Founder of echoVME Digital, Digital Scholar
I am an entrepreneur, digital marketer, social media expert, consultant, coach, author, trainer, and speaker with a Master’s degree in International Marketing Management from Leeds University Business School. I am also a proud alumnus of Loyola College, Chennai.
My journey in digital marketing began at the age of 17 when I started as an SEO executive. Over the past 15 years, I have built a diverse career in the digital marketing industry, leading several ventures:
All my ventures are headquartered in Chennai and cater to clients from across the globe.
For the last 15 years, I have also maintained this blog Soravjain.com as a platform to share my experiences, learnings, and insights in the field of digital marketing. This space serves as a resource for budding marketers and businesses, offering actionable strategies, practical tips, and impactful stories that have shaped my career.
Empowering Brands across Industries
I firmly believe that “Digital Marketing is All About Practice”—a philosophy that has been the foundation of my work with esteemed organizations such as Levista, Aerohub, Ampa Skyone, Naturals, Page 3, Born, Babies, Twin Birds, Red Taxi, Vrindavan Chandrodaya Mandir, VBJ, Chennai Mobiles, Levista, Paulsons, The Hindu Events, Chu Chu TV, and many more.
Over the course of my career, I have had the privilege of training more than 500,000 professionals and collaborating with 500+ brands across various industries, driving consistent growth and innovation.
I have conducted a variety of workshops aimed at inspiring, educating, and empowering professionals to embrace digital transformation:
Digital Business Bootcamp in Chennai: A practical, hands-on training program that equips entrepreneurs and marketers with strategies to thrive in the digital age.
AI Marketing Summit in Oman: Explored global perspectives on AI-driven digital marketing, empowering businesses and professionals to innovate.
Business & Beyond in Mumbai: A transformative event featuring prominent speakers, focused on redefining business strategies and building impactful brands.
These workshops have connected me with thousands of professionals worldwide, helping them adopt modern digital strategies for success.
I have authored four books aimed at simplifying digital marketing concepts and inspiring professionals and businesses to achieve their goals. These include SOLD OUT, Become A Brand, 101 Content Marketing Tips, and Social Media For Business. Each book is thoughtfully crafted to provide actionable insights and practical strategies, making digital marketing accessible and valuable for professionals at all levels.
Connect with me for expert digital marketing insights and strategies to drive growth.
When it comes to engaging your audience, the sky is your limit for there are simply plenty of different ways you can captivate the audience's attention. B2B or B2C, here are some of the easy ways to keep your audiences engaged: 1. Industry news: Always share news...
With the world getting digitized, online presence of business has become highly important. While nothing can beat TV advertising, there are a whole set of people whose world revolve around social media and everything digital. Having an online presence has uncountable...
Internet technology is evolving and that has resulted in advanced advertising techniques. Businesses are making the most of this technology to reach their target audience. Many believe that the Digital Word of Mouth is taking the place of traditional ways of WOM. This...
LinkedIn, the business oriented social networking service, has announced the launch of programmatic buying for its display ads. This makes its display ads a whole new way for marketers to engage with professionals. Also, the combination of a large user base and...
Live video is social media’s latest craze of the month. It’s a powerful, spontaneous way to share your life and interact with people. YouTube is finally ready to take on this trend with Periscope, Facebook Live, and other livestreaming mobile services, as the company...
On June 21st 2016, Twitter announced that their users will be able to create longer videos which were previously limited to 30 seconds. Now, you can post videos up to 140 seconds and some publishers through their professional publisher tools will be able to post...
Google is testing to add a new extension on Adwords which will allow you to text the company, advertising on it. A click on the text message icon will lead you to get in conversation with the brand advertising on it. Google have been making updates to reach and target...
YouTube, the global-video sharing, entertainment website is seeing more people connect, inform and inspire others across the world everyday. The platform has gone beyond being just an entertainment channel by letting businesses connect with their customers through...
Pinterest is used to discover, search and save great content from across the web. This social media platform gives a massive opportunity for brands to drive sales and leads. Recently, Pinterest have added three new targeting options which will help the advertisers to...
This wasn’t the expected start of the week; Microsoft purchase LinkedIn for a whopping $26 billion. The deal looks like the biggest tech deal in the history that perked up LinkedIn’s share price by 50% just after the announcement....
