At present, many digital media marketing analysts rely on digital marketing analytics tools for a faster and an accurate website analysis report. These tools are used as a reference guide to check the current status of your website and to make a competitive analysis...
Sorav Jain
Founder of echoVME Digital, Digital Scholar
About Author
I am an entrepreneur, digital marketer, social media expert, consultant, coach, author, trainer, and speaker with a Master’s degree in International Marketing Management from Leeds University Business School. I am also a proud alumnus of Loyola College, Chennai.
My journey in digital marketing began at the age of 17 when I started as an SEO executive. Over the past 15 years, I have built a diverse career in the digital marketing industry, leading several ventures:
- echoVME Digital: A leading digital marketing agency.
- Digital Scholar: An innovative, agency-style digital marketing institute.
- Buzzfame: A dedicated influencer marketing agency.
All my ventures are headquartered in Chennai and cater to clients from across the globe.
For the last 15 years, I have also maintained this blog Soravjain.com as a platform to share my experiences, learnings, and insights in the field of digital marketing. This space serves as a resource for budding marketers and businesses, offering actionable strategies, practical tips, and impactful stories that have shaped my career.
Empowering Brands across Industries
I firmly believe that “Digital Marketing is All About Practice”—a philosophy that has been the foundation of my work with esteemed organizations such as Levista, Aerohub, Ampa Skyone, Naturals, Page 3, Born, Babies, Twin Birds, Red Taxi, Vrindavan Chandrodaya Mandir, VBJ, Chennai Mobiles, Levista, Paulsons, The Hindu Events, Chu Chu TV, and many more.
Over the course of my career, I have had the privilege of training more than 500,000 professionals and collaborating with 500+ brands across various industries, driving consistent growth and innovation.
National and International Workshops
I have conducted a variety of workshops aimed at inspiring, educating, and empowering professionals to embrace digital transformation:
Digital Business Bootcamp in Chennai: A practical, hands-on training program that equips entrepreneurs and marketers with strategies to thrive in the digital age.
AI Marketing Summit in Oman: Explored global perspectives on AI-driven digital marketing, empowering businesses and professionals to innovate.
Business & Beyond in Mumbai: A transformative event featuring prominent speakers, focused on redefining business strategies and building impactful brands.
These workshops have connected me with thousands of professionals worldwide, helping them adopt modern digital strategies for success.
Books Authored
I have authored four books aimed at simplifying digital marketing concepts and inspiring professionals and businesses to achieve their goals. These include SOLD OUT, Become A Brand, 101 Content Marketing Tips, and Social Media For Business. Each book is thoughtfully crafted to provide actionable insights and practical strategies, making digital marketing accessible and valuable for professionals at all levels.
Connect with me for expert digital marketing insights and strategies to drive growth.
Recently published articles by Sorav Jain
101 Digital Marketing Facebook Groups To Join in 2025
Digital Marketing Question & Answers by Sorav Jain, SEO – Digital Marketing Group by Vikas & Sumit are some of the best digital marketing Facebook groups everyone should join in 2025 to learn digital marketing
34 New Things in Digital in February 2018
The month of February breathed in a number of updates into the digital realm. Right from Google beta testing a new AI powered reply app that eases your task of sending context-relevant responses to Snapchat relentlessly fighting back with added features, the month has...
15 Facebook Advertising Hacks for Marketers to Drive Fruitful Conversions
I have been planning, strategizing and executing ad campaigns on Facebook since the inception of my career in social media marketing. I have also indulged myself in a lot of experimentation and have also adopted new methods to run my campaigns. Here are 15 Facebook...
Influencer Marketing in India – An Interview With Vikas Chawla, Founder – Influencer.in
Founder of Social Beat LLP, Vikas Chawla is a member of the Facebook India SME Council, has been recognised as Top 100 Digital Marketers by Paul Writer/Pluralsight and has been awarded the Most Influential Digital Marketing Leader by CMO Asia. This interview...
9 Tips to Grow Your Instagram Follower Base Without Winking Like Priya Varrier
Year 2018 is defined as year of Instagram, in my digital marketing trends 2018 prediction earlier this year, I was clear that Instagram is going to rock in 2018. In fact, I have been doing some experiments and I have learnt Instagram's reach is much more organic than...
