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Case Studies
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30 Bangladesh’s Digital Marketing and Social Media Marketing Stats and Facts
Digital Marketing and Social Media Marketing have been undergoing a big change in recent times, the world over. More people are moving online for the information. Decisions are being made by customers using social media and online resources, rather than just seeing...
Digital Marketing Status of Top 20 Real Estate Agencies of Chennai
The real estate players in India have seemed to upped their social media and digital marketing quotient. Previously, we reviewed the Top 16 Indian Real Estate Companies on Social Media & Digital Marketing Front and now let’s look at the top 20! Real estate is one...
Tamil Nadu Political Scenario on Social Media: May 2016 Report
With just a few weeks away from the commencement of Tamil Nadu elections, let’s take a look on how far the parties have come along in therms of their social media strategies and presence. From the month of February and March, in the month of April, there seem to have...
Tamil Nadu Political Scenario on Social Media: March 2016 Report
We had earlier discussed the social media presence of the political parties in Tamil Nadu. Now, just 2 months away from the elections, we can see that the political parties have taken to social media to disseminate information, propaganda and their manifesto to reach...
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Tamil Nadu Political Scenario on Social Media for 2016 Elections [Report – Infographic]
Up till last elections, not even a single politician or political parties from Tamil Nadu were active on Social Media. The digital scenario looked completely deserted. National parties like BJP, AAP, and Congress had been actively using Social Media in their election...
Putting Social Media to Good Use – We Need Funds For Chennai Rains – Can You Help?
In last 5 days Chennai has lived a different lifestyle all together! There were people who were stranded and there were many who were helping them out! City was drowned and not its getting drained, life was hell! I am able to access my laptop almost after 5 days! We...
Top 16 Indian Real Estate Companies on Social Media & Digital Marketing Front!
After our research report on the top 20 hospitals in India and their social media activities, we bring to you a report on the real estate builders and their digital marketing scenario in India! We find that the real estate industry isn’t behind when it comes to their...
5 Awesome Things About #OperaCoastSurprise Experiential Marketing Campaign
Experiential Marketing has always been my favorite subject! When people experience your marketing gimmick by involving themselves there is nothing better than it! Like how Cashkaro.com decided to send customised Mugs to the top influencers of Twitter thanking them for...
Lessons to Learn from US Airlines Twitter Glitch
The phrase “No publicity is bad publicity” might not apply to social media. Especially when you see your brand trending on Twitter for all the wrong reasons. US Airlines tasted this bitter medicine when it tweeted an inappropriate pornographic image to its fellow...
7 Simple Ways to make a Hashtag trend on Twitter
How #JainismRocks became a Trending topic of India: Let me clarify, #JainismRocks trend has nothing to do with Jain's minority status and nor it has to do with BJP, Congress, AAP or any political scenario! Yesterday in Mumbai, Jain International Youth Organisation...
50 Interesting Indian Social Media Marketing Case Studies
Social Media marketing case studies are always interesting and inspiring to read. There is lot we can learn from and stop ourselves from making social media blunders. It is also good to note that many small and huge businesses are trying their hands on this ever...
Interview: How Siddharth Slathia is making his Passion for Singing succeed using YouTube – a Rockstar in Making!
Siddharth Slathia (born 25 July 1991 in Jammu, India) is an aspiring singer from India. He is the son of Mr Kullratan Singh (Official at Jammu & Kashmir Bank) and Mrs Madhu Lata (Teacher in State Govt.).
11 Best Video Marketing Campaigns from India of year 2013
Year 2013 in India has been the year of Social Media. No Doubt! We are just half way through and there are many interesting campaigns already. There have been many video campaigns in the first half of 2013 that have captured the imagination of the fans in India. One...
How to Organize a Bloggers Meetup To Promote Your Brand? | AmbiPur Chennai Bloggers Case Study
Inviting bloggers to talk about your brand is always a best practise when it comes to Social Media Influencers marketing! People who blog regularly are definitely digital influencers. After all, they are contributing to the digital ecosystem - helping them create...
Audi India Ignites the Love for Audi – Super Cool Case Study #LoveAudi
Looks like Indian brands are now leveraging Twitter more than other social media channels these days! I noticed more than 20 brands got their contest based hashtags trending on Twitter in March 2013 (up till now) and most of the hashtags were demanding for ideas,...