In this digital age and life, we all want to make our life faster, easier yet better. That’s when advanced technology helps us with some great timesaving methods, so that we don’t vacillate following organized schedule. I’m personally make most use of digital...
Snapchat has become a persistent platform amongst the young users as it plays a significant role on how they communicate and associate with their peers. Its popularity is huge amongst the millennials but how the app remains to be a prominent challenger in the social...
Recently at the Annual Google Performance summit, Google announced the adwords expanded text ads. One of the most significant updates to Adwords. The update consist an extra headline of 30- characters and one consolidated 80- characters description line. These...
Well, this came as a surprise to most of the marketers who have been living the nightmare of 20% text rule. For many, its not a great idea to have this restriction and for the quality focused designers 20% text rule is WOW as they can focus more on visuals than just...
One of the most common question I am often asked How do I schedule posts on Instagram? How can I get more followers on Instagram. This post is all about how to optimize your Instagram platform. Instagram Network is fast becoming the largest and most followed social...
The most awaited event #DigitalQandA meet up in #Chennai took place on 4th June at Rang Mahal in Pursaiwalkam. The meetup was attended by 50 member group and the speakers for the event were Dorai Thodla, Technologist with 36 years of experience. Peter, Global...
Snapchat globally is a thing of millennials, so it is in India. Very few brands have tested their hands on Snapchat. Brands in India, do not really wish to move away from Facebook, Twitter and now Instagram and LinkedIn – eventually impressions, engagement score is...
Facebook has announced on Thursday that now it will display ads to all the web users who are not the members of its network. This is done mainly to expand their online ad network. So now it will be very beneficial to marketers to show their ads to all the users who...
Instagram seems to bring analytics to business profile that is not only advertiser targeted feature that it has cooked up. Elliott Murray, who is head of innovation at Social Chain, decompiled the code for the new Instagram and discovered that there are four potential...
Mark Zuckerberg, CEO of Facebook sent a long e-mail to his staff that stated regarding new mission to maximize live streaming in their platform. During last August Facebook Live was launched. Live was introduced only for celebrities...
Facebook is set to revamp its debated feature Trending Topics in response to a Senate inquiry into complaints of an editorial bias against conventional news organisations. Colin, Facebook General Counsel said that the social expert has sent John Thune, Chairman of the...
SumoMe, is a WordPress plugin that helps to create popup, build an email list, increase engagement rate, analyze users’ behavior, and more.
Advertiser’s request of sharing sequenced stories in beautiful and compelling ways has been accepted by Instagram. After a month long of trial with its non-profit partner Pencils of Promise, Instagram is now rolling out carousel-style ads for all advertisers and...
Amazon Video Direct launched on 18th April 2016 is a self-service program that allows video makers to reach amazon customers. Amazon Video will be independent of Amazon Prime in United States for monthly subscription of just $8.99 per month. Amazon Video Direct is...
Voice search is growing as the virtual assistant in the market more actively. Sundar Pichai, CEO of Google announced that 20% of the queries on its mobile app and voice searches in the Android devices during his Google I/O keynote. Google Executive Chairman Eric...
In our current digital landscape, there is always a change happening. To stay on top and to stay ahead of the rest it is important to stay up-to-date on the latest trends in order to improve your marketing approach as you go along. Blogs can provide inspiration for...
All the major search engines such as Google, Yahoo and Bing have the primary search results, where the web pages and other such content like videos or local listings are shown as well as ranked based on the aspects that the search engine considers to most relevant to...
With just a few weeks away from the commencement of Tamil Nadu elections, let’s take a look on how far the parties have come along in therms of their social media strategies and presence. From the month of February and March, in the month of April, there seem to have...
Okay I completely buy the idea - Mistakes are Okay to make! But, not repeated. Here are some errors that I often see Marketers make in the Digital Marketing world. In this blog we have compiled some of the most common mistakes with some hilarious GIFS, we are sure you...
Google’s Ad Extensions support center states that all ad extensions will display on all devices. Many people often wonder about Ad extensions and sometimes would dismiss this as a feature that is not worth their time. They are wrong, in fact the Ad extensions are very...
Blogging is crucial! I have stressed enough about it in my lessons and articles as it is a great tool that can help you make money online. It is a platform where a person can share his views or passion about anything and everything. All he has to do is sign up on a...
