Founder of echoVME Digital, Digital Scholar
I am an entrepreneur, digital marketer, social media expert, consultant, coach, author, trainer, and speaker with a Master’s degree in International Marketing Management from Leeds University Business School. I am also a proud alumnus of Loyola College, Chennai.
My journey in digital marketing began at the age of 17 when I started as an SEO executive. Over the past 15 years, I have built a diverse career in the digital marketing industry, leading several ventures:
All my ventures are headquartered in Chennai and cater to clients from across the globe.
For the last 15 years, I have also maintained this blog Soravjain.com as a platform to share my experiences, learnings, and insights in the field of digital marketing. This space serves as a resource for budding marketers and businesses, offering actionable strategies, practical tips, and impactful stories that have shaped my career.
Empowering Brands across Industries
I firmly believe that “Digital Marketing is All About Practice”—a philosophy that has been the foundation of my work with esteemed organizations such as Levista, Aerohub, Ampa Skyone, Naturals, Page 3, Born, Babies, Twin Birds, Red Taxi, Vrindavan Chandrodaya Mandir, VBJ, Chennai Mobiles, Levista, Paulsons, The Hindu Events, Chu Chu TV, and many more.
Over the course of my career, I have had the privilege of training more than 500,000 professionals and collaborating with 500+ brands across various industries, driving consistent growth and innovation.
I have conducted a variety of workshops aimed at inspiring, educating, and empowering professionals to embrace digital transformation:
Digital Business Bootcamp in Chennai: A practical, hands-on training program that equips entrepreneurs and marketers with strategies to thrive in the digital age.
AI Marketing Summit in Oman: Explored global perspectives on AI-driven digital marketing, empowering businesses and professionals to innovate.
Business & Beyond in Mumbai: A transformative event featuring prominent speakers, focused on redefining business strategies and building impactful brands.
These workshops have connected me with thousands of professionals worldwide, helping them adopt modern digital strategies for success.
I have authored four books aimed at simplifying digital marketing concepts and inspiring professionals and businesses to achieve their goals. These include SOLD OUT, Become A Brand, 101 Content Marketing Tips, and Social Media For Business. Each book is thoughtfully crafted to provide actionable insights and practical strategies, making digital marketing accessible and valuable for professionals at all levels.
Connect with me for expert digital marketing insights and strategies to drive growth.
Writing the first blog is always a nightmare for most people. You know your niche and you know you are good at it but what is stopping you from writing? The first post is the most important of all because it sets the tone for both the reader as well as the writer. It...
Facebook is now a part of our daily lives. We love sharing our content, be it statuses, links or photos. Since everything around us, from television to watch is getting smarter, why not the way we use Facebook? IFTTT can do that for you. IFTTT is the ultimate tool for...
Up until now, when running a lead generation Ad – the receiver of your Ad aka your target market would usually be directed to a website. Which means leaving the Facebook page. Ever thought that this itself might be hindering the effectiveness of your ads? Dicey...
Everything is getting smarter, hence is the way you use social media. IFTTT is the ultimate tool for all your social media account needs. It is a web-based service that allows you to create a trigger based ‘recipe’ for web services like Gmail, Twitter, ESPN, Reddit....
Looking for BEST as well as free keyword research tools for your SEO campaign? Then you are in the right place, read this blog till end to know more about list of 8 free keyword analysis tools, price, and more Did you know a simple KEYWORD RESEARCH on internet could...
What is a Facebook Advertisement? Marketing is the right communication to the right people at the right time. While your traditional marketing campaigns and advertising methods such as TV commercials, paper ads are working pretty well and pays good result, don't you...
Google Analytics offers many features which allows you to track the number of users visiting your website, the source from which they land on your website and how long they stay in your website. It takes only a few minutes to set up and install the Tracking code and...
On my Facebook timeline and on my notifications I often see friends supporting 'Free Basics by Facebook' which means - Facebook will make Internet free at a certain level and will allow people to access 'BASIC' websites that is necessary for an individual. Now, this...
Today many of us develop websites on WordPress and maintain our blog on the same. This is one of the best platforms today to build your business online and create content resources for your customers or community. Here are 8 reasons why I absolutely love WordPress: It...
Tweet chat or Twitter chat is a powerful mode of networking and a means to grow your circle. With a predetermined time, topic and a hashtag, people from all over the world gather over Twitter for a chat. The topics discussed could range from particular disease...
The growth of multi-dimensional social networking sites perked up sharing methods and communication channels among people. This trend and technology has changed many aspect of our life right from how we search, travel, and shop. While the traditional method of...
