Founder of echoVME Digital, Digital Scholar
I am an entrepreneur, digital marketer, social media expert, consultant, coach, author, trainer, and speaker with a Master’s degree in International Marketing Management from Leeds University Business School. I am also a proud alumnus of Loyola College, Chennai.
My journey in digital marketing began at the age of 17 when I started as an SEO executive. Over the past 15 years, I have built a diverse career in the digital marketing industry, leading several ventures:
All my ventures are headquartered in Chennai and cater to clients from across the globe.
For the last 15 years, I have also maintained this blog Soravjain.com as a platform to share my experiences, learnings, and insights in the field of digital marketing. This space serves as a resource for budding marketers and businesses, offering actionable strategies, practical tips, and impactful stories that have shaped my career.
Empowering Brands across Industries
I firmly believe that “Digital Marketing is All About Practice”—a philosophy that has been the foundation of my work with esteemed organizations such as Levista, Aerohub, Ampa Skyone, Naturals, Page 3, Born, Babies, Twin Birds, Red Taxi, Vrindavan Chandrodaya Mandir, VBJ, Chennai Mobiles, Levista, Paulsons, The Hindu Events, Chu Chu TV, and many more.
Over the course of my career, I have had the privilege of training more than 500,000 professionals and collaborating with 500+ brands across various industries, driving consistent growth and innovation.
I have conducted a variety of workshops aimed at inspiring, educating, and empowering professionals to embrace digital transformation:
Digital Business Bootcamp in Chennai: A practical, hands-on training program that equips entrepreneurs and marketers with strategies to thrive in the digital age.
AI Marketing Summit in Oman: Explored global perspectives on AI-driven digital marketing, empowering businesses and professionals to innovate.
Business & Beyond in Mumbai: A transformative event featuring prominent speakers, focused on redefining business strategies and building impactful brands.
These workshops have connected me with thousands of professionals worldwide, helping them adopt modern digital strategies for success.
I have authored four books aimed at simplifying digital marketing concepts and inspiring professionals and businesses to achieve their goals. These include SOLD OUT, Become A Brand, 101 Content Marketing Tips, and Social Media For Business. Each book is thoughtfully crafted to provide actionable insights and practical strategies, making digital marketing accessible and valuable for professionals at all levels.
Connect with me for expert digital marketing insights and strategies to drive growth.
Usually, when we talk about “Social Media Marketing” first few social elements that pops up in mind are: Facebook, Twitter, LinkedIn and Blogs. As a Digital Marketing strategist I fairly believe in the concept of using the above tools for marketing. But, there is more...
There has been tremendous change in the insight feature of Facebook fan pages that could help you explore your ROI of Social Media Marketing campaigns via Facebook. The major change you will see that the platform has dropped the reference to “fans” and substituted...
Bangalore the city of professionals can now rejoice the one day workshop on 'Social Media and Business' exclusively organized by the successful organizers SocialME the training and workshop wing of EchoVME the truly integrated Online Marketing Company on 14th August...
How many of you would take a look at profile that is trying to say “CEO of Miniscule Technologies” – Well, I am sure ‘Not Many’ as that restricts the boundary of your ‘Personal Brand’. The best way to go about a ‘Professional Headline’ on LinkedIn is to describe your...
When: 30th June, 6. 30 PM Onwards Where: Unwind Centre (Gandhi Nagar, Adyar) Crowd Introduction: Nearly 70 people gathered for the Social Media Day celebrations in Chennai. To surprise, it wasn’t just the city youth part of this fascinating day but there were house...
It’s called the Attention Age that we are living in right now; with the advent of the Web 2.0 the common man is his own brand. A person and his career together can be defined as a personal brand, you sell yourself over the net and it’s not without good reason that...
GetResponse an email marketing provider recently released a report titled "Email Marketing and Social Media Integration Report" integrating social media buttons to your email marketing template can increase the click through rate of email marketing by up to 55%. Other...
To celebrate the First social Media Day team at Echovme has taken the responsibility to help the Social Media Information Giant MASHABLE organize a Mashable Meetup in Chennai on 30th June. What better way to celebrate social media than connecting with other...
April 2010 showcased 24% Increase in the Social Media or Blog visitors when compared with April 2009 says the research giant AC Nielsen. There has been 66% shift in the time spent on Social Media. The increase in visitors and time spent on Social Media indicates...
