Industry News

Looking for the best digital marketing agencies in Sri Lanka? Just scroll down a bit and check out some of the top Sri Lanka full-service digital agencies & social media companies which we have curated! India’s neighbour Sri Lanka is also known for their digital...

Google Allo, the next big sensation in the social media world, is here! Google was silent all this while but the product that they have brought in is one of their smartest moves. They have done their research well, I must say. Google Allo was launched on September...

Google introduced two new features, Campaign groups and Performance targets making Adwords’ performance monitoring and tracking easier. Google places display advertisements which reach over 90% of all internet users and to measure and forecast these campaigns against...

Have an offer? Want to promote it to your potential audience? Promote it on Facebook Ads. Brand pages create coupons and share them exclusively on Facebook with ‘Offer’ Ad option. Advertisers want to attract people with discounts and other promotions, and for people...

People return to Facebook's News Feed on average 14 times a day. Facebook advertising has proved to be a platform that allows businesses to increase their brand awareness and sales through enhance targeting and creative appeal. Ever since Facebook began visual...

The best way to reach your audience and be seen on people’s news feed is to tap into the power of Facebook advertising but these ads are annoying when irrelevant to the user. Facebook has no provision or set guidelines through which one can remove or get rid of these...

Over the years, Facebook has been widely used by marketers to reach potential customers. The Facebook team has left no stone unturned to make it easier for brands to reach customers worldwide! And the latest addition of the 'Shopping' & 'Services' sections is...

A number of businesses use Twitter to interact with their customers and offer support. Twitter is now making these interactions easier by switching users over to private messaging. The company is testing a new feature, encouraging customers to start their...

Google Analytics is introducing Demo account to bring theory in to practice. To make that possible this resource is made available to everybody that will help you to learn and gain the experience required. You might not be aware of linking, placing the codes at the...

Instagram introduces stories, a secondary feed available only for 24 hours from the time of posting. A format copied from Snapchat, a platform whose signature feature is to view live stories from around the world and share it with your friends. Instagram is following...

Facebook, one of the most effective social media platforms often has an update to share and it is changing again. From its features to look, updates keep happening driving more people to connect with brands. We recently noticed quiet changes on the layout of Facebook...

Now you can enjoy the ‘Celebrity’ status on Twitter. Yes, you got that right! The micro-blogging site is finally letting general users and other non-verified organisations get the 'Celebrity' status on Twitter by verifying their accounts with a blue badge icon. Having...

Ever since the announcement of the Augmented Reality mobile game Pokémon Go, the world has been taken by a storm. The premise of the game is very simple: explore the world around you and capture Pokémon with your phone. It lets you create an avatar that can catch,...

Internet technology is evolving and that has resulted in advanced advertising techniques. Businesses are making the most of this technology to reach their target audience. Many believe that the Digital Word of Mouth is taking the place of traditional ways of WOM. This...

Live video is social media’s latest craze of the month. It’s a powerful, spontaneous way to share your life and interact with people. YouTube is finally ready to take on this trend with Periscope, Facebook Live, and other livestreaming mobile services, as the company...

On June 21st 2016, Twitter announced that their users will be able to create longer videos which were previously limited to 30 seconds. Now, you can post videos up to 140 seconds and some publishers through their professional publisher tools will be able to post...

YouTube, the global-video sharing, entertainment website is seeing more people connect, inform and inspire others across the world everyday. The platform has gone beyond being just an entertainment channel by letting businesses connect with their customers through...

Pinterest is used to discover, search and save great content from across the web. This social media platform gives a massive opportunity for brands to drive sales and leads. Recently, Pinterest have added three new targeting options which will help the advertisers to...

Snapchat has become a persistent platform amongst the young users as it plays a significant role on how they communicate and associate with their peers. Its popularity is huge amongst the millennials but how the app remains to be a prominent challenger in the social...

Well, this came as a surprise to most of the marketers who have been living the nightmare of 20% text rule. For many, its not a great idea to have this restriction and for the quality focused designers 20% text rule is WOW as they can focus more on visuals than just...

Snapchat globally is a thing of millennials, so it is in India. Very few brands have tested their hands on Snapchat. Brands in India, do not really wish to move away from Facebook, Twitter and now Instagram and LinkedIn – eventually impressions, engagement score is...

Facebook has announced on Thursday that now it will display ads to all the web users who are not the members of its network. This is done mainly to expand their online ad network. So now it will be very beneficial to marketers to show their ads to all the users who...

Instagram seems to bring analytics to business profile that is not only advertiser targeted feature that it has cooked up. Elliott Murray, who is head of innovation at Social Chain, decompiled the code for the new Instagram and discovered that there are four potential...

Mark Zuckerberg, CEO of  Facebook  sent a long e-mail to his staff  that stated regarding new mission to maximize live streaming in their platform.  During last August Facebook Live was launched.  Live was introduced only for celebrities...

Facebook is set to revamp its debated feature Trending Topics in response to a Senate inquiry into complaints of an editorial bias against conventional news organisations. Colin, Facebook General Counsel said that the social expert has sent John Thune, Chairman of the...