Determining how to manage your marketing online is difficult if you don’t already have a team. The costs involved with hiring an in house team is that they are expensive and can also drain your annual marketing budget. A digital marketing agency is affordable,...
Facebook insights are made available to all those pages which have crossed 30 page likes. For the first hand analyses of a Facebook page ‘insights’ is the go to place for every page owner. Insights reveal a whole lot of information about the fans, content reach, page...
“When I was young I thought that money was the most important thing in life; now that I am old I know that it is”. - Oscar Wilde. How many of you have had the same thought as Oscar Wilde had? Have you ever had the thought that you could make some money through one of...
Do you have a blog or website? are you tracking the visitors on regular basis? If not, its time you integrate Google Analytics tool to analyse your website traffic. There are many free and paid tools available in the market. In this article we are focussing on how to...
Move over, Dubsmash, it's MSQRD's time to shine! Soon your newsfeeds will be filled with selfies with playful, animated filters ranging from the joker, Obama, Leo Dicaprio winning the Oscar and more! Facebook buys MSQRD, a popular app, from the App Store, which...
We had earlier discussed the social media presence of the political parties in Tamil Nadu. Now, just 2 months away from the elections, we can see that the political parties have taken to social media to disseminate information, propaganda and their manifesto to reach...
In September 2015, Indians got access to Twitter advertisements in much easier way! Earlier, you could only advertise on Twitter by identifying a suitable advertisement partner and allocate about 6.5 Lakh INR for a quarter! Now, Twitter gives you the opportunity to...
Email used as a marketing tool to deliver a commercial message to a person or group of people is Email Marketing. Since there has been a sharp increase in the number of internet users in India, Email Marketing comes in handy for brands and companies from various...
We get lots of emails daily in our inbox. Coupons, newsletters, offers, sites we signed up for, most of which we delete without reading. But we do read a few, don’t we? And that is purely because of the subject line. First Impression is the last impression. It is...
With the digital revolution taking communication and networking to a whole new level, it has become easier for people to access information from their seats. Video streaming is the newest trend to take social media by storm this year. With Facebook supporting the...
WordPress – An Open source, online website creation tool using PHP is the most powerful and easiest website or blog content management system (CMS) that we have on internet today. We don't have to be a web development expert to create and handle WordPress, we can...
Digital Marketing is the most evolving field today! Every marketer will require a digital marketing edge; every PR person will require a digital marketing story and every entrepreneur will endorse digital with time! You cannot ignore this medium. Here are some of the...
Today is a brand new day in the world of digital marketing. Gone are the days when companies would spend so much money on marketing campaigns and ads that may or may not reach their target audience. With the advent of social media; companies, startups, professional...
Custom audience is an information list or database of email ids, phone numbers or website visitors audience who have already interacted with you or vice versa. By targeting your ads to a specific set of audience, you are increasing the effectiveness of your Ad. For...
![Tamil Nadu Political Scenario on Social Media for 2016 Elections [Report – Infographic]](https://soravjain.com/wp-content/uploads/2016/02/tamil-nadu-political-parties-social-media-election-400x250.png)
Up till last elections, not even a single politician or political parties from Tamil Nadu were active on Social Media. The digital scenario looked completely deserted. National parties like BJP, AAP, and Congress had been actively using Social Media in their election...
Facebook advertisements are easier to measure unlike the traditional means of advertising. My previous blog - "15 Possible Objectives of Facebook Advertisement – Getting Started" will give you an overall idea why a marketer should concentrate on Facebook...
As a business person, having a Blog (free or hosted) is mandatory. Be it a small business or a multinational company, blogging is essential and an integral part of your online marketing strategy. Blogs help position our brand in the industry and shows professionalism....
Setting up a domain name and creating a blog is something that is very easy and will hardly take up 10 minutes of your time. A domain name locates an organization or entity on the internet. Like how you have an address for your house, domain name is like a physical...
I was just re-evaluating my Social Media Marketing Predictions for 2014 and Digital Marketing Predictions for 2015, I am glad the year in review has gone as per the predictions made last year! With heavy changes in algorithm of Google, failure in Facebook Edge Score...
Let our team guide you in choosing the right approach for your personal brand, business growth, or marketing challenges.
Let our team guide you in choosing the right approach for your personal brand, business growth, or marketing challenges.