Founder of echoVME Digital, Digital Scholar
I am an entrepreneur, digital marketer, social media expert, consultant, coach, author, trainer, and speaker with a Master’s degree in International Marketing Management from Leeds University Business School. I am also a proud alumnus of Loyola College, Chennai.
My journey in digital marketing began at the age of 17 when I started as an SEO executive. Over the past 15 years, I have built a diverse career in the digital marketing industry, leading several ventures:
All my ventures are headquartered in Chennai and cater to clients from across the globe.
For the last 15 years, I have also maintained this blog Soravjain.com as a platform to share my experiences, learnings, and insights in the field of digital marketing. This space serves as a resource for budding marketers and businesses, offering actionable strategies, practical tips, and impactful stories that have shaped my career.
Empowering Brands across Industries
I firmly believe that “Digital Marketing is All About Practice”—a philosophy that has been the foundation of my work with esteemed organizations such as Levista, Aerohub, Ampa Skyone, Naturals, Page 3, Born, Babies, Twin Birds, Red Taxi, Vrindavan Chandrodaya Mandir, VBJ, Chennai Mobiles, Levista, Paulsons, The Hindu Events, Chu Chu TV, and many more.
Over the course of my career, I have had the privilege of training more than 500,000 professionals and collaborating with 500+ brands across various industries, driving consistent growth and innovation.
I have conducted a variety of workshops aimed at inspiring, educating, and empowering professionals to embrace digital transformation:
Digital Business Bootcamp in Chennai: A practical, hands-on training program that equips entrepreneurs and marketers with strategies to thrive in the digital age.
AI Marketing Summit in Oman: Explored global perspectives on AI-driven digital marketing, empowering businesses and professionals to innovate.
Business & Beyond in Mumbai: A transformative event featuring prominent speakers, focused on redefining business strategies and building impactful brands.
These workshops have connected me with thousands of professionals worldwide, helping them adopt modern digital strategies for success.
I have authored four books aimed at simplifying digital marketing concepts and inspiring professionals and businesses to achieve their goals. These include SOLD OUT, Become A Brand, 101 Content Marketing Tips, and Social Media For Business. Each book is thoughtfully crafted to provide actionable insights and practical strategies, making digital marketing accessible and valuable for professionals at all levels.
Connect with me for expert digital marketing insights and strategies to drive growth.
Indian Healthcare on Social Media - Amazing possibilities, Inspiring Journey India has been embarking upon a journey of healthcare system transformation for the past few years. The government introduced important structural reforms in the last decade and has...
It’s blogging time for India’s number 1 cashback and coupons site Cashkaro.com. You would have guessed that much from their campaigns on their social media channels by now. The site offers cashbacks when one shops through Indian ecommerce sites like Jabong, Snapdeal,...
I am happy to announce my first book 'Social Media for Business - Stories of Indian Brands' is now released and is available for purchase. It would be to wear blinkers, to dismiss Social Media just as a socializing individual-oriented platform. Indian brands are...
Have you ever noticed that bad news or negative experiences/reviews about a product or a brand spreads faster when compared to the positive or good qualities of the same? For example, you go to a restaurant and spend a good time with your loved ones there, you...
Social Media marketing case studies are always interesting and inspiring to read. There is lot we can learn from and stop ourselves from making social media blunders. It is also good to note that many small and huge businesses are trying their hands on this ever...
Siddharth Slathia (born 25 July 1991 in Jammu, India) is an aspiring singer from India. He is the son of Mr Kullratan Singh (Official at Jammu & Kashmir Bank) and Mrs Madhu Lata (Teacher in State Govt.).
In this digital age, social media has become an important part of our daily life. Most of us check news feeds, posting tweets and do other social media activity before doing anything else in the morning. Social media have become the number one activity on web. Social...
Year 2013 in India has been the year of Social Media. No Doubt! We are just half way through and there are many interesting campaigns already. There have been many video campaigns in the first half of 2013 that have captured the imagination of the fans in India. One...
Till Tuesday 11th June 2013 ‘Hashtags’ were rumored to be part of Facebook, but on 12th June 2013 Facebook officially announced that ‘Hashtags’ feature will soon be rolling out to all the profiles across the world. Hashtag is a feature that is smartly copied from...
Last tuesday on 11th June 2013 I had an opportunity to interact with @MalaBhargava on Twitter who is a very popular columnist with BusinessWorld and a journalist who has been using Social Media in and out on an everyday basis to reach out to mass and individuals for...
