Here are few of the cool Social Media Designations that I thought of jotting down on request of Miss. Alpa Barot (Marketing Manager at Regalix). Individuals or companies can use this list to choose a suitable designation for their Social Media work person in the...
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Report: Social Media Referral Works in US and in India?
US is known for its Internet boom and the advanced ecommerce scenario when compared to other countries in the world. The impact of Social Media Marketing can be better judged from the US of which maximum crowd actively engage with brands online or spend more time on...
Facebook Page Optimization – Is it the Next Business Model?
With the recent hot news in the Social Media industry and the continuation of research in relevance to my predictions on my last blog post (Facebook is the Next Google), I made a presentation yesterday on 'Facebook Page Optimization - Is It the Next Business Model?'...
Report: Double the power of Social Media Marketing with Email
Misconceptions made clear by a survey conducted by emarketer. As the buzzword ‘Social Media’ was making its prominent entry there were conversations, debates and arguments over Email being the medium at the exit edge. If you are an active Social Media user or a...
Social Media Marketing Bootcamp in Chennai – B2B Perspective
Digital marketing is no more an option or an opportunity it’s the need of the hour and going the right way about it is the competitive necessity. One thing wonderful about this industry is, there is something new everyday. The processes aren’t traditional, it is...
Social Media Chennai Inaugral Session on Marketing
On April 3rd we had Mr. R Naryanan the CEO of 2020 Media at the first Social Media Club Chennai session on ‘Successful Social Media Marketing’. We missed out Mr. Krish Ashok (The Innovation head Web 2.0, TCS) as he was stuck in something unexpected. Session started...
Ching’s Secret and Fastrack Facebook Page Study
There are two Indian brands (Ching’s Secret and Fastrack) that are enjoying the Social Media space with more than 1 lakh fans on Facebook. Facebook is known to be the youth target spot of India by marketers today. There are approximately 5 crore Indians online and...
Should a Company speak or a Person on Social Media?
Today I had given a presentation (guest session) at Beroe Inc a Market Research company on how to leverage Social Media for marketing and research purpose. The session started with a video on ‘Social Media’ followed by introduction to social media marketing, Indian...
Social Media says “NO” to Direct Sales: A Research Report
Overview of Research Project: ECHOVME sponsored two MBA students (Mr. Rishi Unnikrishnan and Mr. Apoorv Surkunte) of Great Lakes Institute of Management (Chennai) to investigate the impact of Social Media Tools on Customer Satisfaction, Brand Equity and Sales...
Facebook is the Next Google
For all the Social Media Marketers keep your Facebook campaign as the most crucial one as I believe and as the facts suggests Facebook is soon going to be the ‘Next Google’. The stats suggest: • More than 400 million active users • 50% of our active users log on to...
Love in Jeans Condoms – Indian Social Media – Case Study
About Brand: Renowned condom brand known as ‘Durex’. It has been in the business of making condoms for nearly eighty years i.e. even before the era of condoms or probably the demand began. About Product: with the tagline “Live in Jeans. Love in Jeans” Durex Jeans is a...
Basics Life Social Media Strategy : Case Study
About Brand: Cloth brand with multiple stores across India. Four sub brands: Hasbro Clothing, Genesis, Basics 29, Pro Base. Social Media: Facebook Number of Fans: 1774 (as on 27/2/2010 : 3:08 PM) SMM Strategy: 1. Contests, engagement and points strategy. 2. Contests...
Social Media World Forum at London – Should be Fascinating!
For people who aren’t aware how to run a social media campaign on facebook and who would want to explore the Web 2.0 world from different perspectives (politicians, marketing, viral campaigns, awareness, branding, Social Media ROI, future of Social Media etc) can take...
40 Fascinating Social Media Facts
The social media marketing statistics presentation I posted few months ago seemed to strike a chord amongst the digital community and the marketers, especially in showcasing how important an issue this particular area of online currently is for business growth. So,...
27 Facts and 20 Examples About Social Media
This presentation made by Mr. Christian Palau (Marketing Director at InfoJobs.net) is a interesting one as there are lot of simple yet interesting examples: Motorin case, amazon Kindle, personal branding examples, Deloitte and lot more. 27 facts and 20 examples about...
