Founder of echoVME Digital, Digital Scholar
I am an entrepreneur, digital marketer, social media expert, consultant, coach, author, trainer, and speaker with a Master’s degree in International Marketing Management from Leeds University Business School. I am also a proud alumnus of Loyola College, Chennai.
My journey in digital marketing began at the age of 17 when I started as an SEO executive. Over the past 15 years, I have built a diverse career in the digital marketing industry, leading several ventures:
All my ventures are headquartered in Chennai and cater to clients from across the globe.
For the last 15 years, I have also maintained this blog Soravjain.com as a platform to share my experiences, learnings, and insights in the field of digital marketing. This space serves as a resource for budding marketers and businesses, offering actionable strategies, practical tips, and impactful stories that have shaped my career.
Empowering Brands across Industries
I firmly believe that “Digital Marketing is All About Practice”—a philosophy that has been the foundation of my work with esteemed organizations such as Levista, Aerohub, Ampa Skyone, Naturals, Page 3, Born, Babies, Twin Birds, Red Taxi, Vrindavan Chandrodaya Mandir, VBJ, Chennai Mobiles, Levista, Paulsons, The Hindu Events, Chu Chu TV, and many more.
Over the course of my career, I have had the privilege of training more than 500,000 professionals and collaborating with 500+ brands across various industries, driving consistent growth and innovation.
I have conducted a variety of workshops aimed at inspiring, educating, and empowering professionals to embrace digital transformation:
Digital Business Bootcamp in Chennai: A practical, hands-on training program that equips entrepreneurs and marketers with strategies to thrive in the digital age.
AI Marketing Summit in Oman: Explored global perspectives on AI-driven digital marketing, empowering businesses and professionals to innovate.
Business & Beyond in Mumbai: A transformative event featuring prominent speakers, focused on redefining business strategies and building impactful brands.
These workshops have connected me with thousands of professionals worldwide, helping them adopt modern digital strategies for success.
I have authored four books aimed at simplifying digital marketing concepts and inspiring professionals and businesses to achieve their goals. These include SOLD OUT, Become A Brand, 101 Content Marketing Tips, and Social Media For Business. Each book is thoughtfully crafted to provide actionable insights and practical strategies, making digital marketing accessible and valuable for professionals at all levels.
Connect with me for expert digital marketing insights and strategies to drive growth.
Okay! I must say there is a feather added in Facebook Business Page’s feature and that’s “Facebook Offers”. Now your business can offer discounts to your customers using Facebook Offers. Your customers who have joined your brand’s page on Facebook can claim this...
Is there a secret formula to writing killer blog posts that will ensure followers, comments, growing business and popularity? Let me tell you there is. But before you get too excited, hear me out: While there is indeed a magic formula for creating amazing blog posts,...
Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are facing a similar Twitter-crisis, relax,...
Infographics are now an important part of Social Media Marketing strategy for many brands. Many find it difficult to create a infographic as there definitely is a intense research based thought process, creativity involved. I was just accessing to one of the...
Nine days to go, says the official IPL website as of today (March 16), and the organizers have taken the social media world by a storm. With a widespread presence on all major platforms as well as one-to-one interactions, it looks like the teams are leaving no stone...
On a special request we are organizing our Facebook Marketing Workshop in Bangalore on 10th March and luckily this time it is our 25th Workshop in the country, marking the silver jubilee feather on our wing. The Facebook Marketing Workshop in Bangalore is purely...
Amrutanjan Relief (@WuhooRelief) a 2 months old brand on Twitter is now ensuring to provide Relief and homemade remedy solutions to people suffering from Cough, Cold or Sore Throat on Twitter. Keeping it clean, it also recommends its congestion management products to...
I was asked by many If I am attending Click Asia Summit 2012 and I had to clearly tell NO and this blog post will put across the reasons behind it. Please carefully read the below email conversation: Now that you have checked the conversations, I would like to share...
On my daily routine of reading some interesting insights on Social Media, I had come across Chief Marketing Officer (CMO) Council and Lithium report on a survey taken by 1300 consumers and 120 CMOs called ‘The Major Disconnect between Brands and Consumers When It...
Couple of Chennai folks had a dancing surprise for the shoppers at Ampa Skywalk Mall in Chennai on Saturday evening at 7.45 PM. A flash mob was well planned, practiced and executed with around 75-100 participants and I was one amongst them(figure out the guy above in...