Facebook's New Self Service Target Feature - Facebook Partner Category released on April 10th for advertisers is helping increase the precision, relevance and effectiveness of their Facebook campaigns. This integrates well with Power Editor and is now available only...
This week, I had scheduled a interview with Tinu Cherian a passionate tweeter who is very well know in Indian Twitter space for his influential reach and at the same time his engagement with Indian brands to help them reach out to mass. I believe you would have read...
Inviting bloggers to talk about your brand is always a best practise when it comes to Social Media Influencers marketing! People who blog regularly are definitely digital influencers. After all, they are contributing to the digital ecosystem - helping them create...
Okay first of all let me confirm again, TueTwiew stands for Tuesday Twitter Interviews. I have personally decided to dedicate 1 hour on Tuesdays interviewing some of the thought leaders in the Indian or Global Social Media context directly on Twitter. #TueTwiew allows...
Dear Readers, In this blog post, I am updating you with what is happening lately with echoVME - my baby! This summer we are completing 3 years! Thanks for all your support and appreciations throughout our different phases of business. When I started echoVME, my vision...
After my first talk on Social Media & Healthcare at a 4 Day Marketing Development Program organised by Amen Operations (Healthcare Industry Knowledge Experts) in MArch 2013, Echovme is not getting associated with AMEN Operations to organize the First Ever Social...
Unless you’re not too active on Facebook, you are already sick of the Confession pages that have been trending in the site for the past month. What probably started as a time pass by a few bored college students has spread like wildfire throughout the city’s colleges...
Looks like Indian brands are now leveraging Twitter more than other social media channels these days! I noticed more than 20 brands got their contest based hashtags trending on Twitter in March 2013 (up till now) and most of the hashtags were demanding for ideas,...
If you run a B2B organization, LinkedIn Company pages is a must have! LinkedIn claims to be the most genuine professional network in the world and hosts about 200 million+ individuals from across the world. Though LinkedIn Pages existed since quite long, it was...
Today I had organized a 2 hours Webinar on Facebook Advertisements for Lead Generation. There were about 100 registrations of which 40 attended this session. The content can be accessible in the below link: [slideshare...
Automobile companies have a different funda on Social Media. Videos and contests with free giveaways have become the norm now. Like how Volkswagen ran #Anything4Jetta campaign asking people to tweet to win a car – which I am not sure how realistically was won by a...
My last article on 30 Things to Tweet About Your Brand - A Short Guide that also got published on SocialMediaToday.com went viral across the web with more 2,000+ Retweets, 2,000+ LinkedIn Shares and 600+ Facebook shares on total. This time I have come with a extensive...
After a decade old endorsement with Akshay Kumar, Coca-Cola has once again endorsed Salman Khan as brand ambassador for its Thums Up. In many of firsts, Coca-Cola has launched its commercial on Sallu bhai’s official Facebook page, a first for Salman Khan who has lent...
(Image: 50th Social Media Marketing Workshop) Echovme is soon gonna start with its Webinars Series on 'Digital Marketing'. The Webinar on 'Facebook Advertising' is completely the trial element of the same. This is to take place on 8th March 2013 at 4.00 PM. This...
http://www.youtube.com/watch?v=EsSenbHekes Innovative Video Thought: On Saturday the 16th, our Facebook and Twitter accounts had one common post from friends; a video of Yamaraj inside people’s car, leaving them baffled. An initiative taken by Chennai’s Tapas bar...
At a recent " Social Media Summit and Awards" organized by Global Youth Marketing Forum held at Taj Lands End, Mumbai - Echovme our 3.5 years old baby had won the 'Best Social Media Agency Award'. We are sharing this piece of joy with you. Keep us in your prayers....
Online Reputation Management is the most crucial aspect of strategic social media marketing. How much ever you invest in Social Media Marketing if you fail to manage your reputation online and do not meet your customer's concerns on time- all your efforts of spending...
Piggy Banking Social Media Marketing theory is one such theory that I often use in my workshop while teaching what social media or community marketing is. As a kid, I was always attracted to piggy banks and there were various incidents when the attraction towards...
Dear Readers and Friends, I am very glad to share I have been working on a book in 2012 titled "Social Media for Business, Indian Edition" (Yet to finalize). The book shall give you a overview on how Social Media has helped individuals from different perspectives of...