Google Adwords Certification and Google Analytics Certification is one of the important certifications for a digital marketer as it is immensely recognized by expert Digital Marketers also by the companies who are recruiting digital marketing professionals. This...
Last time we had shared '10 Best Video Marketing Tools' and this time we have compiled list of 100 Social Media Marketing Tools that can help you create a better experience on social media marketing front. Remember, process of marketing on social media channels can...
Google Analytics platform has been a saviour for marketers, bloggers and publishers for all the traffic data it offers for free or for the minimum premium. For a digital marketer it is necessary to be analytically strong in order to evaluate the results of the...
In last 5 days Chennai has lived a different lifestyle all together! There were people who were stranded and there were many who were helping them out! City was drowned and not its getting drained, life was hell! I am able to access my laptop almost after 5 days! We...
We often hear “content is the king”, but year 2015 has proved that “video” is the future of content marketing. Few years down the line, what would you prefer, reading article online or watching it? Of course, watching is more interesting and appealing, as a customer...
One of the most important requirements of any digital business is ‘Content’ and the biggest problem the industry faces is availability of resources. I often see Facebook updates, LinkedIn Posts, LinkedIn Group Messages, or Tweets that demands for content writers....
After our research report on the top 20 hospitals in India and their social media activities, we bring to you a report on the real estate builders and their digital marketing scenario in India! We find that the real estate industry isn’t behind when it comes to their...
We have been presenting social media facts year after year to make you understand that social media is here to stay and cannot be ignored in any marketing campaign plan. While last year there was a buzz about social media being the “Next Big Thing” the time now proved...
When Google launched Google+ which is more like Facebook, I was rejoiced. It exorbitantly bettered the SEO of my personal blog and company’s website. Apparently, I became a fan of Google+. The services of Google+ in solving issues were much welcomed and liked. But...
![[Infographic] Survey Report Reveals Digital Behavior of Indian Bloggers](https://soravjain.com/wp-content/uploads/2015/07/IMG_SJ-Featured-Image-1-730x487-400x250.jpg)
How did blogging gain attention? How do bloggers promote their blog? Are they active on social media channels? Do they really understand and implement the SEO tactics to attract traffic? When you think of blogging, we do have these questions in our heads! And so, we...
Facebook users in Tamil Nadu | Chennai are growing. We have about 10 Million Facebook users in Tamil Nadu alone of which 52 Lakh are available in Chennai. However, the Facebook is completely male dominated in Tamil Nadu, with 76% male and rest female. In our last blog...
echoVME - Digital Marketing agency and training company based out of Chennai is a specialised healthcare digital marketing firm, we have offered industry reports on how doctors in India use Social Media and how healthcare industry is using Social Media in India. Some...
This research was done by students of TAPMI interning at echoVME - Digital Marketing Agency under the guidance of Team echoVME. Many thanks to Anubandh and Ravi Teja from T. A Pai Management Institute (TAPMI) for helping us complete this. Key Indications from the...
In last few years Indian Media and Journalists have been kind enough to feature my Digital Marketing Company - echoVME and my quotes on various social media, digital marketing relevant subjects. Below are some of the featured coverages: January 2011 Coverage on...
Everyone is on Facebook! From about half a million Facebook users in 2007 we have landed to about 126 Million Facebook users currently in India. As per a research report by IAMAI we have about 300 Million Internet users of which almost 40% use Facebook. Facebook and...
Team echoVME had an opportunity to host the Social Media Marketing campaign for India's biggest culinary event - #IFCA2015 and I personally got 10 minutes to speak on dias to teach the best chefs of the country on how best can they leverage Social Media for their...
Every time I Travel, I talk about my experience online! I let world know, how many amazing things are available around for one to explore and that generates a lot awareness, lot of perceptions and in a way indirect marketing for the brands I mention online! As per a...
I was just evaluating my Social Media Marketing predictions made for year 2014 and I am very glad almost all the predictions came true except Google+ holding the same place as it was! With a lot of social media platforms to choose from, you pretty much have to know...
Experiential Marketing has always been my favorite subject! When people experience your marketing gimmick by involving themselves there is nothing better than it! Like how Cashkaro.com decided to send customised Mugs to the top influencers of Twitter thanking them for...
Case Study: The recent case of Deepika Padukone protesting against her cleavage reporting in an abrupt way by Times of India has showcased importance of Online outrage and how a brand should really perform during these times. We are all aware of the fact, Deepika made...
