Founder of echoVME Digital, Digital Scholar
I am an entrepreneur, digital marketer, social media expert, consultant, coach, author, trainer, and speaker with a Master’s degree in International Marketing Management from Leeds University Business School. I am also a proud alumnus of Loyola College, Chennai.
My journey in digital marketing began at the age of 17 when I started as an SEO executive. Over the past 15 years, I have built a diverse career in the digital marketing industry, leading several ventures:
All my ventures are headquartered in Chennai and cater to clients from across the globe.
For the last 15 years, I have also maintained this blog Soravjain.com as a platform to share my experiences, learnings, and insights in the field of digital marketing. This space serves as a resource for budding marketers and businesses, offering actionable strategies, practical tips, and impactful stories that have shaped my career.
Empowering Brands across Industries
I firmly believe that “Digital Marketing is All About Practice”—a philosophy that has been the foundation of my work with esteemed organizations such as Levista, Aerohub, Ampa Skyone, Naturals, Page 3, Born, Babies, Twin Birds, Red Taxi, Vrindavan Chandrodaya Mandir, VBJ, Chennai Mobiles, Levista, Paulsons, The Hindu Events, Chu Chu TV, and many more.
Over the course of my career, I have had the privilege of training more than 500,000 professionals and collaborating with 500+ brands across various industries, driving consistent growth and innovation.
I have conducted a variety of workshops aimed at inspiring, educating, and empowering professionals to embrace digital transformation:
Digital Business Bootcamp in Chennai: A practical, hands-on training program that equips entrepreneurs and marketers with strategies to thrive in the digital age.
AI Marketing Summit in Oman: Explored global perspectives on AI-driven digital marketing, empowering businesses and professionals to innovate.
Business & Beyond in Mumbai: A transformative event featuring prominent speakers, focused on redefining business strategies and building impactful brands.
These workshops have connected me with thousands of professionals worldwide, helping them adopt modern digital strategies for success.
I have authored four books aimed at simplifying digital marketing concepts and inspiring professionals and businesses to achieve their goals. These include SOLD OUT, Become A Brand, 101 Content Marketing Tips, and Social Media For Business. Each book is thoughtfully crafted to provide actionable insights and practical strategies, making digital marketing accessible and valuable for professionals at all levels.
Connect with me for expert digital marketing insights and strategies to drive growth.
When it comes to digital marketing, Email is “the King”. Still, for years, marketers have been told that soon email marketing will be a thing of the past. The increasing popularity of social media marketing will overshadow the relevance of email marketing....
September brought us a little closer to the end of a forgetful 2020. Nevertheless, we had some amazing digital marketing updates in the digital field that was a great help to businesses. From Instagram improving on Reels, Facebook launching a co-watching feature in...
In the modern age digital era, online course creation platforms have gained immense popularity. Thanks to the internet, everybody now has access to a wide range of online course platforms across different fields of study. This enables people to expand their learning...
August has come to an end, and so does an eventful month with many interesting digital marketing updates. From Messenger Rooms being made available in WhatsApp, Facebook releasing its own version of Reel like short videos, to Twitter giving a warning for harmful...
Instagram is the talk of every business. No matter how strong an online presence you have through your website Instagram and Facebook is considered the most important of all. A business owner strives hard to make their mark on these two social media platforms as this...
2020 has been an exciting year for digital marketing by my observation. I’ve noticed so many players in the digital arena change their game plans to accommodate life in a global pandemic. Most of these solutions based their focus on overall productivity in an isolated...
Last Thursday on 30th July, I kickstarted this amazing initiative with Neil Patel on my #DigitalTalkswithSorav, called #DigitalGuruThursday. This is a series of video interviews where I go Live with him on Instagram, and we talk Digital. Click here for the entire...
The second half of the year is underway, and the plans and updates of the big platforms are just getting bigger and better. From Instagram testing full-screen display for stories, Instagram allowing pinning of comments, to Twitter testing a ‘co-fleet’ option, the...
Knowledge is a never-ending pit, as there is always something new to fill it with. After an amazing 3-day long Instagram Growth Festival, it was time for yet another session packed with fun, insights and lots of learning. Presenting to you, #DigitalGuruThursdays with...
