It’s blogging time for India’s number 1 cashback and coupons site Cashkaro.com. You would have guessed that much from their campaigns on their social media channels by now. The site offers cashbacks when one shops through Indian ecommerce sites like Jabong, Snapdeal,...
I am happy to announce my first book 'Social Media for Business - Stories of Indian Brands' is now released and is available for purchase. It would be to wear blinkers, to dismiss Social Media just as a socializing individual-oriented platform. Indian brands are...
In this digital age, social media has become an important part of our daily life. Most of us check news feeds, posting tweets and do other social media activity before doing anything else in the morning. Social media have become the number one activity on web. Social...
Year 2013 in India has been the year of Social Media. No Doubt! We are just half way through and there are many interesting campaigns already. There have been many video campaigns in the first half of 2013 that have captured the imagination of the fans in India. One...
Till Tuesday 11th June 2013 ‘Hashtags’ were rumored to be part of Facebook, but on 12th June 2013 Facebook officially announced that ‘Hashtags’ feature will soon be rolling out to all the profiles across the world. Hashtag is a feature that is smartly copied from...
Last tuesday on 11th June 2013 I had an opportunity to interact with @MalaBhargava on Twitter who is a very popular columnist with BusinessWorld and a journalist who has been using Social Media in and out on an everyday basis to reach out to mass and individuals for...
Facebook's New Self Service Target Feature - Facebook Partner Category released on April 10th for advertisers is helping increase the precision, relevance and effectiveness of their Facebook campaigns. This integrates well with Power Editor and is now available only...
Okay first of all let me confirm again, TueTwiew stands for Tuesday Twitter Interviews. I have personally decided to dedicate 1 hour on Tuesdays interviewing some of the thought leaders in the Indian or Global Social Media context directly on Twitter. #TueTwiew allows...
Dear Readers, In this blog post, I am updating you with what is happening lately with echoVME - my baby! This summer we are completing 3 years! Thanks for all your support and appreciations throughout our different phases of business. When I started echoVME, my vision...
If you run a B2B organization, LinkedIn Company pages is a must have! LinkedIn claims to be the most genuine professional network in the world and hosts about 200 million+ individuals from across the world. Though LinkedIn Pages existed since quite long, it was...
Automobile companies have a different funda on Social Media. Videos and contests with free giveaways have become the norm now. Like how Volkswagen ran #Anything4Jetta campaign asking people to tweet to win a car – which I am not sure how realistically was won by a...
After a decade old endorsement with Akshay Kumar, Coca-Cola has once again endorsed Salman Khan as brand ambassador for its Thums Up. In many of firsts, Coca-Cola has launched its commercial on Sallu bhai’s official Facebook page, a first for Salman Khan who has lent...
http://www.youtube.com/watch?v=EsSenbHekes Innovative Video Thought: On Saturday the 16th, our Facebook and Twitter accounts had one common post from friends; a video of Yamaraj inside people’s car, leaving them baffled. An initiative taken by Chennai’s Tapas bar...
At a recent " Social Media Summit and Awards" organized by Global Youth Marketing Forum held at Taj Lands End, Mumbai - Echovme our 3.5 years old baby had won the 'Best Social Media Agency Award'. We are sharing this piece of joy with you. Keep us in your prayers....
Dear Readers and Friends, I am very glad to share I have been working on a book in 2012 titled "Social Media for Business, Indian Edition" (Yet to finalize). The book shall give you a overview on how Social Media has helped individuals from different perspectives of...
I do come in category of those individuals who were initially blaming government for rape, protection of women, strict laws for men etc. etc. But does that eradicate Rape at all? Not really! I have been hearing news on rape incidents even after Jyothi Singh’s brutal...
How it All Started? The idea of kick starting an IBL in the Indian blogosphere was ignited by Deepak Karthik in the IndiBlogger community. What started off as a casual facebook post in the IndiBlogger group was turned out to be an instant gratification for fellow...
Something incredible just happened in Indian Social Media sphere yesterday. Jackie Shroff, the otherwise forgotten face of Indian cinema, has sprung to public limelight on Twitter. Ironically, the reason is not some outstanding performance of acting, but a string of...
Facebook and LinkedIn—the largest two social media networks, although with diametrically opposite strategies—are often compared against each other. But when it comes to value, LinkedIn makes Facebook bite the dust. In fact, it is as many TWENTY times more valuable...
Following the sensational era of WikiLeaks, world governments have been doing their best to get control on online communication. And the latest to join the club is Twitter, which recently released its transparency report, announcing that it was indeed complying with...
Giving an equal voice to same-sex marriages has always been important, and Facebook has just taken an important step in that direction. From now on, gay couples will be able to announce their marriages straight from Facebook, thanks to new icons that recognize this...
Facebook might be on a roll when it comes to success as a social network, but it’s beginning to look like Zuckerberg’s brainchild might just be on the verge of missing the next big wave – mobile. No, I’m not talking about the presence on mobile space; I’m talking...
Twitter is no stranger to seeing explosive news travel through its ecosystem faster than the speed of light, but this weekend it was micro-blogging platform’s turn to send shockwaves coursing through the Web. In an official blog post, Twitter has broken up the...
Twitter has a tough new challenge to beat these days. And no, it’s not the emergence of a competitor that challenges the social network’s dominance – it’s the good old spam. The recent times have seen an astronomical increase in activity generated by bots on Twitter....
One of the badly needed features on Facebook for a long time has been the ability to edit your comments. The scenario was especially troublesome when you posted a long comment and realized after some time (maybe someone pointed it out?) that you had committed a faux...
Facebook has just announced a new feature that will allow you to follow new users from within the social network’s apps. The way it works is simple: You happen to be in an app (maybe a quiz?) and come across a person whose activities you’d like to subscribe to – just...
LinkedIn is on a roll, really. And the latest in its headline-making announcements is “targeted updates”, a feature that allows you to control who gets to see your status updates on LinkedIn. Now irrespective of what the current perception of this development is, I...
Synergies among online businesses are always sought for, but rarely is the match as perfect as the recent Slideshare integration into Pinterest. Pinterest, which has been expanding its portfolio proactively, has now outgrown its initial purpose; what started as an...
Facebook—now cash-rich after its recent IPO—continues its buying spree, this time picking up Face.com, an Israeli company specializing in face recognition technology. Although Facebook is yet to confirm the price, most industry experts are pegging the deal somewhere...
Okay! I must say there is a feather added in Facebook Business Page’s feature and that’s “Facebook Offers”. Now your business can offer discounts to your customers using Facebook Offers. Your customers who have joined your brand’s page on Facebook can claim this...
Sorav is a branding expert, an agency owner, trainer, keynote speaker and a digital marketing consultant with several award-winning campaigns.