Just after the event is over, I thought of upgrading this blog post to give you more insights about One Day Social Media and Business Workshop. Our first workshop in India was in Mumbai on 21st May 2010 with over 20 marketing enthusiasts (managers, CEOs and...
On the first Saturday of every month, few Social Media enthusiasts from Chennai unite together to bring exclusive session on Social Media to the Chennai city. On the 3rd session we had ex Google employees who rocked the show with their search and social media talents....
A research conducted by ComScore, Inc. a leader in measuring the digital world, released a report on 2nd June on the top Travel sites in India. The report found that traffic to the Travel category grew to more than 14 million visitors in April, an augment of 50...
Myself and Niran (Account Manager at ECHOVME) were talking about the recent Gyaneshwari Express blast in India, he introduced me to the ‘MillatFacebook’. Puzzled me did a speedy web surfing and found MillatFacebook is for Pakistanis who are not able to access Facebook...
ECHOVME is launching its workshop wing SocialME in Mumbai on May 21st 2010. “Social Media and Business” is the title of the workshop that aims to bring together the Business, Marketing, Sales, HR, PR and Communication professionals to explore the potential of Social...
Facebook’s recent Open Graph announcement has been making all the news. While many have heralded the dawn of Web 3.0, the media, unable to comprehend the excitement going all around the web, have crowned Facebook as the new Google, making ambitious assertions over how...
For last three to five years many a times there had been lot of conversations or debates on how well established brands have been concentrating more on inbound marketing over outbound marketing and how the way they are planning % of budgets should be invested in...
Here are few of the cool Social Media Designations that I thought of jotting down on request of Miss. Alpa Barot (Marketing Manager at Regalix). Individuals or companies can use this list to choose a suitable designation for their Social Media work person in the...
US is known for its Internet boom and the advanced ecommerce scenario when compared to other countries in the world. The impact of Social Media Marketing can be better judged from the US of which maximum crowd actively engage with brands online or spend more time on...
With the recent hot news in the Social Media industry and the continuation of research in relevance to my predictions on my last blog post (Facebook is the Next Google), I made a presentation yesterday on 'Facebook Page Optimization - Is It the Next Business Model?'...
Misconceptions made clear by a survey conducted by emarketer. As the buzzword ‘Social Media’ was making its prominent entry there were conversations, debates and arguments over Email being the medium at the exit edge. If you are an active Social Media user or a...
Digital marketing is no more an option or an opportunity it’s the need of the hour and going the right way about it is the competitive necessity. One thing wonderful about this industry is, there is something new everyday. The processes aren’t traditional, it is...
On April 3rd we had Mr. R Naryanan the CEO of 2020 Media at the first Social Media Club Chennai session on ‘Successful Social Media Marketing’. We missed out Mr. Krish Ashok (The Innovation head Web 2.0, TCS) as he was stuck in something unexpected. Session started...
There are two Indian brands (Ching’s Secret and Fastrack) that are enjoying the Social Media space with more than 1 lakh fans on Facebook. Facebook is known to be the youth target spot of India by marketers today. There are approximately 5 crore Indians online and...
Today I had given a presentation (guest session) at Beroe Inc a Market Research company on how to leverage Social Media for marketing and research purpose. The session started with a video on ‘Social Media’ followed by introduction to social media marketing, Indian...
Overview of Research Project: ECHOVME sponsored two MBA students (Mr. Rishi Unnikrishnan and Mr. Apoorv Surkunte) of Great Lakes Institute of Management (Chennai) to investigate the impact of Social Media Tools on Customer Satisfaction, Brand Equity and Sales...
For all the Social Media Marketers keep your Facebook campaign as the most crucial one as I believe and as the facts suggests Facebook is soon going to be the ‘Next Google’. The stats suggest: • More than 400 million active users • 50% of our active users log on to...
About Brand: Renowned condom brand known as ‘Durex’. It has been in the business of making condoms for nearly eighty years i.e. even before the era of condoms or probably the demand began. About Product: with the tagline “Live in Jeans. Love in Jeans” Durex Jeans is a...
About Brand: Cloth brand with multiple stores across India. Four sub brands: Hasbro Clothing, Genesis, Basics 29, Pro Base. Social Media: Facebook Number of Fans: 1774 (as on 27/2/2010 : 3:08 PM) SMM Strategy: 1. Contests, engagement and points strategy. 2. Contests...
For people who aren’t aware how to run a social media campaign on facebook and who would want to explore the Web 2.0 world from different perspectives (politicians, marketing, viral campaigns, awareness, branding, Social Media ROI, future of Social Media etc) can take...
