Founder of echoVME Digital, Digital Scholar
I am an entrepreneur, digital marketer, social media expert, consultant, coach, author, trainer, and speaker with a Master’s degree in International Marketing Management from Leeds University Business School. I am also a proud alumnus of Loyola College, Chennai.
My journey in digital marketing began at the age of 17 when I started as an SEO executive. Over the past 15 years, I have built a diverse career in the digital marketing industry, leading several ventures:
All my ventures are headquartered in Chennai and cater to clients from across the globe.
For the last 15 years, I have also maintained this blog Soravjain.com as a platform to share my experiences, learnings, and insights in the field of digital marketing. This space serves as a resource for budding marketers and businesses, offering actionable strategies, practical tips, and impactful stories that have shaped my career.
Empowering Brands across Industries
I firmly believe that “Digital Marketing is All About Practice”—a philosophy that has been the foundation of my work with esteemed organizations such as Levista, Aerohub, Ampa Skyone, Naturals, Page 3, Born, Babies, Twin Birds, Red Taxi, Vrindavan Chandrodaya Mandir, VBJ, Chennai Mobiles, Levista, Paulsons, The Hindu Events, Chu Chu TV, and many more.
Over the course of my career, I have had the privilege of training more than 500,000 professionals and collaborating with 500+ brands across various industries, driving consistent growth and innovation.
I have conducted a variety of workshops aimed at inspiring, educating, and empowering professionals to embrace digital transformation:
Digital Business Bootcamp in Chennai: A practical, hands-on training program that equips entrepreneurs and marketers with strategies to thrive in the digital age.
AI Marketing Summit in Oman: Explored global perspectives on AI-driven digital marketing, empowering businesses and professionals to innovate.
Business & Beyond in Mumbai: A transformative event featuring prominent speakers, focused on redefining business strategies and building impactful brands.
These workshops have connected me with thousands of professionals worldwide, helping them adopt modern digital strategies for success.
I have authored four books aimed at simplifying digital marketing concepts and inspiring professionals and businesses to achieve their goals. These include SOLD OUT, Become A Brand, 101 Content Marketing Tips, and Social Media For Business. Each book is thoughtfully crafted to provide actionable insights and practical strategies, making digital marketing accessible and valuable for professionals at all levels.
Connect with me for expert digital marketing insights and strategies to drive growth.
The windy month of July had a whirlwind of updates for the Digital Marketing World. With Instagram taking some disciplinary actions and Facebook cooking up a new app to improve our virtual world, the month of July proved to be an exciting rollercoaster ride! Take a...
I had kept myself busy the past week experimenting with the Facebook Messenger Destination Ads feature. I've picked up a few skills there and would like to share this extremely useful piece of knowledge with everyone. In this article you will learn: How to run...
We all know Facebook’s organic reach is dying! And boost post is a savior. But, boosting your post on Facebook through the Advertisement Dashboard has some key glitches. I will tell you what they are: When you promote your post on instagram through Facebook...
Having spent about 17 years undusted on the shelf, the GST Bill has finally been passed. The Goods & Services Tax took effect from 1st July 2017. The new regulations require all the marketers to register for GST to receive a 15- digit GST registration number....
I’ve been into the Digital Marketing Industry since I was 17 years old and now, I run an agency named echoVME, one of India’s oldest Digital Marketing agencies. I’ve also headed 250+ workshops by far and have trained professionals throughout the country. Through my...
Effective Landing Pages is not a complex digital marketing topic; in fact it’s the most important thing that you would require to create a successful advertising campaign. Landing Page is the end result of what people see when they click your advertisements across the...
“Social Media Marketing is all about telling the right stories! It's about creating amazing content and making sure it reaches the audience that matter. Not many of us use Social Media in the right way possible. This social media marketing workshop is aimed at...
Running echoVME, one of the oldest Digital Marketing Agencies in the country, has opened up a number of opportunities for me to help people with their queries while they are at the beginning of their career as well as when they’re trying to up their games in the...
Reflecting the weather of this hot and sultry month, new developments in the Digital Marketing world has been equally blazing! With Instagram, rolling out several features to amp up its ads game and Facebook's barrage of Live Video features, this month has been quite...
Twitter Advertisements is slowly getting popular in India. Especially, the one click lead generation ads. Investing in Twitter Advertisements will gradually increase with time. We all know about Twitter, it is a great place to develop a one to one rapport with your...
