Till Tuesday 11th June 2013 ‘Hashtags’ were rumored to be part of Facebook, but on 12th June 2013 Facebook officially announced that ‘Hashtags’ feature will soon be rolling out to all the profiles across the world. Hashtag is a feature that is smartly copied from...
Last tuesday on 11th June 2013 I had an opportunity to interact with @MalaBhargava on Twitter who is a very popular columnist with BusinessWorld and a journalist who has been using Social Media in and out on an everyday basis to reach out to mass and individuals for...
Facebook's New Self Service Target Feature - Facebook Partner Category released on April 10th for advertisers is helping increase the precision, relevance and effectiveness of their Facebook campaigns. This integrates well with Power Editor and is now available only...
This week, I had scheduled a interview with Tinu Cherian a passionate tweeter who is very well know in Indian Twitter space for his influential reach and at the same time his engagement with Indian brands to help them reach out to mass. I believe you would have read...
Unless you’re not too active on Facebook, you are already sick of the Confession pages that have been trending in the site for the past month. What probably started as a time pass by a few bored college students has spread like wildfire throughout the city’s colleges...
Piggy Banking Social Media Marketing theory is one such theory that I often use in my workshop while teaching what social media or community marketing is. As a kid, I was always attracted to piggy banks and there were various incidents when the attraction towards...
How it All Started? The idea of kick starting an IBL in the Indian blogosphere was ignited by Deepak Karthik in the IndiBlogger community. What started off as a casual facebook post in the IndiBlogger group was turned out to be an instant gratification for fellow...
Giving an equal voice to same-sex marriages has always been important, and Facebook has just taken an important step in that direction. From now on, gay couples will be able to announce their marriages straight from Facebook, thanks to new icons that recognize this...
Facebook might be on a roll when it comes to success as a social network, but it’s beginning to look like Zuckerberg’s brainchild might just be on the verge of missing the next big wave – mobile. No, I’m not talking about the presence on mobile space; I’m talking...
In the past wordpress allowed you to integrate plugins to share or like blog posts with Facebook plugins. Lastly it added feature to comment on blog posts using ‘Facebook Comment’ plugin. Recently, Facebook came up with awesome feature of integrating wordpress with...
Nine days to go, says the official IPL website as of today (March 16), and the organizers have taken the social media world by a storm. With a widespread presence on all major platforms as well as one-to-one interactions, it looks like the teams are leaving no stone...
Amrutanjan Relief (@WuhooRelief) a 2 months old brand on Twitter is now ensuring to provide Relief and homemade remedy solutions to people suffering from Cough, Cold or Sore Throat on Twitter. Keeping it clean, it also recommends its congestion management products to...
On my daily routine of reading some interesting insights on Social Media, I had come across Chief Marketing Officer (CMO) Council and Lithium report on a survey taken by 1300 consumers and 120 CMOs called ‘The Major Disconnect between Brands and Consumers When It...
Today Twitter announced that it will soon be launching an enhanced version of Twitter that will help promote you and your brand better called “Let’s Fly”. Here are 10 Good changes about #NewTwitter that I am amazed in advance to feel it soon. It’s just 4 tab and a...
I am writing this article on day 2 of the’ #kolaveri’ trending on twitter! This is one of the smartest word of mouth marketing strategies adapted by movies I have seen by far after Paranormal Activity. In less than a week ‘Why this Kolaveri Di’ a popular song sung by...
Technical Applications on Facebook enhances brand value as it adds value to the user's experience at the same time it supports the paradigm of innovative marketing practiced by brands. I had always been curios to check and test applications made by several brands. I...
Anna Hazare a man that won many Indian hearts through his simplicity, non violence principles and fight against corruption is badly in need of our support to take action against government and freed India from the corrupt scenario. I understand we can’t spend our...
I have completed 1 year on Empire Avenue today and still many ask me what exactly Empire Avenue is. Just to make it simpler; its a Personal Branding Tool that evaluate your activity on the popular Social Media Platforms. In detail here is a blog post for your...
Social media is an important and growing source for campaigners to sell their product or service, to their audience or customers. However, with its far reaching influence comes the risk of making blunders because they either don’t understand how it works or how to...
Social media is increasingly becoming a part of our lives and existence. Most of the information that transcribes online in the social media sphere is accepted as information, commented on, and spread to other people that are part of the same medium. Additionally,...
It is no secret that social media is one of the most interesting tools in today’s day and age; and when something interesting comes to the forefront kids are always tuned in and are trying to be a part of. Therefore, it is safe to assume that kids today have been...
61st Republic Day is nearing our timeline so thought of writing some quick tips that can help us spread the Republic Day Charm on Social Media: 1. Status Update: Facebook, Twitter and LinkedIn are connected internationally. Wishing Republic Day via status updates in...
Being a Social Media Strategist, I have had the good experiences working with people for their brands through publicity, word of mouth, footfalls, feedback, customer insights and more. Several organizations and I have been working on the model of “Attracting Bloggers”...
I am always questioned at workshops or at sales pitch “Why Should We Invest in Social Media Marketing?” I thought of answering this on my blog to address the inquisitive mind globally. The world today is getting more and more dependent on the internet. More and more...
With the popularity of internet social networks and more importantly Facebook, a lot apps are being developed to help sellers market their products on Facebook. Facebook helps developers create shopping apps on merchants’ fan pages. This transforms the fan page of...
Usually, when we talk about “Social Media Marketing” first few social elements that pops up in mind are: Facebook, Twitter, LinkedIn and Blogs. As a Digital Marketing strategist I fairly believe in the concept of using the above tools for marketing. But, there is more...
Here are few of the cool Social Media Designations that I thought of jotting down on request of Miss. Alpa Barot (Marketing Manager at Regalix). Individuals or companies can use this list to choose a suitable designation for their Social Media work person in the...
Sorav is a branding expert, an agency owner, trainer, keynote speaker and a digital marketing consultant with several award-winning campaigns.