Founder of echoVME Digital, Digital Scholar
I am an entrepreneur, digital marketer, social media expert, consultant, coach, author, trainer, and speaker with a Master’s degree in International Marketing Management from Leeds University Business School. I am also a proud alumnus of Loyola College, Chennai.
My journey in digital marketing began at the age of 17 when I started as an SEO executive. Over the past 15 years, I have built a diverse career in the digital marketing industry, leading several ventures:
All my ventures are headquartered in Chennai and cater to clients from across the globe.
For the last 15 years, I have also maintained this blog Soravjain.com as a platform to share my experiences, learnings, and insights in the field of digital marketing. This space serves as a resource for budding marketers and businesses, offering actionable strategies, practical tips, and impactful stories that have shaped my career.
Empowering Brands across Industries
I firmly believe that “Digital Marketing is All About Practice”—a philosophy that has been the foundation of my work with esteemed organizations such as Levista, Aerohub, Ampa Skyone, Naturals, Page 3, Born, Babies, Twin Birds, Red Taxi, Vrindavan Chandrodaya Mandir, VBJ, Chennai Mobiles, Levista, Paulsons, The Hindu Events, Chu Chu TV, and many more.
Over the course of my career, I have had the privilege of training more than 500,000 professionals and collaborating with 500+ brands across various industries, driving consistent growth and innovation.
I have conducted a variety of workshops aimed at inspiring, educating, and empowering professionals to embrace digital transformation:
Digital Business Bootcamp in Chennai: A practical, hands-on training program that equips entrepreneurs and marketers with strategies to thrive in the digital age.
AI Marketing Summit in Oman: Explored global perspectives on AI-driven digital marketing, empowering businesses and professionals to innovate.
Business & Beyond in Mumbai: A transformative event featuring prominent speakers, focused on redefining business strategies and building impactful brands.
These workshops have connected me with thousands of professionals worldwide, helping them adopt modern digital strategies for success.
I have authored four books aimed at simplifying digital marketing concepts and inspiring professionals and businesses to achieve their goals. These include SOLD OUT, Become A Brand, 101 Content Marketing Tips, and Social Media For Business. Each book is thoughtfully crafted to provide actionable insights and practical strategies, making digital marketing accessible and valuable for professionals at all levels.
Connect with me for expert digital marketing insights and strategies to drive growth.
This Diwali, many Digital giants rolled out important updates, to stay ahead of the race in 2019. From WhatsApp bringing in a major update by introducing a way to make your own personalized stickers, Instagram extending its promotion to stories, Facebook finally...
It is that time of the year when every individual and business owner would like to compare and boast about the savings they have made through some amazing deals. Black Friday is marked as the start date of the holiday shopping season. Most vendors try to beat the...
This festive month of October has brought more new and exciting things in Digital to help you grow your business. From Instagram introducing scannable nametags, LinkedIn introducing group experience, Snapchat partners with Amazon on new visual search tools, Facebook...
Social media has become an irreplaceable part of our lives. It has now become important to understand how people behave online and the way they consume all the information. https://www.youtube.com/watch?v=jUzwXj9jhAA With businesses actively investing on reaching out...
![How to Pick the Best Blog Topic That Sells [16 Amazing Ways]](https://soravjain.com/wp-content/uploads/2018/10/How-to-Pick-the-Best-Blog-Topic-730x485-400x250.png)
Blogging generates the most buzz in the Digital marketing space. While everyone can blog, it is vital to creating a blog that creates value for your audience. The first common question that occurs in the minds of any blogger is “What topic should I choose to write...
A SaaS solution chatbot with automated chat script which replaces a manual agent asking the same questions to visitors again and again which shows a 3x boost of conversion in visitors. With a success of 250 websites using their service, “If you are looking to earn a...
With the last few Showers marking the end of monsoon and still maintaining the cool air around us let us refresh on all the new things in Digital for September. From Google Ads adding ‘Ad strength’ indicator, Snapchat adding “Boomerang’ videos and calling it Bounce,’...
Dear Readers, First of all, thank you for making me who I am today! It's your love and support that has helped me push myself to achieve my goals. This is a shout out to all my Blog & Email subscribers, YouTube subscribers, Digital Q and A forum subscribers and my...
Social Media Managers always have a full to do list, but very little time to tick things off. So how does one simplify social media management while also saving time? To find out a solution, I decided to give Crowdfire a try for my social accounts. Read on to find out...