![20 Funny Things Indian Digital Marketing Client Says [Infographic]](https://soravjain.com/wp-content/uploads/2017/06/indian-digital-marketing-clients-blog-730x487-400x250.png)
Running a Digital Marketing agency is more like going out for dinner with a bunch of friends. We’ve some indecisive clients who are not sure of what they want, yet, throw away every option we put forth. We all know they are still going to stick to ‘One Masala Dosa,...
[Transcript of my talk at the recently organized International Conference on Tourism Technology 2017 on Tourism and Hotel Marketing and Future of Story Telling on Social Media] We have one common addiction today and that’s Facebook or probably Whatsapp. This is a...
I’ve always been a fan of how Facebook keeps generating ideas that helps digital marketers reach out more effectively. With the numerous options to target the audience, custom audience is one of the most essential tools in Facebook advertising. It’s a list of...
Digital Vidya being one of the continent’s leading digital marketing training agency teaching digital marketing course in India. I started my teaching career in 2009 and at the same time Digital Vidya started offering Digital Marketing Training services across the...
As a blogger and an author, one of the biggest challenges I face are spelling mistakes and grammatical errors. Proofreading an article is a tedious task; I always outsource this particular task to save time and to ensure that the blog posts submitted are perfect. I...
The month of Mayhem lived up to its name and bombarded the world with updates that are just too exciting! Right from Quora making some changes that will benefit all businesses to Live features on Facebook that are definitely going to be a rave, the following updates...
I had an opportunity to interview Pradeep Kumar - Founder and Editor of Hellbound Bloggers (HBB), a very popular blogger of India who has made blogging into a full time profession. In this article Pradeep shares with us some interesting tips on blogging and plugins...
From the time Microsoft has acquired LinkedIn there is some serious copying going on! Facebook's advertisement innovations are upfront copied by the professional social networking giant LinkedIn in the recent times. First they copied lead generation advertisements,...
LinkedIn Lead Generation Form ads are the new cool thing on the block and every B2B marketer would want to test their hands on this. In the last tutorial blog post, we learnt how to create Facebook Lead Generation advertisements. In this blog, we shall explore in...
For all the retailers who are looking to communicate a lot more than a single image or video, Facebook is rolling out a new ad format which is a combination of both storytelling and product display in a single advert called COLLECTIONS. This new ad format is gradually...
I had an opportunity to interview Rob Peck (LinkedIn), Director of Client Services of O3M Directional Marketing. Rob is one of the most prominent Google Adwords expert and have trained several in his company in his career. Rob relocated from Miami to Chennai...
Want to do more with Facebook messenger? Tired of responding to Frequently Asked Questions on your Facebook Business page? Well, it's time you build your very own Facebook Messenger Chat Bot. In this article, I am going to teach you to create a Facebook Messenger Chat...
Facebook A/B split test is a new Facebook feature although it is an age-old digital marketing practice. What is AB Split Test? It's a way for you to judge how well has your advertisement practice fared. Split testing is a way you judge the performance of your...
Are you running short of innovation to engage your audience on Facebook? Are you bored of regular ideas? Do you find it troublesome to create interactive Facebook posts? Well, Newsfeed SmartApps patent pending technology is the ultimate solution that your organization...
Released in August 2016, Instagram stories now have 150 million daily users contributing to the growth and success of it. Instagram is still growing insanely fast with 15% growth rate and is expected to grow further. But what next? People and businesses post stories,...
With more than 467 million members, LinkedIn remains the most popular social network for professionals and one of the top social network overall. But are you really using LinkedIn to its fullest potential? With new social networks emerging continually, LinkedIn is a...
Using Twitter is fun and relatively easy, especially when you’re selling. There are a lot of things you can do on twitter to let its users know of your products/services and successfully convert enquiries into new customers. Twitter is one of the largest social...
Diverse patterns have been witnessed in digital marketing trends over time to fetch appropriate results in year 2017. The need for post-digital marketing world has strengthened the need for assimilating digitalization to marketing concepts. That is why, as the New...
Like every year, it’s time to compile the best stats and facts in the space of social media, digital marketing on my blog. If you are looking for numbers based in India, this blog is going to be of great help to you. I have put my best efforts to identify these stats...