What is Re-Targeting? An interesting process that makes your advertisement more reliable, more precise and niche targeted! In this process the advertisers generate a code from Facebook or Google called the Custom Audience or Re-Targeting Pixel code and is integrated...
On the internet, what makes you stop and stare at an image when you’re surrounded by a clutter of advertisements? Especially when the subject is hair loss treatment? What attracts the viewer the most? The colours? The text? Numbers? GIFs? And what attracts the...
Social Media Day was first recognised and celebrated in 2010 by Mashable.com, a US news and blog site. The tradition has followed till 2014 for the 5th consecutive time, successfully propelling a global revolution that is currently being followed by countries around...
You would have been to lectures on social media. Meetings too, maybe? Social gatherings? And needless to say, the discussions with friends and the numerous debate on who’s updates were the best and the worst. (we've all been there) But have you ever convened at one...
![Survey on Social Media for Doctors [Healthcare] by Echovme!](https://soravjain.com/wp-content/uploads/2014/06/Drsurveyads-01-400x250.png)
Echovme - Digital Marketing Training & Services firm is conducting a Social Media survey on Doctors to understand their Social Media usage pattern! This survey will not take more than 10 minutes and will help us understand how doctors use Social Media. Please...
I am glad to share, Echovme - Leading digital marketing training institute in India is now opening its horizon of trainers and mentors to offer Digital Marketing Education and expertise to the Global Audience. We're currently looking for trainers who have acumen in...
![Report: Indian IT Industry and Social Media Presence [Infographics]](https://soravjain.com/wp-content/uploads/2014/05/slide-01-400x250.png)
In the last few years, the IT industry has drastically increased its presence on social media platforms for its communication; be it with clients, customers or other businesses. Online presence of any organization speaks in copious amounts of its work and credibility....
With the sudden social media explosion, it’s no surprise that every business and event promote themselves on social media sites. Now that’s mainstream. What’s not mainstream is, how well they have made use of these blessed platforms. These social media channels are...
In the beginning of 2014 I had predicted in my blog post ‘Latest Social Media Marketing Trends of 2014 - Where you should invest’ about how Facebook will monetize everything possible: how the reach of the pages will deteriorate. It's time marketers consider other...
Marketers by now must be aware of the Fact - Facebook is turning out to be a complete commercialised platform. How brands used to boast about content marketing, techniques to engage, feedback mechanisms is now shifting focus to Facebook Advertisements, Facebook...
I love it when people make use of Social Media to become globally popular and here is an amazing case study. A video of engineering guys dancing on Baby Doll song from Raagini MMS 2 went viral on internet last month with 20 million views, millions of shares on...
The phrase “No publicity is bad publicity” might not apply to social media. Especially when you see your brand trending on Twitter for all the wrong reasons. US Airlines tasted this bitter medicine when it tweeted an inappropriate pornographic image to its fellow...
When two legends meet they create legendary moments and that legendary moment make a remarkable impact across the world! Today, 13/4/2014 Narendra Modi the BJP Prime Minister candidate met south Indian superstar Rajnikanth, politically if it was a correct move I am...
It was Facebook or Google+ that was copying Twitter features before, Its Twitter now trying to replicate Facebook and Google+ | Wow, this social networking innovation is product of mere benchmarks of competitors. The focus this time is on content cards and picture...
Echovme - After hosting 100+ workshops, training 3,000+ professionals across India and Sri Lanka has come up with the detailed course on Social Media Marketing that is spread over 5 weekends aiming to make professionals - Industry stalwarts. Duration: 20 Hours Batch 1...
How #JainismRocks became a Trending topic of India: Let me clarify, #JainismRocks trend has nothing to do with Jain's minority status and nor it has to do with BJP, Congress, AAP or any political scenario! Yesterday in Mumbai, Jain International Youth Organisation...
For the first time in history of my blogging, I am writing a topic that doesn't suit the subject ‘Social Media or Digital Marketing’. I am writing about Education in UK – I owe this to Leeds University Business School since long and British Council just triggered this...
Where is Social Media Marketing Industry heading? After a lot of thought process, I have jotted down the 18 most important trends of 2014 that will evolve in Social Media Marketing space and that will demand your time & money: 1. Facebook Marketing is Getting...
![Latest Indian Internet & Mobile User Statistics – 2013 [Infographic]](https://soravjain.com/wp-content/uploads/2013/10/igraph-01-664x1024-400x250.jpg)
Let our team guide you in choosing the right approach for your personal brand, business growth, or marketing challenges.
Let our team guide you in choosing the right approach for your personal brand, business growth, or marketing challenges.