Founder of echoVME Digital, Digital Scholar
I am an entrepreneur, digital marketer, social media expert, consultant, coach, author, trainer, and speaker with a Master’s degree in International Marketing Management from Leeds University Business School. I am also a proud alumnus of Loyola College, Chennai.
My journey in digital marketing began at the age of 17 when I started as an SEO executive. Over the past 15 years, I have built a diverse career in the digital marketing industry, leading several ventures:
All my ventures are headquartered in Chennai and cater to clients from across the globe.
For the last 15 years, I have also maintained this blog Soravjain.com as a platform to share my experiences, learnings, and insights in the field of digital marketing. This space serves as a resource for budding marketers and businesses, offering actionable strategies, practical tips, and impactful stories that have shaped my career.
Empowering Brands across Industries
I firmly believe that “Digital Marketing is All About Practice”—a philosophy that has been the foundation of my work with esteemed organizations such as Levista, Aerohub, Ampa Skyone, Naturals, Page 3, Born, Babies, Twin Birds, Red Taxi, Vrindavan Chandrodaya Mandir, VBJ, Chennai Mobiles, Levista, Paulsons, The Hindu Events, Chu Chu TV, and many more.
Over the course of my career, I have had the privilege of training more than 500,000 professionals and collaborating with 500+ brands across various industries, driving consistent growth and innovation.
I have conducted a variety of workshops aimed at inspiring, educating, and empowering professionals to embrace digital transformation:
Digital Business Bootcamp in Chennai: A practical, hands-on training program that equips entrepreneurs and marketers with strategies to thrive in the digital age.
AI Marketing Summit in Oman: Explored global perspectives on AI-driven digital marketing, empowering businesses and professionals to innovate.
Business & Beyond in Mumbai: A transformative event featuring prominent speakers, focused on redefining business strategies and building impactful brands.
These workshops have connected me with thousands of professionals worldwide, helping them adopt modern digital strategies for success.
I have authored four books aimed at simplifying digital marketing concepts and inspiring professionals and businesses to achieve their goals. These include SOLD OUT, Become A Brand, 101 Content Marketing Tips, and Social Media For Business. Each book is thoughtfully crafted to provide actionable insights and practical strategies, making digital marketing accessible and valuable for professionals at all levels.
Connect with me for expert digital marketing insights and strategies to drive growth.
Building a website has many significant pieces, but the most important piece will be to settle on who you will choose to host it. Choosing the best web hosting plan for the next project is mostly confusing or at least it’s worth looking around for better plans....
The second half of 2019 has begun and we can already see many platforms change immensely from when they started at the beginning of the year. From Twitter’s new DM search option, WhatsApp and Instagram being renamed, to Google’s new image search feature and LinkedIn’s...
Digital Marketing and Social media institutes are sprawling all over the world, one of the leading places being Singapore. Singapore is growing in the digital marketing space, and there is no wonder therefore that more and more people are looking towards learning how...
In my latest interview series, #DigitalTalkShowWithSorav, I got to pick up the brains of Mr. Rob Peck, the Director of Client Services at O3M Directional Marketing. In what followed, one of the most fun interviews, Rob gave wonderful titbits about his area of...
Today in my #DigitalTalksWithSorav I have with me the CEO of AdVenture Media Group and the guru of messenger marketing and Google Ads, Isaac Rudansky. When I say guru, I also mean it in the literal sense, as he is a very popular teacher on the internet, and is known...
![80 Digital Marketing Stats and Facts of Singapore [August 2019 Updated]](https://soravjain.com/wp-content/uploads/2019/08/Digitalscholar-digitalfacts-singapore-2019-400x250.png)
Over a decade, South-East Asia has experienced tremendous growth in the digital, social platforms, mobile, and overall Internet activities. There are over 400 million Internet active users in the region with double-digit growth in various sectors in particularly...
Facebook ad is a top-drawer advertising tool of our time. So off the top of my head, this advertising platform directly competes with different advertising giants such as Google ads, Twitter ads, LinkedIn ads, and YouTube ads. And, it’s safe to say that Facebook...
The end of August signifies that more than half of the year is truly gone and brands are bettering themselves with each update. In the first half, we saw many tests and updates, and the second half looks just as interesting. From WhatsApp’s new voice message previews,...
When I began my digital marketing journey back in 2006 at the age of 17, I had no idea that a spark of curiosity would evolve into a lifelong calling. Over the years, as I built echoVME Digital — my agency that today has over 150 team members and works with 300+...
Recently, when I was in Indore, Madhya Pradesh for a meeting I made sure that I met Dr Raj Padhiyar, a fellow digital marketer and a thought-leader. With a Masters in Digital marketing from Ireland and doctorate in digital marketing from the U.S, he has given some...
What's the Best Influencer Search Tool in the Market? Influencer marketing is one of the most effective marketing techniques, that can be leveraged to your business’ benefit. Popular influencer marketing platforms include social platforms such as Twitter, YouTube,...