Future of Digital Marketing In India – An Interview with Pradeep Chopra, CEO – Digital Vidya
Co-Founder and CEO of Digital Vidya - Pradeep Chopra is one of the most sought after speakers in the industry who has trained and advised over 1500 people. He is also an author on Digital Marketing and entrepreneurship and is one of the core member of SEMPO and Social...
6 New Things in Facebook Advertisement in January 2018
Welcome to the brand new series #NewThingsInFBAds. Whenever there are important updates in your Facebook Dashboard, count on me to spill the tea! Let us take a look at some of the latest developments that happened in the arena of Facebook Ads. #1 Customize Your...
33 New Things in Digital in January 2018
The Digital arena has seen itself subjected to numerous changes and updates with the new year. Facebook alone has rolled out a staggering number of updates with varying uses right from showing users more relevant content, preventing harassment to introducing facial...
An Interview with Kulwant Nagi – Blogging Tips & Tricks to Make Money Online
Kulwant Nagi is a global traveler and an avid blogger. He has taken it as his responsibility to help novices in the industry to build their blog from the scratch and move all the way up to start earning through Affiliate Marketing. He is also one of the panelists for...
WhatsApp Business launched in India: Build Your Business With 5 Cool Features
Ever since its acquisition Facebook has not taken any steps to monetize Whatsapp until a few months ago. The Whatsapp Business was first launched to a select few Indian businesses like BookMyShow - the ticketing giant in India. It's been a while since it has been...
![Join Indian Digital Marketing Experts Panel on Facebook [#DigitalQandA]](https://soravjain.com/wp-content/uploads/2018/01/SJ_Blog_11-1-2018-02-730x487-400x250.png)
Join Indian Digital Marketing Experts Panel on Facebook [#DigitalQandA]
How is it to meet the Digital Marketing Experts in India under one forum? Well, join the India's biggest expert panel on the Digital Marketing Question and Answers Forum on Facebook for Free. So what happens in this panel? Digital Marketing Question and Answers is a...
35 New Things in Digital in December 2017
December gave us a lot of amazing updates, ending the year on a perfect note. With Twitter opening up real-time insights of video views and hashtags, Facebook bringing in new features & regulations for advertisers, Instagram adding new font styles to their...
Rajinikanth’s Political Website and Mobile App Review: RajiniMandram.org
Rajinikanth on day 1 of his Political Career made an announcement on Twitter. He made a quick 1 minute video about his new website and mobile app launch. Check out the video here. This is the wisest move a politician can make in Tamil Nadu. Why? As per a Tamil Nadu...
Real Estate Digital Marketing Case Study – South Indian Shelters Chennai & Trichy
About SIS- Established in the year 2002, South India Shelters is a Real Estate development company set up in Chennai. S.I.S is passion driven with the dream of 'Turning Lands into Landmarks' and with a vision of incorporating the finest features and amenities in...
19 Must Implement Digital and Social Media Marketing Strategy Trends for 2018
Like every year how I post Digital Marketing and Social Media Trends of 2015, 2016 and 2017 it is time to talk about the trends that is going to change the digital marketing game for 2018, This time I am also making a Video about it. Why? Because one of the most...
Case Study On Running Facebook Ads For E-Commerce
About Ivoryniche : Ivoryniche is a high quality Bedroom Decor brand that strives to fulfil every individual's customized bedding requirements. They also sell products that would spark up your rooms with wall art, artificial plants and also towels. Challenges Faced:...
75 Key Take-Aways From Affiliate Marketing Asia Summit 2017 | #AWAsia
I have been attending conferences across India and have organized quite a few Digital & Social Media Marketing summits in Chennai, but this conference has given me an absolutely fresh perspective on how to organize a spectacular event and has helped me gather some...
Collect.Chat – Best AI Chatbot For Your Website
What is Collect.chat? Through the years I’ve gotten my hands on a number of chatbots and my favourite has been Collect.chat which I even use on my blog to connect and collect data from my visitors. I love it for its simplicity and amazing features it brings in! It has...
41 New Things in Digital in November 2017
Another month and another set of features that have revamped our digital experience. From Facebook kicking up their resolution game to 4K on messenger to Snapchat adding a couple of new ad features and a bunch of other updates that came in between, November has left...