Many people come to me asking, Sorav have you used Aweber Free Email Marketing Tools? How is it? And to educate my readers here am starting a new series of blog posts highlighting details and reviews of various tools/products/services I have used and how it can help....
Chatbot in simple terms is your digital assistant built to take care of your business interaction with the customer to a certain extent. It is gaining great popularity in the field of digital marketing. That’s because it saves time and effort by automating customer...
Kochi, popularly known as the Queen of Arabian Sea is one of my favourite cities. Situated on the tropical Malabar Coast, Kerala is a beautiful state in India I intend to settle down at some point in my life. As a monumental symbol of growth with 100% literacy, the...
I have been running a digital marketing agency for the last 7 years and I have met quite a few entrepreneurs who are in the same domain. Probably have met close to 50+ agency owners by far in my life and something that constantly worries me is the number of hurdles we...
If you've missed out on the recent updates being caught up in the August showers don't worry because here is a quick run-through. From Facebook taking a lead with numerous features such as Facebook Messenger adding multiplayer video chat for AR games, experimenting...
Many doctors today don’t just worry about their patient’s health but also about what patients will talk about them on Social Media channels. Digital Marketing is becoming the need of the hour for hospitals, healthcare and doctors as a patient today majorly searches...
Singapore also called the Republic of Singapore, is a sovereign city-state. This is a city-state in Southeast Asia. It is in the southern tip of the Malay Peninsula. It is often considered a global commerce, finance and transport hub. The digital influence and social...
Rohit Uttamchandani is a digital consultant with a passion for helping businesses and brands leverage digital media to achieve key business goals - increase revenue, reduce operating costs, mitigate risk and attract talent. As a digital marketing trainer, he has...
Situated in the southeast of Asia, Vietnam pronounced ‘Viet nam’ is a country of staggering beauty. Lonely Planet describes it as “exotic and compelling”. This aesthetically pleasing country has drastically improved in terms of social media and digital marketing...
We all are aware of the fact that Facebook is experiencing a myriad of changes in the past few months. And Guess what? It’s all for good. But as a marketer, it is understandable that keeping up the pace with the evolving landscape is a huge task. Worry not; I would...
With every passing month the updates keep getting better in both quality in quantity. Keeping up with all of them is quite a task for most of us. We also might miss out on some really cool features that could actually be of much use to us. So, here's a compilation of...
![How to Create Backlinks for Website for FREE – 50 Link Building Techniques [Proved]](https://soravjain.com/wp-content/uploads/2018/07/how-to-create-backlinks-link-building-techniques-730x487-400x250.png)
You are reading this blog post titled “How to Create SEO Backlinks for FREE”, so I am assuming that you must be from a digital marketing background. Right? If yes, great! Then we don't have to talk much about Search Engine Optimization (SEO) now. I'm going to directly...
Video content, according to the Content Marketing Institute, will account for 55 percent of all the Internet traffic at an increasing pace. It's clear that to stay in the market, creating relevant video content with great landscapes and chirpy background music will...
The month of June was quite eventful with some amazing updates on almost every social media platform. From Instagram launching their IGTV feature, Snapchat introducing their first voice responsive lens to LinkedIn adopting the carousel ad format, the platforms have...
WINK is the first of its kind, premium-luxury salon boutique to have emerged in Chennai. The salon has pampered over 1000 people and dolled up more than 50 celebrities. At WINK, they offer high-end services ranging from advanced skin solutions to personalized hair...
What are plugins? Plugins are basically applications that are integrated with your WordPress Site to add specific functionalities. I use a number of Plugins on my site to make it look and work better. In this blog, I've spoken about 20 WordPress plugins that I have...
While the heat has slowly begun to subside, we look back to the month of May that was hot with a number of updates that came in. From Instagram features that allows users to turn their organic posts into ads, make group video calls to Facebook opening about their...
About the Brand: ChuChu TV is the third most subscribed YouTube channel in India ahead of giants like AIB and TVF. It is a channel designed to engage children through a series of upbeat nursery rhymes and educational songs with colorful animations. On YouTube it has...
Are you hooked on to your phone? Do you randomly feel your phone vibrate, even while it barely moved? Is your addiction slowly eating away from your productivity? Well, it's time you hit the detox button! I have been there, in the shoes of a smartphone addict. My...
It goes without saying that social media is slowly getting huge in Pakistan. Social media is a key driver behind the uptake of online sales and digital communications strategies. Having said that, it is certain that social media is changing the digital marketing...
Let's have a look at the top performing Google display banner ad sizes with different ad budgets, bidding strategies from various industries. As we all know, Google allows us to advertise our website, blog, App or video in search engine result pages, search engine...