Whether it is mainstream or digital media, both industries have some constant driving motives - willingness to sell products or services and desire to connect with as many people as possible at a time. As a business, it is a general aspiration to make the company more...
![LinkedIn Stats and Facts [2019 Update with Infographic]](https://soravjain.com/wp-content/uploads/2019/07/linkedin-stats-facts-2019-400x250.png)
This professional face of Social Media, LinkedIn began way back in 2002 and is still running strong with the platform being the first choice of both recruiters and job seekers. LinkedIn began only as a business networking tool but grew to be a total online business...
Running a Facebook ad campaign is essentially the job that most advertising professionals or digital marketing experts are known for doing. It doesn’t necessarily mean that a layman can’t do it at all. A lot of bloggers, entrepreneurs, and online marketers not only...
One half of the year 2019 has come to an end and we have seen some great updates in the Digital space so far. Just like the entire first half, the month of June saw some big updates too. From Instagram adding on-screen lyrics, LinkedIn adding videos to its messaging,...
After a great demand, it is finally here. This was one of my shortest and one of the most informative videos. Yet again in my #DigitalTalksWithSorav, I got to interview the very popular Neil Patel. The world-renowned Digital Marketer and the Founder of Crazy Egg and...
![Twitter Stats and Facts [2019 Update with Infographic]](https://soravjain.com/wp-content/uploads/2019/06/twitter-stats-facts-2019-400x250.png)
Started as a complex mix of Social Media and a Microblogging site in 2006, Twitter caught the attention of the global audience and rose to prominence very quickly with 140-characters at a time. The very idea of using Social Media with the concept of SMSing at its base...
In this journey of my #DigitalTalkShow, I got to meet and interview some of the most remarkable names in the industry and speaking of Indian Blogging and Digital Marketing industry, Harsh Agarwal’s name come on the top! Harsh Agarwal is an award-winning Indian Blogger...
I was in Mumbai recently for a client meeting. As my meeting was in the evening, I had some spare time with me. I took this opportunity to meet Swapnil Pase and Priti Jain who run a company named Freelancers Academy. They run Digital Marketing Institutes across...
![YouTube Users Stats and Facts [2019 Update with Infographic]](https://soravjain.com/wp-content/uploads/2019/06/youtube-stats-facts-2019-400x250.png)
Founded in the year 2005, YouTube has grown to be the biggest video gallery of the world. With free access to the videos, YouTube is also the biggest video platform in terms of the user base. The platform is owned by Google and is the second most visited website of...
![Instagram Users Stats and Facts [2019 Update with Infographic]](https://soravjain.com/wp-content/uploads/2019/06/Instagram-Users-Stats-and-Facts-2019-infographics-400x250.png)
It’s the era of Instagram! Over the years, many Social Media platform rose to fame and had their peak points where they flourished. This space was dominated by Facebook for almost a decade. But now, beating this giant is its own subsidiary, Instagram. Facebook...
The month of May was marked with many new updates after the F8 conference by Facebook. Many new updates were rolled out for Facebook, Instagram and Whatsapp. Apart from that, there were significant updates in Google and YouTube as well. From Snapcahts intergration...
![Interview with Singer Siddharth Slathia on His YouTube Success Journey [Hindi]](https://soravjain.com/wp-content/uploads/2019/05/Interview-with-Siddharth-Slathia-400x250.png)
Success in any field is commendable and there is something to learn from everyone who has tasted it. This time around on my #DigitalTalkShow I had the chance to interview the YouTube singing sensation, Siddharth Slathia. Within 6 years, Siddharth grew from 1.75 lakh...
![Facebook Users Stats and Facts [2019 Update with Infographic]](https://soravjain.com/wp-content/uploads/2019/05/Facebook-Users-Stats-and-Facts-1070x562-400x250.jpg)
Facebook, was the first proper mainstream Social Media, that has both the common people and brands hooked up. While it helps people to communicate and connect, it helps brands target audience worldwide, which is not possible through traditional marketing. The vastness...
![Internet Users Stats and Facts [2019 Update with Infographic]](https://soravjain.com/wp-content/uploads/2019/05/internet-users-stats-facts-2019-400x250.png)
The Internet started as a system to communicate between computers and has now evolved and become an integral part of our lives. And with the advent of Social Media 2 decades ago, the bond has grown even stronger. Social Media in itself has grown to include features...
Facebook's Organic Reach is Dead! or Maybe you don't know how to keep it alive? I hate to tell you that how much ever you try to push organic reach, it won't help. As organic reach is gradually shifting. Yes, shifting to Facebook Messenger! Have you adapted Facebook...
The most popular, 2.38 Billion people strong Social Networking site, Facebook, has always been smart and swift enough in understanding the customers and bringing in new features at the right time. Their F8 conference has been a hot topic among Social Media enthusiasts...
Introduction: The biggest and the most happening carnival of India has taken over the nation by storm yet again. The teams are fighting day after day, turf after turf, just for that one top spot. And what does that signify? Months of pure entertainment for cricket...