Today Twitter announced that it will soon be launching an enhanced version of Twitter that will help promote you and your brand better called “Let’s Fly”. Here are 10 Good changes about #NewTwitter that I am amazed in advance to feel it soon. It’s just 4 tab and a...
Case study is a "real life report relating to a particular event, over a period of time." They play a vital role in the deep understanding of an event and facilitate the information pertaining to process of such event. Similarly, case studies on social media and...
I am writing this article on day 2 of the’ #kolaveri’ trending on twitter! This is one of the smartest word of mouth marketing strategies adapted by movies I have seen by far after Paranormal Activity. In less than a week ‘Why this Kolaveri Di’ a popular song sung by...
This time again echoVME is taking responsibility to cover the TiE Conference for Entrepreneurs in Chennai on Nov 24th 2011 (http://tiechennai.org/tiecon-chennai-2011/) as Social Media Journalists. We are glad to be associated with this event as Social Media promotion...
The success of Social Media Summit 2011 = My Vision Come True! After being the chief organizer of the Search Marketing Summit in year 2010 in association with TKF, where I was rolling up myself in setting up the agenda, speakers, flow of the event, emcee, I had...
Technical Applications on Facebook enhances brand value as it adds value to the user's experience at the same time it supports the paradigm of innovative marketing practiced by brands. I had always been curios to check and test applications made by several brands. I...
Social Media is no more the buzz word in India, it is now the most crucial word for the businesses looking forward for securing the business communication’s future. India has emerged as one of the leading Internet user in the world and as estimated by forester we’ll...
Facebook Timeline is about evolution of your profile! I had always believed Social Media is all about sharing story. It is about telling people, world about what you were and what you are today. Usually in my Social Media Workshops I use to share story of my journey...
Strategy: If you love drinking beer and are offered FREE unlimited with your friends what more will you ask for? I’m sure you will glorify the various attributes of host for a long time to offer you that unlimited FREE beer experience with your friends. Kingfisher...
Promoting Social Media initiatives via Traditional Media Volkswagen did it again! It was "talking newspaper" in the past and its tweeting newspaper this time! Eeks, when I say “Tweeting newspaper” I literally don’t mean the newspaper that tweets. for me a tweeting...
Anna Hazare a man that won many Indian hearts through his simplicity, non violence principles and fight against corruption is badly in need of our support to take action against government and freed India from the corrupt scenario. I understand we can’t spend our...
One of the most discussed and debated topic of digital marketers is SEO vs. Social Media. In this blog I am quickly trying to answer what this differentiation means to me. With the advent of the internet, that space is becoming an integral part of communication and...
Session: 1. Introduction to Location Based Social Media Marketing & Importance 2. What Popular Brands in India do on Social Media (From 'Unmetrics' Point of View) 3. Social Media Marketing Intelligence & Analytics from Media (From 'Unmetrics' point of view)...
Social media is a new phenomenon. However, since it came to the fore, wars have been raged on figuring out how it measures up to other traditional media like print, TV, radio and so on. Many comparisons have been made and there have been equally compelling points from...
I have completed 1 year on Empire Avenue today and still many ask me what exactly Empire Avenue is. Just to make it simpler; its a Personal Branding Tool that evaluate your activity on the popular Social Media Platforms. In detail here is a blog post for your...
Social media is an important and growing source for campaigners to sell their product or service, to their audience or customers. However, with its far reaching influence comes the risk of making blunders because they either don’t understand how it works or how to...
Echovme is entering Bangalore for the 3rd time with its 13th Social Media for Business workshop in Hotel Grand Magrath on May 20th and 21st. Please find the below mentioned agenda that definitely will drive you to attend the Social Media Workshop in this month....
It was a usual evening and I was going through the my Facebook profile. Along with the news feed, its my regular practice to go through the targeted ads which gets displayed on the right hand side of my FB profile. It helps me observe how different brands advertise...
Social media is increasingly becoming a part of our lives and existence. Most of the information that transcribes online in the social media sphere is accepted as information, commented on, and spread to other people that are part of the same medium. Additionally,...
The 17 year old teenager, Kim Duthie, who is in the news for the nude pictures scandal that has pounded St Kilda players in the AFL off season, has finally rendered an apology. The apology was posted on Youtube. The teenager had released naked pictures of AFL players...