According to Stat Counter, Google Chrome is the most-used web browser available worldwide. Not only because the browser has an extensive library, but also because it has swift performance and a clean interface. For online marketers, there is no excuse but to add some...
Digital Marketing and Social Media Marketing have been undergoing a big change in recent times, the world over. More people are moving online for the information. Decisions are being made by customers using social media and online resources, rather than just seeing...
Why do we all remember some brands more than the other? Take brands like Amul, Durex and in the recent times, Zomato - how do they stay on the top of our minds all the time? That, people, is the power of content. I have been a keen observer of the various types of...
The humid month of April hasn't failed to impress with it's bout of updates. With the Facebook data leak, the digital front has been on the talk of the month. From the changes in privacy settings Facebook had incorporate to Snapchat rolling out augmented reality...
There are many real estate players in Chennai city marketing their brand both traditionally and on the digital platforms in order to reach out to Chennaites, NRIs and people around to sell their properties and most of them are stuck with the cliche 'Buy 2 Bhk @...
Ever seen how the last site you visited suddenly appears while you scroll down your Facebook newsfeeds? This is no coincidence but another meticulous marketing tactic. We have to admit that we all have been targets to brands' remarketing strategies on Facebook at some...
Do you want to generate leads for your start-up? Are you looking to boost your company’s daily sales? We have Gopal Krishnan - Founder & CEO - Visual Marketer, with us today who has answered the common questions that pop up when businesses plan to venture into...
Sri Lanka (formerly known as Ceylon) is an island nation in the Indian Ocean and is situated in the south of India. It is believed that as with the rest of the world, Sri Lanka Digital Marketing is always changing. Digital and social media marketing is gaining a lot...
March has witnessed updates like Facebook testing voice clip status, Snapchat enabling the feature to tag your friends on snaps to Twitter rolling out the verified badge to all users who fit the criteria. The bout of updates the month has received is only a sign of...
How do you become a published author? What format of publishing would serve you and your readers in the best way? Answering all such questions we commonly have with regards to publishing, we have Jyotsna Ramachandran with us today. She is a home-based entrepreneur who...
Recently there has been a Facebook data breach of about 50 million people that has been the talk for the last few days. While this data was obtained using a third party application on Facebook, I’m going to show you here how you don’t exactly need an app or be tech...
How important are the likes on your pages? Is organic reach completely dead? Well, to answer all your questions with regards to Social Media, we have Peter Claridge - Marketing Director of Unmetric with us today. Apart from being a social media enthusiast, Peter has...
Social Media has been the talk of the town ever since its inception in the Indian ecosystem. I have been observing a lot of behavioral shift that has never been witnessed before. Massive shifts like non-gadget freaks becoming gadget freaks, non-techie people slowly...
Facebook 3D posts are just so cool and it is very easy to create and upload one. I recently uploaded my first 3D post on my Facebook page, check below: https://www.facebook.com/SoravJainDigital/posts/2032128193734605 3D Posts allows you to play with the object in the...
As advertisers, we always struggle to create Facebook ads that would strike a chord with the audience and work most effectively. The process of figuring out which ad combination would turn out to be the most effective is quite tedious and is rarely worth the time...
Is SEO dead? Well, to answer that and all the questions that keep revolving around the topic, we have Malhar Barai with us. Apart from being an expert in SEO, his key areas of focus are Lead Generation and Branding via omnichannel marketing strategies. This...
![How We Sold An Event on Social Media With A Budget of Rs. 17,000 [ Case Study]](https://soravjain.com/wp-content/uploads/2018/03/tocaboca-event-promotion-on-social-media-730x487-400x250.png)
About Toca Boca: Chennai's largest kid’s carnival, Toca Boca was hosted by RCC Platinum. Though this carnival's ultimate aim was to gather funds for the installation of RO plants in schools for clean and healthy water, it became the supreme source of fun and enjoyment...
This is a question I come across frequently - 'Are Women Safe On The Internet?'. Here's a short and quick and short answer - Yes, they are! But it requires them to take a few steps because it's always better to be safe than sorry! Just when I was thinking of drafting...
I have been running vernacular ads for my workshops and also clients at echoVME and in doing so I have understood that this mode of communication is becoming the need of the hour with the increasing number of Indian internet users every day. People from rural and...
At present, many digital media marketing analysts rely on digital marketing analytics tools for a faster and an accurate website analysis report. These tools are used as a reference guide to check the current status of your website and to make a competitive analysis...
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