August 2016, Instagram introduced stories, the snapchat like feature because of which it faced allegations of copying another booming social media platform. Since its introduction, it had evolved by giving updates from neon text feature to the latest boomerang ....
Facebook have introduced various new features in the past years providing better experience for the users. These users include businesses and customers who expect information to be available at their fingertips and these users will reply to their messages as soon as...
2017 is going to be the year of Facebook Marketing and Advertising. When brands think about Social Media trends the first thing that crosses their minds is Facebook, and in this article I cover things that every marketer should think about while investing in Facebook...
Instagram just proved that it’s far from done with Snapchat. Instagram’s latest big announcement rolling out over the next few months– is bringing live-streaming to Stories and disappearing photos and videos to direct messaging. The photo-sharing app has an...
Employee Advocacy is the talk of the Business World these days! Social Media is driving it all. In the era, where influencers are many – fake and genuine – it becomes difficult for marketers to deal with them. With growing popularity of influencer marketing, with...
When it comes to generating leads, some of the best practice can help. Like, you can exchange business cards, keep 30-second pitch handy, use LinkedIn/Quora to answer question, respond to blog comments, Twitter and Facebook and finally listen to prospect coming from...
Google Allo, the next big sensation in the social media world, is here! Google was silent all this while but the product that they have brought in is one of their smartest moves. They have done their research well, I must say. Google Allo was launched on September...
Google introduced two new features, Campaign groups and Performance targets making Adwords’ performance monitoring and tracking easier. Google places display advertisements which reach over 90% of all internet users and to measure and forecast these campaigns against...
Have an offer? Want to promote it to your potential audience? Promote it on Facebook Ads. Brand pages create coupons and share them exclusively on Facebook with ‘Offer’ Ad option. Advertisers want to attract people with discounts and other promotions, and for people...
People return to Facebook's News Feed on average 14 times a day. Facebook advertising has proved to be a platform that allows businesses to increase their brand awareness and sales through enhance targeting and creative appeal. Ever since Facebook began visual...
Here’s an exciting opportunity for Social Media and Digital Marketers to move ahead and shape your company! Mumbai the city of dreams is all set to host a digital marketing workshop on “Grow your Business using Social Media” on the 24th and 25thof September. The...
LinkedIn had enabled conversion tracking for your company’s page and is a definite relief for the marketers to know, manage, and create conversions for the advertisements they run. Earlier, we could track only the number of leads with in the LinkedIn advertising...
The best way to reach your audience and be seen on people’s news feed is to tap into the power of Facebook advertising but these ads are annoying when irrelevant to the user. Facebook has no provision or set guidelines through which one can remove or get rid of these...
Over the years, Facebook has been widely used by marketers to reach potential customers. The Facebook team has left no stone unturned to make it easier for brands to reach customers worldwide! And the latest addition of the 'Shopping' & 'Services' sections is...
A number of businesses use Twitter to interact with their customers and offer support. Twitter is now making these interactions easier by switching users over to private messaging. The company is testing a new feature, encouraging customers to start their...
Google Analytics is introducing Demo account to bring theory in to practice. To make that possible this resource is made available to everybody that will help you to learn and gain the experience required. You might not be aware of linking, placing the codes at the...
The real estate players in India have seemed to upped their social media and digital marketing quotient. Previously, we reviewed the Top 16 Indian Real Estate Companies on Social Media & Digital Marketing Front and now let’s look at the top 20! Real estate is one...
Instagram introduces stories, a secondary feed available only for 24 hours from the time of posting. A format copied from Snapchat, a platform whose signature feature is to view live stories from around the world and share it with your friends. Instagram is following...
Facebook, one of the most effective social media platforms often has an update to share and it is changing again. From its features to look, updates keep happening driving more people to connect with brands. We recently noticed quiet changes on the layout of Facebook...
Now you can enjoy the ‘Celebrity’ status on Twitter. Yes, you got that right! The micro-blogging site is finally letting general users and other non-verified organisations get the 'Celebrity' status on Twitter by verifying their accounts with a blue badge icon. Having...
Ever since the announcement of the Augmented Reality mobile game Pokémon Go, the world has been taken by a storm. The premise of the game is very simple: explore the world around you and capture Pokémon with your phone. It lets you create an avatar that can catch,...
Let our team guide you in choosing the right approach for your personal brand, business growth, or marketing challenges.
Let our team guide you in choosing the right approach for your personal brand, business growth, or marketing challenges.