The social media marketing statistics presentation I posted few months ago seemed to strike a chord amongst the digital community and the marketers, especially in showcasing how important an issue this particular area of online currently is for business growth. So,...
This presentation made by Mr. Christian Palau (Marketing Director at InfoJobs.net) is a interesting one as there are lot of simple yet interesting examples: Motorin case, amazon Kindle, personal branding examples, Deloitte and lot more. 27 facts and 20 examples about...
I recently did a quick linkedin question and answer session with marketing experts and social media enthusiasts from different parts of the world. As, the various recent research studies contradicts the co-relation between the sleeping hours and time spent on social...
Yes, it is now the revolution of Digital activism. I was surprised listening to the recent news "Text messages and social media raise $1.2 million for Haiti in a day". Millions of people from different parts of world are sending text messages to number 90999 with...
Last week I visited Social Media Club - Chennai meeting, I heard few voices against the unethical Social Media Marketing activity taking place over the web, few were against the business happening over Social Media because they feel Social Media is for networking....
I have closely observed people value business card design, message, outlook, material and the features included in that. At times business card becomes the first reason to make a choice between thousand others for further decisions. A uniform dealer‘s card has a kid...
No, I am not promoting 3rd party tools on my blog. But, I owe a gratitude to ‘Brizzly’ as it helped me integrate Social Media I use most, the way I wished for. You may want to ask Why Brizzly? Here is the answer: 1.Helps you enter and keep track of you Social Media...
Social Media today is all about communication, networking, sharing, helping, contributing and lot more. It essentially started as a networking tool that made sharing and communication easier. But, with time and with difference in social media behavior there are now...
Majority of BIG brands worries about negative comments generated by consumers online especially on social media while interacting with others or just putting across their opinion on status messages and company profiles. Econsultancy the online research brand I admire...
It was quite a year for the revolution that is Twitter, Facebook, LinkedIn & Co., so I asked some of my pals and Social Media experts what they thought was their Social Media India highlight of 2009. The answers poured in with both pros and cons but on analysis it...
The below mentioned are few blog posts I have admired in the year 2009. It covers Social Media scenarios from different perspectives. Be it risk, tools, situation or scenario of Social Media the below mentioned blog posts is a potpourri of them: 1. 17 victories for...
Social media today is just not the hub for marketers, HR professionals, networking enthusiasts, youth interaction and communication freaks. It is grown beyond that. There are business models that runs on social phenomenon. I am not talking about those agencies and...
Last week on 19th November I was invited at Great Lakes Institute of Management chennai) to give a guest lecture on Virtual Marketing Ecosystems with detailed insight on Research, Social Media and Search Engine ecossytem. Here is the presentation (students version) of...
Many of my friends, prospects and people I engage with ask me this question: What is ROI of social media? In this blog post I have tried answering the question which triggers in every individual planning to invest in Social Media. For a business, ROI of social media...
Many marketers are confused when it comes to making a social media marketing strategy, because they do not know the right way to go about it or they are nowhere to be found after the campaigns are started. Me and my team were working on the business model i.e. a model...
Ahh! Amazed at Twitter’s new features. Below mentioned are the features recently added in Twitter: 1. Twitter Lists: • Above trending topics on the right hand side bar of twitter shows ‘Lists’ features. • You can create your personalized list gathering like-minded...
CASE STUDY: PARANORMAL ACTIVITY SOCIAL MEDIA SUCCESS View more presentations from Sorav Jain. The team of paranormal activity has started a campaign to get prospective watchers excited about a potential wide-release and sharing their eagerness and excitement across...
Web 2.0 in technical terms would mean web development and web design that facilitates interactive sharing in collaboration with the World Wide Web, but when one asks me about the same, my answer would rather be growing above, with no such word known as “Limitations”,...
As Social Media Marketing is the current trend in the digital world, last week I questioned few marketing experts about social media. Below mentioned are experts' opinions on SMM. I have sorted and jotted the pros and cons of Social Media Marketing and they are...
Last Saturday 5th Sept I had opportunity to meet my client ‘Jessie Paul’ the CMO of Wipro and author of book ‘No Money Marketing’. The interaction with her was of great experience since we entailed inexpensive marketing thoughts in our conversation. All I could see is...
Let our team guide you in choosing the right approach for your personal brand, business growth, or marketing challenges.
Let our team guide you in choosing the right approach for your personal brand, business growth, or marketing challenges.