I do come in category of those individuals who were initially blaming government for rape, protection of women, strict laws for men etc. etc. But does that eradicate Rape at all? Not really! I have been hearing news on rape incidents even after Jyothi Singh’s brutal...
I was very surprised to see a photograph of gang rape victim on my timeline, curious me who follows twitter, Times of India, The Hindu and many other news sources was really surprised because I didn't come across any such picture before on any news channel. I clicked...
How it All Started? The idea of kick starting an IBL in the Indian blogosphere was ignited by Deepak Karthik in the IndiBlogger community. What started off as a casual facebook post in the IndiBlogger group was turned out to be an instant gratification for fellow...
Something incredible just happened in Indian Social Media sphere yesterday. Jackie Shroff, the otherwise forgotten face of Indian cinema, has sprung to public limelight on Twitter. Ironically, the reason is not some outstanding performance of acting, but a string of...
Facebook and LinkedIn—the largest two social media networks, although with diametrically opposite strategies—are often compared against each other. But when it comes to value, LinkedIn makes Facebook bite the dust. In fact, it is as many TWENTY times more valuable...
Following the sensational era of WikiLeaks, world governments have been doing their best to get control on online communication. And the latest to join the club is Twitter, which recently released its transparency report, announcing that it was indeed complying with...
Giving an equal voice to same-sex marriages has always been important, and Facebook has just taken an important step in that direction. From now on, gay couples will be able to announce their marriages straight from Facebook, thanks to new icons that recognize this...
Facebook might be on a roll when it comes to success as a social network, but it’s beginning to look like Zuckerberg’s brainchild might just be on the verge of missing the next big wave – mobile. No, I’m not talking about the presence on mobile space; I’m talking...
Twitter is no stranger to seeing explosive news travel through its ecosystem faster than the speed of light, but this weekend it was micro-blogging platform’s turn to send shockwaves coursing through the Web. In an official blog post, Twitter has broken up the...
Twitter has a tough new challenge to beat these days. And no, it’s not the emergence of a competitor that challenges the social network’s dominance – it’s the good old spam. The recent times have seen an astronomical increase in activity generated by bots on Twitter....
One of the badly needed features on Facebook for a long time has been the ability to edit your comments. The scenario was especially troublesome when you posted a long comment and realized after some time (maybe someone pointed it out?) that you had committed a faux...
Facebook has just announced a new feature that will allow you to follow new users from within the social network’s apps. The way it works is simple: You happen to be in an app (maybe a quiz?) and come across a person whose activities you’d like to subscribe to – just...
LinkedIn is on a roll, really. And the latest in its headline-making announcements is “targeted updates”, a feature that allows you to control who gets to see your status updates on LinkedIn. Now irrespective of what the current perception of this development is, I...
Synergies among online businesses are always sought for, but rarely is the match as perfect as the recent Slideshare integration into Pinterest. Pinterest, which has been expanding its portfolio proactively, has now outgrown its initial purpose; what started as an...
With just over a month to go for the London Olympics 2012, sports fans all over the world are whipping themselves up in frenzy. But this time something is very special – Followed by strong growth and high-engagement signals, social media has now reached a magnitude...
Facebook—now cash-rich after its recent IPO—continues its buying spree, this time picking up Face.com, an Israeli company specializing in face recognition technology. Although Facebook is yet to confirm the price, most industry experts are pegging the deal somewhere...
Ticketgoose.com is an online bus ticket aggregator serving the southern part of India. It is a very popular platform in south India helping people book their bus tickets directly competing with the giant Redbus.in. I have myself experienced Ticketgoose.com and...
In the past wordpress allowed you to integrate plugins to share or like blog posts with Facebook plugins. Lastly it added feature to comment on blog posts using ‘Facebook Comment’ plugin. Recently, Facebook came up with awesome feature of integrating wordpress with...
LinkedIn is one of the most effective Professional Networking tool, no doubt! But, using LinkedIn at its best is still a question mark to many professionals worldwide. Many professionals make their LinkedIn profile 100% complete and believes thats the final thing for...
@Shoppersstop on Twitter came up with amazing application and hashtag based contest that stands unique when compared to all other hashtag based contests till date in the country. This time the contest is not about quality of tweet or creativity of tweet or number of...
Pinterest a very popular social networking tool these days is an apt marketing tool for many businesses world wide. Pinterest has been widely used by designers, cooks, interior decorators, travel agents etc and helped them visually treat their customers or prospects...
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Let our team guide you in choosing the right approach for your personal brand, business growth, or marketing challenges.