With the world going digital at an unbelievably rapid pace, there’s little wonder that website speed optimization and website performance improvement have become the buzzwords today. Site speed is indicative of how quickly your website is responding to web requests....
And just like that, with the blink of an eye, more than half of the year has come to an end. But the first half of 2020 was a defining period in the Digital World, with platforms bringing out their best game with a lot of interesting digital marketing updates. From...
What’s the first word that pops into your mind when you think of PR? Publicity, right? I always believe that solid PR is necessary for any brand that relies on public interactions for promotions. Now picture technical SEO in your mind. If you’ve worked in digital...
In the last few years, several Social Media platforms have been taking over the internet. Channels like Facebook, Instagram and Twitter help bring people together based on location, interests and views. Since these platforms have become a forum for everybody to...
Digital marketing recently welcomed the era of social media influencers. For people in my line of work, this was nothing short of a godsend. This promising career option has risen to the forefront in record time. I notice these exemplary individuals with sky-high...
Social Media What almost everyone on this planet has, as of today is social media. People have an account in at least one of the social media platforms. It’s become a new source of entertainment. While a few uses it for leisure and distraction, others live on social...
With the mid-year coming near quite quickly, all the platforms are trying to make most of the digitally rich time. In the lockdown period where people are spending a large chunk of their tie online, platforms are trying to make themselves more user friendly, and that...
With the lockdown underway, I noticed a rise in people wanting to increase their knowledge in skills they always wanted to master but didn’t have time for. And in this entire ball game, one of the most common ones was digital marketing. This is the reason that when I...
With the lockdown enforced, people have taken to the comforts of their homes and a wave of upskilling has hit the online market. Everyone is learning some skills with the help of online platforms, and one of the most prominent ones of those is Digital Marketing. One...
Are you looking for the best and the top Social Media Marketing Agencies in the Philippines? Then in this article you shall explore all the social media marketing strategy companies that will help you get the best result. In a comprehensive marketing strategy, social...
WordPress helps small brands and businesses create a presence online without needing to hire a professional development team. Getting a WordPress site is one of the fastest and cheapest ways for any brand to get their business online and improve credibility. However,...
Building an excellent website can be complicated using HTML coding, even if you’re an experienced developer. Even with WordPress themes, you would have to know some PHP or other coding languages to build a theme. To avoid these time-consuming tasks, you can use...
As the lockdown period is extended, online activity has increased. Hence the biggest platforms are on their toes to get the best upgrades and updates to the users. From Google’s free version of Google Shopping, Twitter’s new look to display Retweets, to Facebook’s new...
Nothing can substitute great graphic design. Whether you’re creating a logo for a company or if you’re designing image content for your social media pages, if it looks good, you’ll stand out and get more attention. Besides having good knowledge of color theory and...
WordPress is constantly growing and has turned into the biggest internet phenomenon across the world. It is available in 50 different languages. This platform is being used by people across the world and it has a viewership of around 175 million a month. Due to the...
In these troubled times, people have taken to the comforts of their home, and digital activity has grown like crazy. So it was only evident that all the major platforms bring about changed to cater to the needs of the new temporary demographics of people who were at...
With more than a billion users around the world, Instagram has become an important platform to promote your business, brand, or products. If you’re looking to become an Instagram influencer, you need to be creative, be authentic, keep your followers engaged and be kind.
Let’s start off with a simple experiment. Open Instagram on your phone (or if you don’t have an account, access it through your desktop). Note down the first things you notice in your feed, and in user profiles. Chances are high that you’ll see at least one...
2020 brought us quite a few surprises to the Digital World, and even the shortest month had quite a few updates in its kitty. From TikTok’s new interface to allow uploading from a desktop. Instagram’s latest list of ‘Least Interacted with’ and ‘Most showed in Feed’ to...
Looking for best free alternatives to SEMRush, Ahrefs, Buzzsumo? Then you should try urbersuggest.io SEO tool by Neil Patel. Here in this article I have shared my personal opinion on this tool. There are multiple SEO tools in the market and there are a lot of free...
In a country where the number of internet users is about to touch 5.5 million this year, it’s no surprise that social media and digital marketing plays a vital role in Singaporean’s day to day life. Singapore is said to have one of the highest internet penetration...
