Team echoVME had an opportunity to host the Social Media Marketing campaign for India's biggest culinary event - #IFCA2015 and I personally got 10 minutes to speak on dias to teach the best chefs of the country on how best can they leverage Social Media for their...
Every time I Travel, I talk about my experience online! I let world know, how many amazing things are available around for one to explore and that generates a lot awareness, lot of perceptions and in a way indirect marketing for the brands I mention online! As per a...
I was just evaluating my Social Media Marketing predictions made for year 2014 and I am very glad almost all the predictions came true except Google+ holding the same place as it was! With a lot of social media platforms to choose from, you pretty much have to know...
Experiential Marketing has always been my favorite subject! When people experience your marketing gimmick by involving themselves there is nothing better than it! Like how Cashkaro.com decided to send customised Mugs to the top influencers of Twitter thanking them for...
Case Study: The recent case of Deepika Padukone protesting against her cleavage reporting in an abrupt way by Times of India has showcased importance of Online outrage and how a brand should really perform during these times. We are all aware of the fact, Deepika made...
What is Re-Targeting? An interesting process that makes your advertisement more reliable, more precise and niche targeted! In this process the advertisers generate a code from Facebook or Google called the Custom Audience or Re-Targeting Pixel code and is integrated...
On the internet, what makes you stop and stare at an image when you’re surrounded by a clutter of advertisements? Especially when the subject is hair loss treatment? What attracts the viewer the most? The colours? The text? Numbers? GIFs? And what attracts the...
You would have been to lectures on social media. Meetings too, maybe? Social gatherings? And needless to say, the discussions with friends and the numerous debate on who’s updates were the best and the worst. (we've all been there) But have you ever convened at one...
![Survey on Social Media for Doctors [Healthcare] by Echovme!](https://soravjain.com/wp-content/uploads/2014/06/Drsurveyads-01-400x250.png)
Echovme - Digital Marketing Training & Services firm is conducting a Social Media survey on Doctors to understand their Social Media usage pattern! This survey will not take more than 10 minutes and will help us understand how doctors use Social Media. Please...
![Report: Indian IT Industry and Social Media Presence [Infographics]](https://soravjain.com/wp-content/uploads/2014/05/slide-01-400x250.png)
In the last few years, the IT industry has drastically increased its presence on social media platforms for its communication; be it with clients, customers or other businesses. Online presence of any organization speaks in copious amounts of its work and credibility....
With the sudden social media explosion, it’s no surprise that every business and event promote themselves on social media sites. Now that’s mainstream. What’s not mainstream is, how well they have made use of these blessed platforms. These social media channels are...
In the beginning of 2014 I had predicted in my blog post ‘Latest Social Media Marketing Trends of 2014 - Where you should invest’ about how Facebook will monetize everything possible: how the reach of the pages will deteriorate. It's time marketers consider other...
The phrase “No publicity is bad publicity” might not apply to social media. Especially when you see your brand trending on Twitter for all the wrong reasons. US Airlines tasted this bitter medicine when it tweeted an inappropriate pornographic image to its fellow...
How #JainismRocks became a Trending topic of India: Let me clarify, #JainismRocks trend has nothing to do with Jain's minority status and nor it has to do with BJP, Congress, AAP or any political scenario! Yesterday in Mumbai, Jain International Youth Organisation...
Where is Social Media Marketing Industry heading? After a lot of thought process, I have jotted down the 18 most important trends of 2014 that will evolve in Social Media Marketing space and that will demand your time & money: 1. Facebook Marketing is Getting...
Indian Healthcare on Social Media - Amazing possibilities, Inspiring Journey India has been embarking upon a journey of healthcare system transformation for the past few years. The government introduced important structural reforms in the last decade and has...
Have you ever noticed that bad news or negative experiences/reviews about a product or a brand spreads faster when compared to the positive or good qualities of the same? For example, you go to a restaurant and spend a good time with your loved ones there, you...
Social Media marketing case studies are always interesting and inspiring to read. There is lot we can learn from and stop ourselves from making social media blunders. It is also good to note that many small and huge businesses are trying their hands on this ever...
Siddharth Slathia (born 25 July 1991 in Jammu, India) is an aspiring singer from India. He is the son of Mr Kullratan Singh (Official at Jammu & Kashmir Bank) and Mrs Madhu Lata (Teacher in State Govt.).
In this digital age, social media has become an important part of our daily life. Most of us check news feeds, posting tweets and do other social media activity before doing anything else in the morning. Social media have become the number one activity on web. Social...
Year 2013 in India has been the year of Social Media. No Doubt! We are just half way through and there are many interesting campaigns already. There have been many video campaigns in the first half of 2013 that have captured the imagination of the fans in India. One...
Last tuesday on 11th June 2013 I had an opportunity to interact with @MalaBhargava on Twitter who is a very popular columnist with BusinessWorld and a journalist who has been using Social Media in and out on an everyday basis to reach out to mass and individuals for...
Inviting bloggers to talk about your brand is always a best practise when it comes to Social Media Influencers marketing! People who blog regularly are definitely digital influencers. After all, they are contributing to the digital ecosystem - helping them create...
Okay first of all let me confirm again, TueTwiew stands for Tuesday Twitter Interviews. I have personally decided to dedicate 1 hour on Tuesdays interviewing some of the thought leaders in the Indian or Global Social Media context directly on Twitter. #TueTwiew allows...
Looks like Indian brands are now leveraging Twitter more than other social media channels these days! I noticed more than 20 brands got their contest based hashtags trending on Twitter in March 2013 (up till now) and most of the hashtags were demanding for ideas,...
If you run a B2B organization, LinkedIn Company pages is a must have! LinkedIn claims to be the most genuine professional network in the world and hosts about 200 million+ individuals from across the world. Though LinkedIn Pages existed since quite long, it was...
Automobile companies have a different funda on Social Media. Videos and contests with free giveaways have become the norm now. Like how Volkswagen ran #Anything4Jetta campaign asking people to tweet to win a car – which I am not sure how realistically was won by a...
My last article on 30 Things to Tweet About Your Brand - A Short Guide that also got published on SocialMediaToday.com went viral across the web with more 2,000+ Retweets, 2,000+ LinkedIn Shares and 600+ Facebook shares on total. This time I have come with a extensive...
After a decade old endorsement with Akshay Kumar, Coca-Cola has once again endorsed Salman Khan as brand ambassador for its Thums Up. In many of firsts, Coca-Cola has launched its commercial on Sallu bhai’s official Facebook page, a first for Salman Khan who has lent...
Online Reputation Management is the most crucial aspect of strategic social media marketing. How much ever you invest in Social Media Marketing if you fail to manage your reputation online and do not meet your customer's concerns on time- all your efforts of spending...
Sorav is a branding expert, an agency owner, trainer, keynote speaker and a digital marketing consultant with several award-winning campaigns.