India has no barrier to...
It is 12:25 AM and I am writing this post! Sigh! I am a blogging addict. To remark one year success of Echovme the team has put in 6 months of efforts to finally launch the "Social Media Revolution in India" video. This video will simply narrate "we in India...
Being a Social Media Strategist, I have had the good experiences working with people for their brands through publicity, word of mouth, footfalls, feedback, customer insights and more. Several organizations and I have been working on the model of “Attracting Bloggers”...
With the popularity of internet social networks and more importantly Facebook, a lot apps are being developed to help sellers market their products on Facebook. Facebook helps developers create shopping apps on merchants’ fan pages. This transforms the fan page of...
As a marketer, it is important to listen as often as you market. In some cases, you might even have to hear more than you talk yourself. Listening is an important part of Social Media as it not only keeps you in pace with how the market is shaping out, but also, more...
Sorav is a branding expert, an agency owner, trainer, keynote speaker and a digital marketing consultant with several award-winning campaigns.