Learn How Indian Social Media Influencers Get to Drive Cars for Free: Case Studies
Automobile companies have a different funda on Social Media. Videos and contests with free giveaways have become the norm now. Like how Volkswagen ran #Anything4Jetta campaign asking people to tweet to win a car – which I am not sure how realistically was won by a...
Social Media & Celebrity Endorsements – Coco Cola Uses Salman’s Facebook Page
After a decade old endorsement with Akshay Kumar, Coca-Cola has once again endorsed Salman Khan as brand ambassador for its Thums Up. In many of firsts, Coca-Cola has launched its commercial on Sallu bhai’s official Facebook page, a first for Salman Khan who has lent...
When Yamaraj went Viral – Best Video Marketing Campaign for Drunk Driving
http://www.youtube.com/watch?v=EsSenbHekes Innovative Video Thought: On Saturday the 16th, our Facebook and Twitter accounts had one common post from friends; a video of Yamaraj inside people’s car, leaving them baffled. An initiative taken by Chennai’s Tapas bar...
Case Study: Starbucks India’s 1st Social Media Failure
Online Reputation Management is the most crucial aspect of strategic social media marketing. How much ever you invest in Social Media Marketing if you fail to manage your reputation online and do not meet your customer's concerns on time- all your efforts of spending...
Jackie Shroff Abuses His Way to Trending on Twitter
Something incredible just happened in Indian Social Media sphere yesterday. Jackie Shroff, the otherwise forgotten face of Indian cinema, has sprung to public limelight on Twitter. Ironically, the reason is not some outstanding performance of acting, but a string of...
6 Reasons Why Olympics 2012 will make History in Social Media
With just over a month to go for the London Olympics 2012, sports fans all over the world are whipping themselves up in frenzy. But this time something is very special – Followed by strong growth and high-engagement signals, social media has now reached a magnitude...
How TicketGoose.com Goes the Informational & Emotional Way on Social Media
Ticketgoose.com is an online bus ticket aggregator serving the southern part of India. It is a very popular platform in south India helping people book their bus tickets directly competing with the giant Redbus.in. I have myself experienced Ticketgoose.com and...
How @Shoppersstop Made Indian Tweeters Go Crazy Today! #SSTweetStore | Case Study
@Shoppersstop on Twitter came up with amazing application and hashtag based contest that stands unique when compared to all other hashtag based contests till date in the country. This time the contest is not about quality of tweet or creativity of tweet or number of...
Infographic: Airtel Vs. TataDocomo on Twitter
Infographics are now an important part of Social Media Marketing strategy for many brands. Many find it difficult to create a infographic as there definitely is a intense research based thought process, creativity involved. I was just accessing to one of the...
IPL5 Social Media Case Studies & Strategies – The Fever Begins!
Nine days to go, says the official IPL website as of today (March 16), and the organizers have taken the social media world by a storm. With a widespread presence on all major platforms as well as one-to-one interactions, it looks like the teams are leaving no stone...
How Amrutanjan Relief Listens to People on Twitter | Social Media Case Study
Amrutanjan Relief (@WuhooRelief) a 2 months old brand on Twitter is now ensuring to provide Relief and homemade remedy solutions to people suffering from Cough, Cold or Sore Throat on Twitter. Keeping it clean, it also recommends its congestion management products to...
Chennai Flash Mob at Ampa Mall & Social Media Connect!
Couple of Chennai folks had a dancing surprise for the shoppers at Ampa Skywalk Mall in Chennai on Saturday evening at 7.45 PM. A flash mob was well planned, practiced and executed with around 75-100 participants and I was one amongst them(figure out the guy above in...
35 Indian Social Media Marketing Case Studies
Case study is a "real life report relating to a particular event, over a period of time." They play a vital role in the deep understanding of an event and facilitate the information pertaining to process of such event. Similarly, case studies on social media and...
Why this #Kolaveri di! – Social Media Sensation – Movie Marketing Case Study
I am writing this article on day 2 of the’ #kolaveri’ trending on twitter! This is one of the smartest word of mouth marketing strategies adapted by movies I have seen by far after Paranormal Activity. In less than a week ‘Why this Kolaveri Di’ a popular song sung by...
Author Info
Sorav Jain
Sorav is a branding expert, an agency owner, trainer, keynote speaker and a digital marketing consultant with several award-winning campaigns.