In this session of my Digital Talk Show, I had a chance to interview two very popular Digital Marketers, Shrenik Gandhi, CEO of White Rivers Media and Rohan Mehta, CEO of Social Kinnect. We discussed some very valuable topics, i.e. to understand the agency business,...
#1 YouTube Music and YouTube Premium are now available in India With YouTube Premium, you can streamline videos offline, get ad-free streaming and also play the videos in the background while you are checking other apps. #2 WhatsApp's upcoming 'dark mode', biometric...
This time around in my Digital Talk Show, I got to interview a very special guest all the way from the U.S., the king of Facebook Messenger Marketing, Larry Kim. Larry is the CEO and founder of Mobile Monkey Inc., world’s best Facebook Messenger Marketing Tool and CTO...
India’s political battle has spiced up and is clearly making waves in the digital sphere; we can all come across multiple content pieces by both the parties on various social media channels. Two of the biggest parties are locking horns this month in what would be a...
Many major updates were announced this month. Most of the updates can be considered a pre-cursor of what can follow in the future as many ‘testings’ were rolled out. From Instagram testing new Title option for Instagram Live, Twitter testing option to hide tweet...
With the reliability of organic reach slowly coming down, everybody is looking for that special factor to succeed in the thriving market of Facebook ads. I have been working on Facebook advertisements for a quite a long time and apart from views, likes and engagement,...
Instagram is one of the most popular social networks that is being used today. This is a powerful medium where people are exclusively connected through various visual elements. Given below are a set of incredible tools that can draw more engagement to your posts....
This week in my Digital Talk show, I was accompanied by the young and dashing YouTuber, Sahil Khanna. In this very informal conversation, Sahil shares the golden secrets of his YouTube Income, his weapon of choice in his YouTube shooting, and how he runs his Digital...
February was a month where we saw many platforms testing and planning the features that they planned to roll out this year. From Instagram planning to add the Direct Message feature on Desktops, Facebook testing a new brand collaboration feature, Tik Tok testing...
Ever wondered what it’s like to get your hands on the strategies that are so well thought of and accurately followed by your competitors? For instance those 'to kill' keywords that hit the right mark or those perfect building chances that got them to a position at...
As a new initiative in 2019, I started a new interview series called ‘Digital Talks with Sorav’. In this series, I catch up with successful names in the Digital Marketing Industry and find out answers that will help other people grow. Our first guests in this series...
As of February 2019, Wordpress is still a market leader in the Content Management system space with a 60.1% market share. One of the prime reason behind such a vast audience reach for Wordpress is its ease of usage and the wide variety of plugins they offer. With...
Digital talk show is a concept where I get to interview some of the most influential names in the Digital Marketing field to get their insights on some of the most sought out answers. And this week, I got the chance to pick up the mind of Rajiv Dingra, Founder and...
Have you guys ever felt guilty of spending most of your free time doing nothing but skimming through the Instagram stories? Instagram celebrates 1 billion user base and Instagram stories has had a huge impact on increasing the time spent daily by a user. According to...
Recently I have started a series called ‘Digital Talks with Sorav’ where I interview Digital Marketers to find out their perspective on this subject. And this time around I had the chance to talk to the Digital Marketing Guru, Neil Patel. A pioneer in the field of...
2019 is finally here and we can already see the plans the Digital giants have implemented to make the year count. From Instagram adding new features to their live stories, YouTube enabling the swiping feature to switch videos, Twitter testing their original tweeter...
In the last few years, the world has shown a paradigm shift from analogue to digital. More and more people are consuming all kinds of information online hence making digital marketing the best way to reach out to an audience. Digital marketing is such an elaborate...
In the month of Christmas and New Years, the digital world received many important updates as presents. From YouTube stories, Google’s new search bar, and LinkedIn’s location sharing update to Instagram’s music sharing and countdown option, we have had some amazing...
Back in 2018, I made a similar prediction series on trends in Digital marketing for 2018 during the start of the year. As we reach the end of 2018, we can find most of the predictions turning true. To continue this game, I am rolling out my Digital marketing...
India finally made it! 16th December has now been recorded as Digital Marketing Day with more than 17 cities hosting meetups bringing in all the Digital Marketing Enthusiasts together under one banner. How did it all start? Well, there is a detailed blog post on...
Last few years have seen a great shift in Social Media habits of entrepreneurs around the world. Some do not know where to begin and drop their digital ideas even before beginning. Some begin, wander aimlessly and by the time they think they understood social media,...
![16th December is Digital Marketing Day – Let’s Celebrate! – #DMDay2018 [Updated With Host Details]](https://soravjain.com/wp-content/uploads/2018/12/Digital-Marketing-Day-400x250.png)
Have you heard of Social Media Day? How did it all start? In 2010, Mashable, a leading media company was the first to begin #SocialMediaDay celebrations and across the world, all the followers of Mashable joined in the special celebration on June 30th, it all started...
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