Many have been asking me “How did you get the final WC match’s ticket?” from the time I announced on Twitter and Facebook about me going for the finals. Now, you might be wondering why exactly I want to relate this incident to Social Media? Publicity stunt? Naah! Not...
It is no secret that social media is one of the most interesting tools in today’s day and age; and when something interesting comes to the forefront kids are always tuned in and are trying to be a part of. Therefore, it is safe to assume that kids today have been...
Have you heard the name of Rebecca Black? If you have, then you are probably actively paying attention to all that has been happening in the Social Media circuit. Rebecca, less than two years ago, was what one would call an average 13 year old from Anaheim, Orange...
Communication is an art that every Indian has mastered! We in India communicate in numerous ways; Every Indian loves to converse, mingle, network and socialize. In spite of being the most linguistically diverse country in the world, India has no barrier to...
It is 12:25 AM and I am writing this post! Sigh! I am a blogging addict. To remark one year success of Echovme the team has put in 6 months of efforts to finally launch the "Social Media Revolution in India" video. This video will simply narrate "we in India...
Bangalore the green city of India will now rejoice hosting 11th workshop on “Social Media for Business” in the country on 25th and 26th February at Hotel Ramada. Please read below mentioned details to avail a brief overview of the workshop. Yes, I and Priya are...
Joined Quora a week back and was fascinated by the way it is designed from questions, answers, @mentions, topics, follow, unfollow till summary of answers everything looks fascinating to me. Quora is a very thoughtfully designed Social Networking tool that kills your...
61st Republic Day is nearing our timeline so thought of writing some quick tips that can help us spread the Republic Day Charm on Social Media: 1. Status Update: Facebook, Twitter and LinkedIn are connected internationally. Wishing Republic Day via status updates in...
I have lived year 2010 entirely on Social Media, I have hosted around 20+ events in Asia on Social Media and for historic evidence all are accessible via press releases, photos, videos and blog posts on the web. Thanks to Social Media for offering a platform to create...
The SocialMe's Social Media and Business Workshop the 9th and 10th one will now be hosted in Chennai on 21st and 22nd Jan 2011 and in Bangalore on February 25th and 26th 2011. SocialME has hosted several social media events in the year 2010 (listed) and is proud to be...
Being a Social Media Strategist, I have had the good experiences working with people for their brands through publicity, word of mouth, footfalls, feedback, customer insights and more. Several organizations and I have been working on the model of “Attracting Bloggers”...
I am always questioned at workshops or at sales pitch “Why Should We Invest in Social Media Marketing?” I thought of answering this on my blog to address the inquisitive mind globally. The world today is getting more and more dependent on the internet. More and more...
Recently happen to use Sahipasand.com while searching for a used car. I have always heard of Just Dial, 99B, quikr, khojle, Sulekha, Ask Laila but never about Sahipasand. To kill the curiosity I happened to see the site that was designed with simplicity and was not...
With the popularity of internet social networks and more importantly Facebook, a lot apps are being developed to help sellers market their products on Facebook. Facebook helps developers create shopping apps on merchants’ fan pages. This transforms the fan page of...
Social media is not just a social instrument of communication. It is not all about people sharing ideas and thoughts with other people. It is the creation and exchange of ‘User Generated Content’. The ability to transform broadcast media monologues into a social media...
Best deal sites have gained in popularity, as internet and ecommerce has gained popularity. The sites and the options they offer have been changing and are sometimes distinct in its approach and solutions, so take a look at the varieties of spices available in the...
IRCTC is a popular online travel portal of India that is well known for its Online Passenger Reservation System worldwide. IRCTC provides booking facility of Railway tickets online and offers other services like checking reservation status, hotel bookings, details of...
"Social networking" has been around forever. It's the simple act of expanding the number of people you know by meeting your friends' friends, their friends' friends and so on. In fact, many of us today use Twitter and Facebook to promote our existing and upcoming...
As a marketer, it is important to listen as often as you market. In some cases, you might even have to hear more than you talk yourself. Listening is an important part of Social Media as it not only keeps you in pace with how the market is shaping out, but also, more...
Kodak has always been the love of all the Photographers and Cinematographers Worldwide. The secret that only Photographers and Cinematographers knew has now been made more open, by Kodak through Social Media Network, enabling Kodak users’ worldwide to share their joy...
Let our team guide you in choosing the right approach for your personal brand, business growth, or marketing challenges.
Let our team guide you in choosing the right approach for your personal brand, business growth, or marketing challenges.