Marketers Sleeps as Social Media Users Stay Awake!
I recently did a quick linkedin question and answer session with marketing experts and social media enthusiasts from different parts of the world. As, the various recent research studies contradicts the co-relation between the sleeping hours and time spent on social...
Social Media and Haiti Earth Quake -The Era of Digital Activism
Yes, it is now the revolution of Digital activism. I was surprised listening to the recent news "Text messages and social media raise $1.2 million for Haiti in a day". Millions of people from different parts of world are sending text messages to number 90999 with...
Stop Unethical Social Media Marketing Activity
Last week I visited Social Media Club - Chennai meeting, I heard few voices against the unethical Social Media Marketing activity taking place over the web, few were against the business happening over Social Media because they feel Social Media is for networking....
Evoke People to Join Social Media via Traditional Media
I have closely observed people value business card design, message, outlook, material and the features included in that. At times business card becomes the first reason to make a choice between thousand others for further decisions. A uniform dealer‘s card has a kid...
Brizzly My Social Media Buddy
No, I am not promoting 3rd party tools on my blog. But, I owe a gratitude to ‘Brizzly’ as it helped me integrate Social Media I use most, the way I wished for. You may want to ask Why Brizzly? Here is the answer: 1.Helps you enter and keep track of you Social Media...
25 Social Media Discplines article contributed to Digital IT Magazine of Srilanka
Social Media today is all about communication, networking, sharing, helping, contributing and lot more. It essentially started as a networking tool that made sharing and communication easier. But, with time and with difference in social media behavior there are now...
Online Reputation Management needs Personal Approach
Majority of BIG brands worries about negative comments generated by consumers online especially on social media while interacting with others or just putting across their opinion on status messages and company profiles. Econsultancy the online research brand I admire...
Social Media India Highlight 2009 – Victories / Flops?
It was quite a year for the revolution that is Twitter, Facebook, LinkedIn & Co., so I asked some of my pals and Social Media experts what they thought was their Social Media India highlight of 2009. The answers poured in with both pros and cons but on analysis it...
Social Media Blog Posts 2009
The below mentioned are few blog posts I have admired in the year 2009. It covers Social Media scenarios from different perspectives. Be it risk, tools, situation or scenario of Social Media the below mentioned blog posts is a potpourri of them: 1. 17 victories for...
Social Business Model – Collated Ideas
Social media today is just not the hub for marketers, HR professionals, networking enthusiasts, youth interaction and communication freaks. It is grown beyond that. There are business models that runs on social phenomenon. I am not talking about those agencies and...
What is Virtual Marketing Ecosystem (VME)?
Last week on 19th November I was invited at Great Lakes Institute of Management chennai) to give a guest lecture on Virtual Marketing Ecosystems with detailed insight on Research, Social Media and Search Engine ecossytem. Here is the presentation (students version) of...
SOCIAL MEDIA ROI
Many of my friends, prospects and people I engage with ask me this question: What is ROI of social media? In this blog post I have tried answering the question which triggers in every individual planning to invest in Social Media. For a business, ROI of social media...
POSTING / MONTH MODEL – How to create right kind of Social Media Strategy
Many marketers are confused when it comes to making a social media marketing strategy, because they do not know the right way to go about it or they are nowhere to be found after the campaigns are started. Me and my team were working on the business model i.e. a model...
Twitter Revamped – Changes in Twitter – New Twitter
Ahh! Amazed at Twitter’s new features. Below mentioned are the features recently added in Twitter: 1. Twitter Lists: • Above trending topics on the right hand side bar of twitter shows ‘Lists’ features. • You can create your personalized list gathering like-minded...
Case Study: Paranormal Activity Social Media Success!
CASE STUDY: PARANORMAL ACTIVITY SOCIAL MEDIA SUCCESS View more presentations from Sorav Jain. The team of paranormal activity has started a campaign to get prospective watchers excited about a potential wide-release and sharing their eagerness and excitement across...
Author Info
Sorav Jain
Sorav is a branding expert, an agency owner, trainer, keynote speaker and a digital marketing consultant with several award-winning campaigns.