What is Collect.chat? Through the years I’ve gotten my hands on a number of chatbots and my favourite has been Collect.chat which I even use on my blog to connect and collect data from my visitors. I love it for its simplicity and amazing features it brings in! It has...
Being in the Digital field for so long, I have seen so many ups and downs in the industry. I can now predict the trends, come up with creative strategies, and stay ahead of the game. All this has been possible by spending so much time online and getting to know the...
2020 has begun, and we have many trends to look forward to. With one month already gone by very quickly, we have a list of new updates tested and launched by various Digital Platforms. From Instagram’s new modes in Boomerang, Facebook’s Page Management History,...
With each year passing by, one thing that is becoming more relevant to all of us is digital marketing. Brands and individuals alike are looking to diversify in this space to build demands and make money online. However, the very nature of digital marketing is to...
With the age of social distancing descending upon us, online tutoring has come as a ray of hope for coaches and consultants worldwide. Having a reliable LMS (Learning Management System) set up for your brand can prove to be a trump card in these trying times. In this...
And it’s a wrap. The month, the year, the decade has finally come to an end. As a Digital Marketer, it was tremendous to see so many updates and growth this year. There were a few updates that were already predicted and foreseen; at the same time, there were updates...
2020 is here and like every year, this time too, I have some trends to share with you that’ll help you do your math for your business. From last year’s predictions, a lot of trends have come true, and I bet it’ll happen this year too! I extensively practice...
What is Zoho Campaigns? Zoho Campaigns is an email marketing tool that can help you to expertly carry out your email marketing campaigns and nurture your leads through it. It has several cool features that can boost the efficiency of email marketing campaigns by 10x....
![16th December is Digital Marketing Day – Let’s Celebrate! – #DMDay2019 [Updated With Host Details]](https://soravjain.com/wp-content/uploads/2020/02/digital-marketing-day-2019-400x250.png)
It’s that time of the year again. It’s the time where the entire nation comes together to celebrate the magic and gift of Digital. This time, it’s bigger and better. We grow every year and have grown smarter this time. Digital Marketing day is where you get to tickle...
The year is coming to an end, and we can see more and more platforms focusing on the word of the year, ‘privacy’. From Twitter hiding tweet replies to users, Facebook allows brands to control ad placements, to Facebook removing the option to add friends in live-stream...
A quick five minutes on social media and you would come across a number of contests run by brands, influencers and others. For me, running interesting contests are one element that gives you a chance to explore new avenues, interact with like-minded people and come up...
It is that time of the year when every individual and business owner would like to compare and boast about the savings they have made through some amazing deals. Black Friday is marked as the start date of the holiday shopping season. Most vendors try to beat the...
2020 is almost here, and we can see the platforms finally rolling out all the significant updates they planned for the year. However, we can already see them prepare for the next decade with some of the basic updates seen this month. Where will they lead to? From...
Ahrefs is a distinguished tool which is largely used to keep a check on backlinks. For those who don’t know what backlinks are it primarily is a hyperlink (incoming) from a website to other webpages. But often people get confused that the features Ahrefs has are...
With digital media statistics showing a staggering upward trajectory since the last decade throughout Southeast Asia, the potential for jobs and businesses in the industry has increased. Social media usage and digital media activities are rapidly moving up and experts...
The Rise of Email Marketing The rise of digital marketing solutions facilitated us with a plethora of marketing options. One such solution that was discovered in this boom of digital marketing solutions was email marketing. Now, what is email marketing? And how does...
September saw many major digital marketing updates that were rumored about and much-awaited. From Instagram finally launching its Music feature, LinkedIn adding a ‘FindTheExpert’option, Pinterest’s new business profile option, to Twitter’s content sharing option on...
TikTok is a Chinese small video-sharing app with 500,000,000+ active users all over the world, with 200 million users in India alone. It is a standalone app, not from massive empires like google or Facebook. Bytedance acquired Musically.ly in 2017 and rebranded it as...
A prominent constituent of the field of digital marketing strategies, email marketing refer to the act of using email as a means of promoting your business. Although email is a fairly old technology, it is still being widely used amongst businesses. In fact, it has...
The Advent of Digital Marketing The term digital marketing seems to have become quite a buzzword in these few days. It is one of those words which is overly used by people in their conversations. Be that as it may, defining the term and explaining the concepts that...
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