Advertiser’s request of sharing sequenced stories in beautiful and compelling ways has been accepted by Instagram. After a month long of trial with its non-profit partner Pencils of Promise, Instagram is now rolling out carousel-style ads for all advertisers and...
Amazon Video Direct launched on 18th April 2016 is a self-service program that allows video makers to reach amazon customers. Amazon Video will be independent of Amazon Prime in United States for monthly subscription of just $8.99 per month. Amazon Video Direct is...
With just a few weeks away from the commencement of Tamil Nadu elections, let’s take a look on how far the parties have come along in therms of their social media strategies and presence. From the month of February and March, in the month of April, there seem to have...
Move over, Dubsmash, it's MSQRD's time to shine! Soon your newsfeeds will be filled with selfies with playful, animated filters ranging from the joker, Obama, Leo Dicaprio winning the Oscar and more! Facebook buys MSQRD, a popular app, from the App Store, which...
We had earlier discussed the social media presence of the political parties in Tamil Nadu. Now, just 2 months away from the elections, we can see that the political parties have taken to social media to disseminate information, propaganda and their manifesto to reach...
![Tamil Nadu Political Scenario on Social Media for 2016 Elections [Report – Infographic]](https://soravjain.com/wp-content/uploads/2016/02/tamil-nadu-political-parties-social-media-election-400x250.png)
Up till last elections, not even a single politician or political parties from Tamil Nadu were active on Social Media. The digital scenario looked completely deserted. National parties like BJP, AAP, and Congress had been actively using Social Media in their election...
On my Facebook timeline and on my notifications I often see friends supporting 'Free Basics by Facebook' which means - Facebook will make Internet free at a certain level and will allow people to access 'BASIC' websites that is necessary for an individual. Now, this...
The growth of multi-dimensional social networking sites perked up sharing methods and communication channels among people. This trend and technology has changed many aspect of our life right from how we search, travel, and shop. While the traditional method of...
One of the most important requirements of any digital business is ‘Content’ and the biggest problem the industry faces is availability of resources. I often see Facebook updates, LinkedIn Posts, LinkedIn Group Messages, or Tweets that demands for content writers....
After our research report on the top 20 hospitals in India and their social media activities, we bring to you a report on the real estate builders and their digital marketing scenario in India! We find that the real estate industry isn’t behind when it comes to their...
We have been presenting social media facts year after year to make you understand that social media is here to stay and cannot be ignored in any marketing campaign plan. While last year there was a buzz about social media being the “Next Big Thing” the time now proved...
![[Infographic] Survey Report Reveals Digital Behavior of Indian Bloggers](https://soravjain.com/wp-content/uploads/2015/07/IMG_SJ-Featured-Image-1-730x487-400x250.jpg)
How did blogging gain attention? How do bloggers promote their blog? Are they active on social media channels? Do they really understand and implement the SEO tactics to attract traffic? When you think of blogging, we do have these questions in our heads! And so, we...
Everyone is on Facebook! From about half a million Facebook users in 2007 we have landed to about 126 Million Facebook users currently in India. As per a research report by IAMAI we have about 300 Million Internet users of which almost 40% use Facebook. Facebook and...
I was just evaluating my Social Media Marketing predictions made for year 2014 and I am very glad almost all the predictions came true except Google+ holding the same place as it was! With a lot of social media platforms to choose from, you pretty much have to know...
Case Study: The recent case of Deepika Padukone protesting against her cleavage reporting in an abrupt way by Times of India has showcased importance of Online outrage and how a brand should really perform during these times. We are all aware of the fact, Deepika made...
On the internet, what makes you stop and stare at an image when you’re surrounded by a clutter of advertisements? Especially when the subject is hair loss treatment? What attracts the viewer the most? The colours? The text? Numbers? GIFs? And what attracts the...
Social Media Day was first recognised and celebrated in 2010 by Mashable.com, a US news and blog site. The tradition has followed till 2014 for the 5th consecutive time, successfully propelling a global revolution that is currently being followed by countries around...
I am glad to share, Echovme - Leading digital marketing training institute in India is now opening its horizon of trainers and mentors to offer Digital Marketing Education and expertise to the Global Audience. We're currently looking for trainers who have acumen in...
![Report: Indian IT Industry and Social Media Presence [Infographics]](https://soravjain.com/wp-content/uploads/2014/05/slide-01-400x250.png)
In the last few years, the IT industry has drastically increased its presence on social media platforms for its communication; be it with clients, customers or other businesses. Online presence of any organization speaks in copious amounts of its work and credibility....
With the sudden social media explosion, it’s no surprise that every business and event promote themselves on social media sites. Now that’s mainstream. What’s not mainstream is, how well they have made use of these blessed platforms. These social media channels are...
In the beginning of 2014 I had predicted in my blog post ‘Latest Social Media Marketing Trends of 2014 - Where you should invest’ about how Facebook will monetize everything possible: how the reach of the pages will deteriorate. It's time marketers consider other...
Marketers by now must be aware of the Fact - Facebook is turning out to be a complete commercialised platform. How brands used to boast about content marketing, techniques to engage, feedback mechanisms is now shifting focus to Facebook Advertisements, Facebook...
I love it when people make use of Social Media to become globally popular and here is an amazing case study. A video of engineering guys dancing on Baby Doll song from Raagini MMS 2 went viral on internet last month with 20 million views, millions of shares on...
The phrase “No publicity is bad publicity” might not apply to social media. Especially when you see your brand trending on Twitter for all the wrong reasons. US Airlines tasted this bitter medicine when it tweeted an inappropriate pornographic image to its fellow...
When two legends meet they create legendary moments and that legendary moment make a remarkable impact across the world! Today, 13/4/2014 Narendra Modi the BJP Prime Minister candidate met south Indian superstar Rajnikanth, politically if it was a correct move I am...
It was Facebook or Google+ that was copying Twitter features before, Its Twitter now trying to replicate Facebook and Google+ | Wow, this social networking innovation is product of mere benchmarks of competitors. The focus this time is on content cards and picture...
Echovme - After hosting 100+ workshops, training 3,000+ professionals across India and Sri Lanka has come up with the detailed course on Social Media Marketing that is spread over 5 weekends aiming to make professionals - Industry stalwarts. Duration: 20 Hours Batch 1...
Where is Social Media Marketing Industry heading? After a lot of thought process, I have jotted down the 18 most important trends of 2014 that will evolve in Social Media Marketing space and that will demand your time & money: 1. Facebook Marketing is Getting...
![Latest Indian Internet & Mobile User Statistics – 2013 [Infographic]](https://soravjain.com/wp-content/uploads/2013/10/igraph-01-664x1024-400x250.jpg)
Indian Healthcare on Social Media - Amazing possibilities, Inspiring Journey India has been embarking upon a journey of healthcare system transformation for the past few years. The government introduced important structural reforms in the last decade and has...
Sorav is a branding expert, an agency owner, trainer, keynote speaker and a digital marketing consultant with several award-winning campaigns.