How We Helped Urban Tree (Real Estate Player) Do Their Social Media Marketing
About Urban Tree Urban Tree Infrastructures is one of the Chennai’s biggest real estate player targeting the budgeted segment and now heading towards the luxury sector too. They are one of echoVME’s oldest clients, my favourite client too! Favourite, why? Well, as a...
50 Successful Digital Marketing Case Studies in India with Solutions
Find the list of 50 successful digital marketing case studies in India with solutions that can help you to build your own marketing strategy.
8 Social Media Marketing Lessons To Learn From Tamil Nadu Weatherman
When I first followed Pradeep John's Facebook page a year ago he had about 50,000 odd followers and today he almost has 4.25 lakh followers. In just 2 weeks his followers count grew from 2.5 lakh to this number and that too organically! It is very rare to see such...
10 Great Caricatures Designed Using Bobble For FREE
I love experimenting new tools and my favourite ones are those which unleashes my creativity! Bobble is my new best buddy! Many a times people ask me which is the tool I use to create my caricatures. No, Bobble is not the answer. Those super cool caricatures are done...
What is Facebook Ads Brand Funnel? Learn How I Activated It For My Bootcamp
Facebook excites me every single time! This time, it was from what I did for my Facebook Marketing Masterclass in Jaipur. Here is a case study on few simple things that I did for my Jaipur Social Media Marketing Workshop in order to drive conversion. I ran regular...
42 New Things in Digital in October 2017
October has brought us a monsoon of digital marketing updates right from Facebook launching the screen sharing feature built-in to live streaming to LinkedIn launching their autoplay video ads feature, the month has clearly driven its share of updates. Read along to...
Guide to Setup PushCrew Website Push Notification Tool in 30 Seconds!
As digital marketers, we all know that Website Push Notification is one of the best ways to stay connected with our audience and send them updates. Followers would only be interested in reading your blog as long as you have new content coming up and also you need to...
![How to Go Live on Facebook Using BeLive.TV – Best Tool – [14Days Free Trial]](https://soravjain.com/wp-content/uploads/2017/10/belive-facebook-go-live-tool-730x487-400x250.png)
How to Go Live on Facebook Using BeLive.TV – Best Tool – [14Days Free Trial]
Going live has become quite common with Facebook having rolled out this feature to all users roughly about a year ago. As common as it is, this feature has a huge marketing potential! I usually take advantage of this feature by going live for Q&A session on my...
4 Tools I Use For Recording My Digital Marketing Training Videos
I am often asked which digital marketing training videos platform and tools I use for my video recordings for all my Digital Marketing Training tutorials! I am addressing those queries in this article today. Each one of you can make this small investment and start...
How Typorama Can Be Your Pocket Friendly Designing Tool
https://www.youtube.com/watch?v=_5qYR_8TZFQ Your lack of knowledge in designing skills won't be a hindrance in your business anymore. As a digital marketer I constantly research on tools which I should recommend to my social media marketing bootcamp participants as...
Real Estate Digital Marketing Case Study – Lakeside2 Chennai
About Lakeside2: Sugal & Damani Foundations, equipped with its team of skilled professionals, has been in the real estate business for a long time. With a vision to become best in various industrial verticals, they have taken up the responsibility to use nature...
An Interview with Jitendra Vaswani – Founder of Digiexe, Bloggersideas & Schema Ninja
I had an opportunity to interview Mr. Jitendra Vaswani - a blogger and affiliate marketer who has climbed his way up the digital ladder from being an SEO Analyst to what he has become today. Jitendra shares some of his insights into how one can earn good revenue with...
10 Brutal Google AdWords PPC Mistakes You Should Avoid
Not just another general “10 AdWords tips” list. We promise. Like any investment, effective Google AdWords campaigns require time, dedication, and analysis to flourish. An understanding of what goes into an account to make it perform is critical for any advertiser,...
33 New Things in Digital in September 2017
The September clouds showered us with a bunch updates on the digital front. With Youtube having introduced a redesigned logo, new features for mobile and Twitter increasing their character limit to 280, the month has seen its fair share of updates. Read along to find...
How to Effectively Use Facebook Pixel to Build Target Audience Profile
Undoubtedly Facebook advertising is a goldmine for every business today! With every passing day, Facebook is adding new features and is evolving at rapid pace. Facebook pixel is one such magic feature. What is a Facebook pixel? It is a snippet of code, unique to your...
Best Facebook Marketing and Advertising Course in India
https://www.youtube.com/watch?v=MOh0jo0IWqA Did you know Facebook has the largest user base today when compared to other social networking sites? The first thing many of us do today is log on to Facebook, if not – Whatsapp or probably Instagram? Both these channels...
How to Target People on Facebook using Job Title and Company
We know that Facebook has removed the Facebook job title targeting option with the companies they are working with. What if I said that there is a way around this to still target people with those options? Yes, you heard that right! I have the magic trick. All you...
2 Effective Ways To Boost Your Facebook Post To Drive More Traffic and Engagement
https://www.youtube.com/watch?v=D1TCE2QFbYA&t=38s Why do you boost your posts often? To make it reach to more people, right? Many people have been making mistakes when it comes to getting the right boost post strategy for their Facebook posts. These are some of...
How I Created Superb Instagram and Whatsapp Friendly Videos using Quik
The quickest and the most efficient way to market your content is through visuals! With the attention span of people plummeting with every passing day, video content marketing is a pretty safe bet, if you ask me. I've capitalized on the power of visual content by...
48 Amazing Twitter And Instagram Stats & Facts – 2017
Twitter Statistics and Facts 2017 About Twitter Twitter is an online social networking service used to send short 140 character messages that are called as tweets. In the content marketing world today, Twitter has undoubtedly become a platform for voicing the...
36 New Things in Digital in August 2017
The month of August had a whirlwind of updates that took us by surprise. From Google introducing some mind-boggling updates and features that wept our feet off, here is a laydown of what transpired in this month's Digital Marketing Trends arena. #NewThingsInDigital 1....
![How I Create High Converting Landing Pages Using LeadPages [Case Study]](https://soravjain.com/wp-content/uploads/2017/08/leadpages-review-730x487-400x250.png)
How I Create High Converting Landing Pages Using LeadPages [Case Study]
The art of making landing pages from the scratch is a challenging task and not everyone is a professional at it. You can always hire an IT developer but that would be an expense you wouldn’t want to meet with every now and then. We understand that creating landing...
![How Good Is Colombia’s Times Internet Ad Network in India [Review]](https://soravjain.com/wp-content/uploads/2017/08/colombia-advertisement-india-online-730x486-400x250.png)
How Good Is Colombia’s Times Internet Ad Network in India [Review]
I recently got my hands on Times Internet ads network called Colombia. This is a platform created by Times Network Group to run advertisements on their platforms. Smart move, instead of relying on Google, InMobi or any 3rd party ad network they have built their own...
61 Amazing Facebook And LinkedIn Stats & Facts – 2017
Facebook Statistics and Facts 2017 About Facebook Facebook is an American for-profit organization based out of Melno Park California and was launched in 2004. It drives the idea of ‘Give people the power to build community and bring the world closer together’. In...
Canva Review: How to Design Great Ads & Creatives On Your Own For FREE
On a lookout for a beautiful design that can easily capture the attention span of your users? Or for designs that will get pinned on Pinterest more often? Or are you one of those marketers, students or a business person who has great graphic design ideas but doesn't...
Top 8 Creative Carousel Facebook Ads Ideas from Top Brands
Find the list of 8 creative carousel Facebook Ad ideas from top brands. 3rd ideas from this creative carousal Facebook advertisement is my favorite. Check now
33 New Things in Digital in July 2017
The windy month of July had a whirlwind of updates for the Digital Marketing World. With Instagram taking some disciplinary actions and Facebook cooking up a new app to improve our virtual world, the month of July proved to be an exciting rollercoaster ride! Take a...
How To Run Facebook Messenger Destination Ads and Grow Subscriber Base
I had kept myself busy the past week experimenting with the Facebook Messenger Destination Ads feature. I've picked up a few skills there and would like to share this extremely useful piece of knowledge with everyone. In this article you will learn: How to run...
How to Boost Your Post On Instagram To Increase Engagement by 100%!
We all know Facebook’s organic reach is dying! And boost post is a savior. But, boosting your post on Facebook through the Advertisement Dashboard has some key glitches. I will tell you what they are: When you promote your post on instagram through Facebook...
How To Link Your GST Number To Your Facebook Ad Account
Having spent about 17 years undusted on the shelf, the GST Bill has finally been passed. The Goods & Services Tax took effect from 1st July 2017. The new regulations require all the marketers to register for GST to receive a 15- digit GST registration number....